Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).
FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
Concurrent media exposure: media using
Web 2.0: media use = productive
Media using = media making
Media using = media making
writing: blogs http://wefeelfine.org/
2. writing: Wikipedia Foundede by Jimmy Wales (PhD 1994 IU)
2. audio: podcasts http://www.mugglenet.com/mugglecast/ Website strated by 15-year old kid from nortwest Indiana
Video: Youtube http://www.youtube.com/watch?v=NLlGopyXT_g (Michael Wesh: Kansas State U: http://mediatedcultures.net/mediatedculture.htm)
Machinema: This Spartan Life: http://www.thisspartanlife.com/
recap bottom up convergence culture: the audience creates; ex.: Velvet Strike http://www.opensorcery.net/velvet-strike/
FIRST of 2 KEY ideas that co-determine (the future of) Media Work: Convergence Culture Meaning: top down (multimedia, cross-media integration) and bottom-up (consumer as producer/co-creator of content and mediated experience) This perhaps offers a more comprehensive and hopeful outlook for Media Work
TOP DOWN CC: INTEGRATION We need to look at LARGE or SMALL companies differently they are all interconnected HUGE communicative complexity High labor mobility and contingency Opportunities for CONTROL as well as creative FREEDOM
Topdown cc hor+vert integration of media industries