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All rights reserved - The Myndset Company
Le Spot Social Media
Topo	
  sur	
  la	
  publicité	
  sur	
  les	
  réseaux	
  sociaux
Wednesday, September 18, 13
All rights reserved - The Myndset Company
UN CHOIX
PLETHORIQUE
ADVERTISING
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
avant 15è Siècle
(middle French)
1580
18è Siècle
20è Siècle
21è Siècle
avertissement - avertir
inciter
interrompre
informer
interagir...
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
“Nous sommes passés
de l’ère de l’incitation à
l’ère de l’interaction”
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
BIA/Kelsey
“Argent dépensé sur des plateformes de
publicité à travers les réseaux sociaux.”
la publicité
social media?
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
source: BIA/Kelsey
http://www.biakelsey.com/
Publicité Social Media USA
2017e :
$11Md
entre 0%
et 10%
des
budgets
marketing
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
2016 : $9.2Md
Publicité Social Media USA
#e.g. Facebook’s Marketplace Ads, YouTube’s multiple display units (video pre roll, bannières traditionnelles)
* Contenu de “marque” intégré au sein de l’expérience social media (e.g., le mur ou le feed de news)
dont:
social display advertising# 59% (66%en 2012) (CAGR: 15%)
native social advertising* 41% (CAGR 26%)
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Les formes de la Pub Native:
Facebook
Twitter
Youtube
Spotify
Tumblr
Foursquare
Sponsored stories, Page Post Ads
Promoted tweets / trends / accounts
TrueView ads (in-search & in-display), featured channels...
Brand playlists, Advertiser pages
Sponsored radar, spotlight (directory), sponsored web/mobile posts
Promoted check-ins
Source: Defining and Mapping the native advertising landscape, Altimeter Group, Sept 2013
‘Contenu de “marque” intégré au sein
de l’expérience social media’
Wednesday, September 18, 13
All rights reserved - The Myndset Company
commençons au début
le consommateur...
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
L e b l i z z a r d
http://sethgodin.typepad.com/seths_blog/2010/08/the-blizzard-of-noise-and-the-good-news.html
Wednesday, September 18, 13
All rights reserved - The Myndset Company
UN CHOIX
PLETHORIQUE
Wednesday, September 18, 13
All rights reserved - The Myndset Company
LA PUBLICITÉ
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
la transparence
l’histoire?
la pertinence
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
http://www.youtube.com/watch?v=ErpNpR3XYUw
Google Glass - Augmented Reality
Wednesday, September 18, 13
All rights reserved - The Myndset Company
http://www.youtube.com/watch?v=_mRF0rBXIeg
Google Glass - Admented Reality
Wednesday, September 18, 13
All rights reserved - The Myndset Company
et le “marketing du
contenu” ?
storytelling
viralité
engagement
émotion
expérience
échange
essence
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
http://boingboing.net/2013/05/29/the-economists-bizarre-buzzf.html
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
http://www.buzzfeed.com/theeconomist/9-things-you-didnt-know-about-some-of-the-biggest-stories-of
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Quel est le but?
# de fans
pour faire quoi?
1
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Fidelité
versus
Acquisition
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Quel est le ROI?
versus quel objectif
avec quelles unités de mesure?
2
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
Prix
Les yeux
Attention
Demande
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
De quelle histoire?
rôle de l’employé
valeur pour le consommateur
3
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
PDG
Pour réussir le pari de la pub social media, la PDG a-t-elle la
capacité d’être dans les pompes du client et l’humilité de
vouloir apprendre ?
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved| Harnessing the Power
@mdialFR
minter@themyndset.com
+33 6 23 65 76 61
@mdialwww.themyndset.com
Wednesday, September 18, 13
2013 © Minter Dial™ - All rights reserved
"Coming together is a beginning. Keeping together is progress.
Working together is success."
- HENRY FORD -
Wednesday, September 18, 13

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"Le Spot Social Media" : La publicité sur les medias sociaux 2013 (en français)

  • 1. All rights reserved - The Myndset Company Le Spot Social Media Topo  sur  la  publicité  sur  les  réseaux  sociaux Wednesday, September 18, 13
  • 2. All rights reserved - The Myndset Company UN CHOIX PLETHORIQUE ADVERTISING Wednesday, September 18, 13
  • 3. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power avant 15è Siècle (middle French) 1580 18è Siècle 20è Siècle 21è Siècle avertissement - avertir inciter interrompre informer interagir... Wednesday, September 18, 13
  • 4. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power “Nous sommes passés de l’ère de l’incitation à l’ère de l’interaction” Wednesday, September 18, 13
  • 5. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power BIA/Kelsey “Argent dépensé sur des plateformes de publicité à travers les réseaux sociaux.” la publicité social media? Wednesday, September 18, 13
  • 6. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power source: BIA/Kelsey http://www.biakelsey.com/ Publicité Social Media USA 2017e : $11Md entre 0% et 10% des budgets marketing Wednesday, September 18, 13
  • 7. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power 2016 : $9.2Md Publicité Social Media USA #e.g. Facebook’s Marketplace Ads, YouTube’s multiple display units (video pre roll, bannières traditionnelles) * Contenu de “marque” intégré au sein de l’expérience social media (e.g., le mur ou le feed de news) dont: social display advertising# 59% (66%en 2012) (CAGR: 15%) native social advertising* 41% (CAGR 26%) Wednesday, September 18, 13
  • 8. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Les formes de la Pub Native: Facebook Twitter Youtube Spotify Tumblr Foursquare Sponsored stories, Page Post Ads Promoted tweets / trends / accounts TrueView ads (in-search & in-display), featured channels... Brand playlists, Advertiser pages Sponsored radar, spotlight (directory), sponsored web/mobile posts Promoted check-ins Source: Defining and Mapping the native advertising landscape, Altimeter Group, Sept 2013 ‘Contenu de “marque” intégré au sein de l’expérience social media’ Wednesday, September 18, 13
  • 9. All rights reserved - The Myndset Company commençons au début le consommateur... Wednesday, September 18, 13
  • 10. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power L e b l i z z a r d http://sethgodin.typepad.com/seths_blog/2010/08/the-blizzard-of-noise-and-the-good-news.html Wednesday, September 18, 13
  • 11. All rights reserved - The Myndset Company UN CHOIX PLETHORIQUE Wednesday, September 18, 13
  • 12. All rights reserved - The Myndset Company LA PUBLICITÉ Wednesday, September 18, 13
  • 13. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power la transparence l’histoire? la pertinence Wednesday, September 18, 13
  • 14. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Wednesday, September 18, 13
  • 15. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power http://www.youtube.com/watch?v=ErpNpR3XYUw Google Glass - Augmented Reality Wednesday, September 18, 13
  • 16. All rights reserved - The Myndset Company http://www.youtube.com/watch?v=_mRF0rBXIeg Google Glass - Admented Reality Wednesday, September 18, 13
  • 17. All rights reserved - The Myndset Company et le “marketing du contenu” ? storytelling viralité engagement émotion expérience échange essence Wednesday, September 18, 13
  • 18. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Wednesday, September 18, 13
  • 19. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power http://boingboing.net/2013/05/29/the-economists-bizarre-buzzf.html Wednesday, September 18, 13
  • 20. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power http://www.buzzfeed.com/theeconomist/9-things-you-didnt-know-about-some-of-the-biggest-stories-of Wednesday, September 18, 13
  • 21. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Quel est le but? # de fans pour faire quoi? 1 Wednesday, September 18, 13
  • 22. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Fidelité versus Acquisition Wednesday, September 18, 13
  • 23. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Quel est le ROI? versus quel objectif avec quelles unités de mesure? 2 Wednesday, September 18, 13
  • 24. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power Prix Les yeux Attention Demande Wednesday, September 18, 13
  • 25. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power De quelle histoire? rôle de l’employé valeur pour le consommateur 3 Wednesday, September 18, 13
  • 26. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power PDG Pour réussir le pari de la pub social media, la PDG a-t-elle la capacité d’être dans les pompes du client et l’humilité de vouloir apprendre ? Wednesday, September 18, 13
  • 27. 2013 © Minter Dial™ - All rights reserved| Harnessing the Power @mdialFR minter@themyndset.com +33 6 23 65 76 61 @mdialwww.themyndset.com Wednesday, September 18, 13
  • 28. 2013 © Minter Dial™ - All rights reserved "Coming together is a beginning. Keeping together is progress. Working together is success." - HENRY FORD - Wednesday, September 18, 13