Case Study 1

1. THE HUNGER GAMES:
CATCHING FIRE
The science fiction adventure film The Hunger
Games: Catching Fire is an American film
produced by director Francis Lawrence that is
based on the novel ‘Catching Fire’ by writer
Suzanne Collins. The film continues with a sequel
from the first original film ‘The Hunger Games’.
The film series was produced and distributed by
the North American entertainment company
Lionsgate.

2. Production company:
Color force and Lionsgate
Directed by Francis Lawrence
Cinematographer:
Jo Willems
Nationality: American
Production
Screen writers: Simon
Beaufoy and Micheal
Arndt. Suzanne
Collins wrote the
novel ‘Catching Fire’
Produced by Nina Jacobson and
Jon Kilik
Edited by Alan Edward Bell

3. Jennifer Lawrence – Katniss Everdeen
Liam Hemsworth – Gale Hawthorne
Cast Members
Josh Hutcherson – Peeta Mellark

4. Willow Shields – Primrose Everdeen
(Katniss’ sister)
Woody Harrelson – Haymitch Abernathy
Paula Malcomson – Katniss’ mother
Elizabeth Banks – Effie Trinket

5. Distributed by
Lionsgate
Marketing
Budget: $130–
140 million
Distribution
Release pattern: The film’s premiere was at the Odeon Leister Square theatre in London
on 11th November 2013. It was later released in Brazil on the 15th November and the 20th
in Finland , Norway and Sweden. It was also released on the 21st of November in the UK
and the 22nd in the US. Overall, in the US the film was released in 4,165 theatres.

6. Promotion and Marketing

7. The Hunger Games Facebook page
Hunger Games Twitter page
Official Hunger Games website
Hunger Games Instagram page

8. Subway’s ‘Win Your Own Victory Tour’
‘Panem Run’ mobile game app
Hunger Games
Movie Mocking jay
Decorative Light
Bulb
The Hunger
Games Movie
Trading Cards
Hunger Games
Catching Fire 7
inch Action
Figure - Katniss
Everdeen

9. TRAILER
• http://www.youtube.com/watch?v=PHn39PCXp8

10. Soundtrack
• Music: James Newton Howard
In October 2012, James Newton
Howard confirmed that he would
return to the second sequel to
continue on creating music. British
singer, Ed Sheeran recorded three
songs for the soundtrack but Lions
gate declined the offer. Other
artists featured on the soundtrack
include Of Monsters and Men, The
Weekend & Diplo, Imagine
Dragons, Lorde, The Lumineers and
Ellie Goulding.

11. Other media
Hunger Games DVD
Hunger Games: Catching
Fire DVD
Released on the 18th
August 2012
To be released on the
7th March 2014
2- movie set of the Hunger
Games on Blue-ray
To be released on the
17th March 2014

12. The film made $158,074,286 on the
opening weekend of 22nd – 24th
November 2012.
Target audience:
Mostly teenagers
35th highest
grossing film in the
world!
Exhibition
Box office
figures:
$423,307,516
The film was rated
7.9/10 by the film
website imbd.com

13. Awards and nominations:
Coldplay accepting the ‘Best song’ award at the
Hollywood film awards for the song ‘Atlas’.
Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson
on the red carpet at the People’s Choice Awards.

14. Reviews
‘Say what you like about the Twilight movies, but the mould-breaking model of an epic
teen-oriented fantasy franchise that doesn't pander predominantly to a Boy's Own
audience has had major repercussions for mainstream cinema. That the Hunger
Games saga, with its ass-kicking, independent heroine and unusually grim subject
matter, could become an international screen sensation is due in no small part to the
much-maligned legacy of Bella Swan; no wonder Stephenie Meyer's all-important
endorsements were splashed so prominently across the covers of Suzanne Collins's
source novels.’
The Guardian
‘At its best, “Catching Fire” is a blockbuster that bites the culture that made it.’ The
Boston Globe
‘The second thrilling adaptation in The Hunger Games trilogy carries on the fine work
started by its predecessor’
The Telegraph
‘’As faithful as Argos or Old Yeller, Snowy or Hachiko, The Hunger Games: Catching Fire
runs no risk of disappointing its absolutely ravenous target audience,’ Todd McCarthy