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- 1. PAMELA WONG, EMAIL MARKETING MANAGER ACHIEVING GOALS BY CREATING EMOTIONAL CONNECTIONS
- 3. WHO WE ARE 3
- 5. SUBSCRIBERS 6MM Q1 2014201320122011 Source: Hulu internal data
- 6. CONSUMER BEHAVIOR SHIFTING LIVE VIEWING -12 mins/day DIGITAL VIEWING +53% Y-o-Y SMART PHONE VIDEO USAGE +20% Y-o-Y
- 7. Platform Usage 6 MM Subscribers +3 MM Use connected TV +2 MM Use phone/tablet Source: Hulu Internal, Q1 2014.
- 9. 44% 2012 51% 2013 54% 2014 Source: Hulu Internal, 2012 – 2014. PC Nevers: % of Hulu Plus subs
- 10. ON-THE-GO AUDIENCE EMAILS READ ON MOBILE 70%
- 11. CONNECT THROUGHOUT THE LIFECYCLE ONBOARDACQUIRE ENGAGE REACQUIRE
- 12. QUALITY BAR
- 13. APPROACH 1. Why does this matter to the customer? 2. Leverage strengths – Content, video, animation 3. Think of the email as a dialogue
- 14. 14 REACQUISITION LIFECYCLE PROGRAM + 80% CTR + 12% CVR
- 15. HAPPY BIRTHDAY, HULU LOVES YOU 15
- 16. 16
- 17. 17 HITTING THE MARK 2x AVERAGE OPEN RATE 7X AVERAGE CLICK RATE 100% VIEW THROUGH +3 STREAMS
- 18. 18 THANKS MOM
- 19. BLACK FRIDAY CHALLENGE 19 • Emphasize the experience first • Succinct copy • Engaging animation • Offer represents how to get started
- 21. TAKEAWAYS 21 START WITH THE CUSTOMER Context, needs, value MIND THE ENTIRE CUSTOMER JOURNEY Subject line, email, landing page LEVERAGE YOUR STRENGTHS Content, video, animation, voice
- 22. THANK YOU
Notes de l'éditeur
- Title Slide Option 1 – Hulu Logo Only
- We have nearly 3,500 TV series and 5,800 movies
- captivate and connect viewers with the stories they love by creating amazing experiences that celebrate the best of entertainment and technology
- We have TWO distinct services at Hulu. Launched with Hulu Classic, free ad support service in 2008 and Hulu introduced Hulu Plus in 2010 which now unlocks MORE content in more places all in HD. 6MM subs as of April 2014 and fastest growing video sub service. 6MM subscribers 400MM connected devices 72% 25-54, Higher HHI 82K 24 hours vs. 4 hours
- Hulu reached revenue of $1 billion dollars in 2013, up from $695 million in 2012. In 2014, Hulu Plus surpassed 6 million subscribers. Hulu has approximately 30 million monthly uniques on the free, ad-supported Hulu service. Hulu viewers streamed more than 1 billion hours of content each quarter of 2013, and in Q1 of 2014.
- This is really a reflection of how consumers are shifting their viewing behaviors.
- 1 Stat Slide w/ Image – Use to highlight 1 major statistic Placed Image is an Example - Replace with Relevant Art
- 80% of viewing are attributed these subscribers
- 1 Stat Slide w/ Image – Use to highlight 1 major statistic Placed Image is an Example - Replace with Relevant Art
- Weekly 2,900 adds
- Copy + an image (such as lifestyle) Placed Image is an Example - Replace with Relevant Art
- Copy-only slide w/ green header – use if deck needs more color
- Copy + an image (such as lifestyle) Placed Image is an Example - Replace with Relevant Art
- Full Screen Image w/ Title in Green Bar Placed Image is an Example - Replace with Relevant Art
- Multiple Stats + Image Placed Image is an Example - Replace with Relevant Art