Twitter has grown rapidly to 32 million users. It is working to monetize the platform through promoted tweets and advertising. The company envisions allowing developers to build applications within tweets and expanding tweets to include more content like videos and ads. Twitter also wants to use targeting algorithms to deliver personalized, dynamic content to users.

1. The Future of Twitter
Mary Hall, Digital Marketing IBM

2. Twitter Today
• Microblogging platform Twitter has
32 million users, an increase from
about 2 million a year ago, according
to research mentioned in the Wall
Street Journal.
• Some Internet measurement services
show that figure increasing 50% to
100% month over month.
• Monetizing their platform with
Promoted Tweets and Advertising
• News Feeds for headline news stories
• Promoted Tweets, Advertising
• New ways to sort follower’s Tweets:
Usernames, Mentions, Replies

3. Twitter Futures? The Cards
• “Twitter cards are an important
step toward where we are
heading with our platform, which
involves creating new
opportunities to build engaging
experiences into Twitter. That is,
we want developers to be able to
build applications that run within
Tweets.”
• Twitter VP of Product Michael Sippey

4. Twitter Futures
• Twitter Apps: More and more marketing/apps
will be developed to go with Twitter to extend
the 140 character limit, and to extend Tweet-
ups.
• Portal: With the APIs that allow for expansion,
Twitter may become more of a portal to other
sites, expanding our view of Tweeted URLs=
Videos, Ads, Blog Posts & Websites.

5. Twitter Futures
• Dynamic Content: Bringing the right content,
in the right context, to the right person at the
right time via the Twitter Algorithm
– Interest Targeting
– Demographic Targeting
– Audience Targeting: Influencers, Press, Bloggers,
Retailers
– Device Targeting: iPad, Android, Blackberry,
Windows or Mac