2. HITACHI
Inspire The Next
 ANKIT JAIN
 ARPAN SHROFF
 CHIRAG ZALA
 JAYANT RAJPUT
 RAHUL JAIN
 ER.MEHUL SINH RAJPUT

3. PRESENTATION OVERVIEW
 Company profile
 Mission statement
 Ownership & organization
 Alliances
 Product & technology
 Market trends & growth
 Key players

4. PRESENTATION OVERVIEW
 SWOT analysis
 Financial overview
• Past and Present
 Financial ratio analysis
 Probable outcomes and predictable crises
 Critical success error

5. COMPANY PROFILE
 Founded in 1910
 Electrical engineer NAMIHEI ODAIRA in Ibarakai
Prefecture
 First house venture company.
 Than 1918 moves headquarter in Tokyo Japan
 Gives name “Hi” means sun and “tachi” means rise

6. BACKGROUND & OVERVIEW
GROUPS OF HITACHI
List of company included:-
Hitachi home & life solution limited
Hitachi Defense Systems Company
Hitachi Metals, Ltd
Hitachi Koki
Hitachi Plant Technologies
Hitachi Rail
Hitachi Works
Hitachi Global Storage Technologies
Hitachi Printing Systems

7. BACKGROUND & OVERVIEW
Brand and production of group.
Information and telecommunication systems
Power systems
Social infrastructure and industrial systems
Electronic systems and equipment
Construction machinery
High functional materials and components
Automotive systems
Digital media and consumer products

8. BACKGROUND & OVERVIEW
Presented company :-
 Hitachi home & life solution limited
 Build their brand Kadi plant(MEHSANA)
 Founded in 7th December 1984
 Acquest Air Conditioning Systems Pvt. Ltd .
 A deemed public limited company on April 18, 1990.
 On September 14, 1990, the name of our Company was
changed to Amtrex Appliances Limited.
 Further to Amtrex Hitachi Appliances Limited on January 25,
1999.
 On March 12, 2003 its changed Hitachi home and life solution
limited.

9. BACKGROUND & OVERVIEW
 Ownership & organization
 CEO eyes deeper ties
 HHLS CEO is Shin Chi Iizuka.
 Manager of HHLS Shoji Tsubokuta
 Average employees

10. BACK GROUND AND OVERVIEW
Human resource department.
 Talent acquisition & employment
 Appraisal & recognition
 Building employee skills and capabilities for the future
 Workforce management
 Employee benefits

11. BACKGROUND AND OVERVIEW
Purchase
 Procuring materials
 Evaluting price
 Paperwork and accounting

12. BACKGROUND & OVERVIEW
Alliance
 BEI Confluence Communications Ltd
 Hi-Rel Electronics.
 World largest power units.
 Hitachi holds 27% of brands in market share

13. BACKGROUND & OVERVIEW
Charitable Alliance
 Boys club
 Wbscd members.
 The global compact

14. PRODUCT AND TECHNOLOGY
Hitachi home and life solution(India) limited.
 Room air conditioner
 Packaged Air Conditioners
 Refrigerator set free system water cooler chiller
 Specific Telecom Cooling Solution
 Takumi Ductable

15. PRODUCT AND TECHNOLOGY
 Part of a Japanese electronics giant Hitachi Appliances Inc
automation
 Established position in premium segment of room AC in India
 New ACs and refrigerators launched
 HHLI launched a new range of split AC "i‐TEC" (Inverter AC)
and upgraded “ACE Follow me” models

16. MARKET OVERVIEW
Market trends & growth
 Global recession = increase in consumption of cheaper items
 Room air conditioning used in India 27%
 35% of all over the worlds and 27 % in the every year.

17. MARKET OVERVIEW
 Hitachi always shows market value of the product in front of
other product.
 The current market capitalization stands at Rs 1,771.35
 The company has reported a standalone sales of Rs 400.94
crore.
 Net Profit of Rs 43.02 crore for the quarter ended Jun 2014.
 Emerging markets:-prefer international brands

18. MARKET OVERVIEW
 International
Nutone
Mitsubishi electrical ltd.
 Domestics
Bajaj electrical ltd.
Khaitan limited.
BPL limited.

19. STRATEGIC ANALYSIS
SWOT analysis.
 Strength :-market share.
 Hitachi has roughly 27% of the global market share
 Nearly 5 times as much as their nearest competitor
 India 2014 : 6% increase in market share
 Aided HHLS in declining U.S. market growth

20. STRATEGIC ANALYSIS
STRENGTHS
Differentiation:
 Trade marked items
 Comp & Benefits
 Work/Life Balance
 Senior Management
 Culture & Values
 Career Opportunities
International presence:
 Global diversifications and ability to expand rapidly (i.e.
Asia)

21. STRATEGIC ANALYSIS
Weaknesses
 Systemic
 High debt burden
 Cost structure
 Bad acquisitions

22. STRATEGIC ANALYSIS
Opportunities
 Innovation
 Online market
 Emerging market
 Benefits in further maintaining costs to provide better margins

23. STRATEGIC ANALYSIS
Threats
 Bad economy
 Change in tastes
 Volatile currency

24. FINANCIAL OVERVIEW
Past
Steady share price increase over past ten years
HHLS (India) sales per units have grown by 4% over 4 last
years
Presents
Top brands achieved 6% growth in 2014 compared to last
years
Annual sales per stores in India are around 1.3 millions on
per industry

25. FINANCIAL OVERVIEW
Past/Present
 Hitachi India sales per unit:
Year 2014 2013 2012 Growth %
HHLS, India 400 340 310 6%

26. FINANCIAL OVERVIEW
Past/present
 HHLS ltd. division growth:-
In Billions 2014 2013 2012 3-year growth
Hitachi India
Company Sales: $1.2
Franchisee Sales: $4.0
$1.2
$4.0
$1.4
$3.9
6%
4%
Hitachi International
Company Sales: $1.4
Franchisee Sales: $7.6
$1.3
$6.7
$1.1
$5.7
9%
13%
Hitachi Japan
Company Sales: $2.5
Franchisee Sales: $1.1
$1.7
$1.1
$1.3
$0.8
14%
9%

27. FINANCIAL OVERVIEW
 Debt/equity
Hitachi home and life solution:-
Unit :-3.28
Industry :-2.00
 Gross profit:-
Unit :-20.%
Industry :-35.2%
 Return on assets:-
Unit :-15%
Industry:-12%

28. FINANCIAL OVERVIEW
 Financial ratio analysis
 Earning per share:
Unit :-2.22
Industry :-4.11
 Current ratio:
Unit :-0.7
Industry :-1.1
 Inventory turnover:
Unit :-56.4
Industry :-97.8

29. FINANCIAL OVERVIEW
 Quick ratio:
Unit :-0.4
Industry :-1.1
 Assets turnover:
Unit :-1.14
Industry :-1.1

30. RESEARCH AND DEVELOPMENT
 Development of tropical inverter splits range for Indian tropical
condition
 Development of split air conditioner range with smart
application based on android operating system
 Development of star range with highest COP and cooling
capacity in markets
 Development of star range in single throw window air
conditions category
 Development of small chassis window air conditioner range as
per government regulations
 Development of constant speed heat pump product range
 Development of new controller solution for telecom customer
which can convert 48VDC battery backup to 230VAC and
hence can run.

32. PROBABLE OUTCOMES & PREDICTABLE
CRISES
1. Continue rapid expansion in emerging markets
2. Diversification of menus in India
3. Improve control process on ethical operations
4. Improve operational and supply chain efficiency

33. CRITICAL SUCCESS FACTOR
1. Develop brand equity in new markets and sustain a
differentiated brand in existing markets
2. Develop and sustain healthy relationship stores, franchisees
and other stake holders
3. Provide an infrastructure that is flexible enough to adapt to
local markets under the umbrella brand
4. Ensure the integrity of supply and distribution network in the
face of international variances, environmental crises and
intensifying ethical concerns.