Internet trends for 2015 & 2019

1. Internet trends for
2015&2019
Media House, 2014 12

2. Internet trends for 2015. Programatic buying
technology will be game changer
Mobile
internet
penetration
grows
Increase in
video
marketing as
Youtube
enters Baltics
Interactive
ads are way
more
effective than
standart
banners
Development
of
programatic
buying
More
attention
to banner
viewability
2015
2

3. Internet trends for 2019. Interconnected medias
Content
marketing
growth
Location
based
targeting
Mobile
internet will
become
significant
media
channel
User data
based
communication
Other
medias
go digital
Lines
between
traditional
and digital
media will
continue to
blur
2019