4. Introduction to Color
Theory
With colors you can set a mood, attract
attention, or make a statement. You can use
color to energize, or to cool down. By
selecting the right color scheme, you can
create an ambiance of elegance, warmth or
tranquility, or you can convey an image of
playful youthfulness. Color can be your most
powerful design element if you learn to use
it effectively.
5. Primary Colors
Red, Yellow and Blue
Secondary Colors
Green, orange and purple
Tertiary Colors
Yellow-orange, red-orange, red-
purple, blue-purple, blue-green
& yellow-green
6. Primary Colors
• In traditional color theory
(used in paint and pigments),
primary colors are the 3
pigment colors that can not be
mixed or formed by any
combination of other colors.
8. Tertiary Colors
• These are the colors formed
by mixing a primary and a
secondary color. That's why
the hue is a two word name,
such as blue-green, red-violet,
and yellow-orange.
9.
10. Color Scheme
A color scheme is a planned
combination of colors.
Color concepts which will help
you understand color schemes
include warm colors, cool colors,
complementary colors and
adjacent colors.
There are types of color
schemes Complementary, Split
Complementary, Analogous,
Triadic, Monochromatic
15. TRIADIC COLOR SCHEME
Three hues equally positioned on a color wheel
ANALOGOUS COLOR SCHEME
Those colors located adjacent to each other on a
color wheel.
SPLIT COMPLEMENTARY COLOR
SCHEME
One hue plus two others equally spaced from
its complement
COMPLEMENTARY COLOR
Those colors across from each other on a
SCHEME
color wheel.
17. What is Color Psychology
?
It is the study of color as a factor
in human behavior. This includes very
diverse studies, ranging from
quantifying individual
color Preference to investigating
the relationship between shirt color
and match outcome in English
football
18. Color Psychology as Therapy
Several ancient cultures, including the Egyptians and Chinese, practiced
chromotherapy, or using colors to heal. Chromotherapy is sometimes
referred to as light therapy or colourology and is still used today as a
holistic or alternative treatment.
In this treatment:
Red was used to stimulate the body and mind and to increase circulation.
Yellow was thought to stimulate the nerves and purify the body.
Orange was used to heal the lungs and to increase energy levels.
Blue was believed to soothe illnesses and treat pain.
Indigo shades were thought to alleviate skin problems.
19.
20. Use of color to create
ambiance
• Color has long been used to create feelings of
coziness or spaciousness.
• Colors have an effect on people's moods and
emotions.
• Color can affect our reactions to people. The
effect is subtle but very real; color sways
perception, judgment and behavior.
21. Light, color, and
surroundings
• Light and color can influence how people
perceive the area around them. Different light
sources affect how the colors of walls and other
objects are seen.
• Lighter colors may appear to be more orange or
"brownish" and darker colors may appear even
darker.
• Light and color can influence how people
perceive the area around them..
24. Cultural Color Meanings of Red
Western:
.
· Energy, Excitement, Action
· Danger
· Love, Passion
· A warning to stop anger
· Christmas combined with green
· Valentine's Day
Eastern:
· Prosperity
· Good fortune
· Worn by brides
· Symbol of joy when combined with white
25. Cultural Color Meanings of Green
Western:
· Lucky color in most western cultures
· Spring, New Birth, Regeneration
· Nature and Environmental Awareness
· Color for 'go' at traffic lights
· Saint Patrick's Day
· Christmas combined with red
· Jealousy
· Greed
Eastern:
· New life, regeneration and hope fertility
26. Cultural Color Meanings of
Pink
Western:
• Caring and Nurturing
• Love and Romance
• Feminine
Eastern:
· Feminine
27. Cultural Color Meanings of
Orange
Western:
• Affordable or Inexpensive items
• Halloween, combined with black
Eastern:
• Happiness
• Spirituality
28. Cultural Color Meanings of
Yellow
Western:
• Happiness, Joy
• Hope
• Cowardice
• Caution, warning of hazards and hazardous substances
Eastern:
• Sacred
• Imperial
29. Cultural Color Meanings
of Blue
Generally the safest color to use world wide
Western:
• Trust and authority
• Conservative, Corporate
• Peace and Calm
• Depression, Sadness
• "something blue" Bridal tradition
• Masculine color
• Baby boys
Eastern:
• Immortality
30. Cultural Color Meanings of
Purple
Western:
• Royalty
• Spirituality
• Wealth and Fame
• High ranking positions of authority
• Military Honor (Purple Heart)
Eastern:
• Wealth
31. Cultural Color Meanings of
White
Western:
• Brides and Weddings
• Angels
• Hospitals, Doctors
• Peace - the white dove
• Purity and Cleanliness
Eastern:
• Death, mourning and funerals
• Sadness
32. Cultural Color Meanings of
Black
Western:
• Power, Control, Intimidation
• Funerals, death, mourning
• Rebellion
Eastern:
• Wealth, Health and Prosperity
