The document proposes a digital marketing campaign on Hotstar to increase consideration of Scotch-Brite Scrub Sponges among women aged 25-44. The campaign aims to achieve 75% ad completion rates and include calls to action and surveys. It recommends a weekly frequency of 4 ads over 8 weeks to communicate the product's simple benefits through a mix of long and short videos and image ads. A brand lift study would measure awareness, consideration, and favorability before and after viewing the ads. The proposed plan estimates costs, frequencies, impressions, reach and other metrics to promote the product in major Indian cities within the ₹10 lakh budget.