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JADE Intrapreneurship Conference, Romania

Founder, Senior Partner at Innovation Copilots à INNOVATION COPILOTS
18 Jul 2012
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JADE Intrapreneurship Conference, Romania

  1. Intro Innovation Embrace risk? Culture INTRAPRENEURSHIP The catch A CORSAIR’S PERSPECTIVE JADE / Romania / Merkapt Philippe MÉDA, July 2012
  2. Intro Innovation Philippe MÉDA / Embrace risk? Culture The catch startups multinationals keynotes
  3. Intro Innovation Innovation as seen in MBAs Embrace risk? Culture The catch
  4. Intro Innovation (Real life) Embrace risk? Culture The catch
  5. Intro Innovation Innovation accelerates Embrace risk? Culture The catch 38 Years 13 Years 4 Years 3 Years 88 Days Time to reach 50 millions users
  6. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch «There is little reason for an individual to have a computer in their home» Ken OLSEN, CEO Digital Equipment, 1977
  7. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch
  8. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch 2002
  9. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch « Within a group of macaques, the last to adopt innovation are alpha males» François TADDEI (Laboratoire de Génétique Moléculaire Evolutive et Médicale, U571 INSERM)
  10. Intro Innovation A built-in inability to predict the future Embrace risk? Culture The catch
  11. Intro Innovation Innoriskation Embrace risk? Culture The catch Planification Improvisation Dumb Luck
  12. Intro Innovation How to embrace risk? Embrace risk? Culture The catch
  13. Intro Innovation 3 Strategies Embrace risk? Culture The catch ROI Innovation Strategic pipeline portfolio We know the We only know the problem and the problem. solution. We can do it Faster to outsource. in-house. Reinforce the status quo
  14. Intro Innovation 3 Strategies Embrace risk? Culture The catch ROI VISION Innovation Strategic Intrapreneurship pipeline portfolio We know the We only know the We don’t get the problem and the problem. problem, nor the solution. solution We can do it We can try Faster to outsource. in-house. in-house. Reinforce the status quo Change the market
  15. Intro Innovation Escape velocity? Embrace risk? Culture The catch INTRAPRENEURSHIP Politics x Vision ROI limit BUs Pull COMPANY
  16. Intro Innovation Corsairs’ culture Embrace risk? Culture The catch Uncharted seas?
  17. Intro Innovation «Here be dragons» Embrace risk? Culture The catch
  18. Intro Innovation «Here be dragons» Embrace risk? Culture The catch
  19. Intro Innovation Corsairs’ laws Embrace risk? Culture The catch Politics (HR, Freedom...) Legal (IP, Incentive...) Process (Vision, Budget, Time...) 1. Define «Rules of engagement» 6. Define spoils of war shares 11. Steal resources 2. Get a «Letter of marque» 7. Don’t wait for green lights 12. Sell mockups 3. Be neither in nor out 8. Don’t burn red lights 13. Don’t fall in love 4. Shortcut decisions 9. Learn guerilla tactics 14. Fail early 5. Create an ousider network 10. Copy and share 15. Move fast, break things
  20. Intro Innovation 2. Get a «Letter of marque» Embrace risk? Culture The catch Elisabeth I of England Sir Francis Drake 1558-1603 1542-1596
  21. Intro Innovation 6. Define spoils of war Embrace risk? Culture The catch
  22. Intro Innovation 7. Don’t wait for green lights Embrace risk? Culture The catch «Financial reverse-engineering»
  23. Intro Innovation 12. Sell mockups Embrace risk? Culture The catch
  24. Intro Innovation (12.bis Sell POCs) Embrace risk? Culture The catch Q4, 2012 2020?
  25. Intro Innovation 13. Don’t fall in love Embrace risk? Culture The catch
  26. Intro Innovation Embrace risk? Culture The catch 15. Move fast, break things
  27. Intro Innovation There’s a catch Embrace risk? Culture The catch
  28. Intro Innovation This is easy* Embrace risk? Culture The catch 300 training consulting coaching 30 ideas 5 prototypes Ideation Incubation «IN» «THROUGH» Rules of engagement Explore and fail early 3 months 6 months
  29. Intro Innovation This is unbelievably hard Embrace risk? Culture The catch 300 training consulting coaching 30 ideas escape velocity mentoring 5 prototypes 3 sales Ideation Incubation BU / Spin O! «IN» «THROUGH» «OUT» Rules of engagement Explore and fail early Open network 3 months 6 months 3 months
  30. Intro Innovation Going through the critical step Embrace risk? Culture The catch Season 2 Season 1 Program Success
  31. Innovation copilots «I haven't failed . Thanks! I've just found 10,000 ways Philippe MÉDA that do not work.» pmeda@merkapt.com @PMerkapt Thomas EDISON, 1847-1931
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