Review data sources, privacy and applications

1. 1

2. Geo-Medical Targeted Consumer Advertising Medicx Media Solutions provides consumer health information and technology-driven data solutions for leading OTC, Pharma, and CPG health brand advertisers to increase the effectiveness of customer acquisition, retention and branding programs across online and traditional marketing channels. 2

3. Hyper-Local Targeting Medicx maintains the largest HIPAA compliant claims database used to identify specific Zip+4 geographic areas that have well above average propensity or prevalence to align to a certain set of diseases and health related characteristics. Our goal is to minimize waste and enable delivery of highly targeted hyper-local audiences that perform for our clients online and offline campaigns. 3

4. Effectiveness of Targeting Zip+4 Using the power of automated predictive modeling and HIPAA-certified Zip+4 aggregated health insurance claims and self-reported medical survey data, Medicx connects you to the highest prevalence areas. 4

6. Zip+4 Aggregated Health Claims Data

7. De-Identified & HIPAA Certified

8. mScores Plus™

9. Self-Reported Health and Lifestyle Surveys

10. Opt-in/Permission only

11. mScores Enhanced™

12. Zip+4 Aggregated Registration & Operational Data

13. Zip+4  JAVA Script Codes (Cookies)

14. Zip+4  IP Address5

16. The only HIPAA certified, privacy safe Geo-Medical TargetingTM & consumer health analytics database derived from U.S. medical and prescription insurance claims.

17. Over 3 billion+ medical and prescription claims

18. Hyper-locate high prevalence medical conditions, brand and generic treatments, health behaviors, insurance coverage and wellness interests and moreAt no time does mScoresmaintain, store or have access to any personally identifiable information or personal health information (PII or PHI) that can be directly linked to an individual 6

20. Over 20 million self-reported surveys, aggregating medical ailment and treatment data.

21. Can also be used at individual responder level for direct marketing campaigns…email, postal, data appends

22. Collected from subscriber (Opt-In) completed general lifestyle surveys

23. add audience scale

24. extend reach into CPG & OTC health related conditions OTC brands CPG health foods, etc Fitness, diet supplements, etc 7

26. Collected from Opt-in subscribers who complete a lifestyle survey and from profits and not-for-profits who license their registration data to third parties

27. 200 million online opt in registrants

28. Medicx only licenses the link between registrant cookie or IP address & Zip+4At no time does mScores Enhanced maintain, store or have access to any personally identifiable information or personal health information (PII or PHI) that can be directly linked to an individual 8

29. Create More Efficient Media Buys Accessing our data allows the brand to drill down to Zip+4’s to identify prospective patient audiences and be more efficient with their media buys 9

31. Medical or health condition & treatment specific user segments

33. Medication compliance

34. Co-morbidities

35. Insurance coverage

36. Co-pay tiers10

38. Inform media plans (pre-planning)

40. Medicx partners with a number of ad networks, online publishers and exchanges that have integrated the data into their cookie targeting platforms

41. The database platform has been installed or has equipped the top networks, exchanges and publishers11 In discussions In discussions

43. Transforms anonymous online user information by linking to their registration information from previous opt-in

44. Integrates 200 million plus CAN-SPAM compliant email addresses & over 110 million household names & postal addresses

47. Privacy protected and HIPAA certified

48. Delivers more relevant audiences with evidence of higher likelihood to respond to your offers and deliver improved ROI13

49. 14 PERFORMANCE * OPEN RATES * CLICK RATES *Mailer Mailer Email Marketing Metrics Report 2009

50. Brands Working With mScores 15

51. APPENDIX 16

52. Zip+4 Claims De-Identification Process – Patent Pending Health Data Provider HIPAA Certified Irreversible Removal of all PII HIPAA Certified HIPAA Certified Zip+4 Claims Database Pharmacy Claims Physician Claims Hospital Claims Non-PII Health Data Repository Proprietary De- Identification Technology Common data de-identification of Consumer Database PII protects Consumer privacy and allows Zip+4 append & linkage to Health data Third Party Data Integrator Match & Link Healthcare Data to Zip+4 to output file Health Data Repository Consumer Database DE-IDENTIFIED Consumer Household Database Unique ID Replaces: Last Name First Name DOB Gender Address Zip+4 is retained DE-IDENTIFIED Healthcare Claims Database Unique ID Replaces: Last Name First Name DOB Gender Address Z Automatic Predictive Modeling Engine & Zip+4 Scoring

53. ROI Measurement Via Closed Loop Technology A prospect who views an ad and doesn't interact with it or “clicks” then abandons may still take some action and may likely seek out the advertiser through search or conclude a sales transaction in a Pharmacy. By measuring the ”pre and post-impression actions" the influence on Rx fulfillment, patient starts and share lift can be quantified and an ROI determined. mScores Target DATA MANIPULATION Cleanse Match De-identify Integrate Append EXPOSURES Rx ROI Measurement In 180+ Million Web Site registration with Online Addresses Linked to Zip+4 Offline De-identified Rx Transactional Database CLICKS Rx lift for Test and Control Group by Rx and Patients in a Pre/Post test measurement An "outside in” measurement approach by collecting data from the edge of the Internet (anonymous opt-in co-reg data gathered from interactions with users) to map online addresses to postal data and anonymous prescription claims data CONVERSIONS 18 18