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Partnering to Build Customer Relationships

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Mehmet Cihangir
Mehmet Cihangir

Company and Marketing Strategy: Partnering to Build Customer Relationships

Business
1  sur  17
Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Case Study Disney –What are its challenges? ,[object Object],[object Object],[object Object]
What is Strategic Planning? ,[object Object],[object Object],Goal 1: Explain strategic planning
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market-Oriented Mission Goal 1: Explain strategic planning
The Business Portfolio ,[object Object],[object Object],[object Object],[object Object],Goal 2: Describe business portfolios and growth strategies
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analyzing the Current Business Portfolio Goal 2: Describe business portfolios and growth strategies
Marketing’s Role in Strategic Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Detail marketing's role in strategic planning
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategy ,[object Object],[object Object],[object Object],Strategy Goal 4: Describe elements of customer-driven strategy
[object Object],[object Object],[object Object],Marketing Strategy Strategy Goal 4: Describe elements of customer-driven strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Marketing Strategy Strategy Goal 4: Describe elements of customer-driven strategy ,[object Object],[object Object],[object Object]
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Describe elements of customer-driven strategy
[object Object],[object Object],[object Object],[object Object],Managing the Marketing Effort Goal 5: List the marketing management functions ,[object Object],[object Object],[object Object],[object Object],Marketing Functions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Managing the Marketing Effort Goal 5: List the marketing management functions Marketing Functions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Managing the Marketing Effort Goal 5: List the marketing management functions Marketing Functions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Managing the Marketing Effort Goal 5: List the marketing management functions Marketing Functions ,[object Object],[object Object],[object Object],[object Object]
Measuring Effectiveness ,[object Object],[object Object],Goal 5: List the marketing management functions

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Partnering to Build Customer Relationships

  • 1. Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2
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