Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).
Fostering Friendships - Enhancing Social Bonds in the Classroom
The Creative Self
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3. the creative class and plug-and-play communities creativity, individuality, difference, and merit newly interactive citizen-consumers culture and creativity key to development
13. “ the extent to which people use social networking and promote themselves online will become more important in determining their careers than what school or university they went to.”
14. “ If you don’t brand yourself, Google will brand you” from: The Complete Idiot’s Guide to Branding Yourself
15. “ It used to take effort to be public. Today, it often takes effort to be private.” danah boyd – 25 January 2010
16. digital media make personal space warmer, public space cooler Michael Bull - 2007
Michael Bull: Media use is increasingly amorphous and mobile, whilst urban space is largely mediatised http://subtlemob.com/ where creative self and city merge: Duncan Speakman city as “hybrid space” http://www.themobilecity.nl/2010/02/26/sonic-acts-2010-on-the-poetics-of-hybrid-space/ http://duncanspeakman.net/
transition from creative self to creative city as combined/hybrid spacethat has a DARK side http://subtlemob.com/ where creative self and city merge city as “hybrid space” http://www.themobilecity.nl/2010/02/26/sonic-acts-2010-on-the-poetics-of-hybrid-space/
something to introduce the dark side of creativity How do we trust each other as networking bodies? Do we need to look each other in the eyes? Or do we need to touch each other? In TELE_TRUST Lancel and Maat explore how in our changing social ecosystem we increasingly demand transparency, while at the same time we increasingly cover our vulnerable bodies with personal communication-technology http://www.v2.nl/lab/projects/tele_trust
what if the “warm” interaction boils down to multiple fake selves interacting?
a video to introduce the REAL vs AUTHENTIC dilemma: http://authenticitybook.com/real-fake/ http://www.the-infoshop.com/report/dc105763-cs-insights-mkt_toc.html Authenticity & Provenance Trends: Consumer Insights and Marketing Opportunities Published by Datamonitor Published 2009/12 Key takeouts and implications: authentic products share many core intrinsic and extrinsic attributes, but will ultimately be defined by consumer perception which marketers can influence The desire for more authentic products and greater authenticity is rooted in the discontent that surrounds the reality of the modern world http://www.marketingcharts.com/topics/behavioral-marketing/consumers-seek-brand-meaning-12048/ The consumer will decide what brand values and identities are believable, making it more important than ever for a brand to have measures of authenticity and innovation, and make an investment in engaging advertising, if consumers are going to be convinced there is worthwhile value for dollar. http://www.marketingcharts.com/topics/behavioral-marketing/how-marketers-should-appeal-to-women-12350/ How Marketers Should Appeal to Women Authenticity. Beyond immediate appearance, marketers should realize that persona, biography (or history), and current contingency must all be factored into a brand, and that universal principles underlie particularities.