The document announces a qualitative research conference called #QUAL360 that will take place on October 1-2, 2014 at the Ramada Hotel in Singapore. It will be organized by various sponsors, associations, and media partners. The conference will focus on topics like using qualitative research and social media to understand customer conversations and stories in real-time across various social platforms.

1. Ramada Hotel Singapore October 1 & 2, 2014
#QUAL360
Organized by

2. #QUAL360
Ramada Hotel Singapore Oct 1 & 2, 2014
Platinum Sponsor Silver Sponsors
Association & Education Partners
Media Partners

3. 1
TAMING THE RAGING RIVER
Qualitative Research & Social Media
Qualitative360 Asia Pacific Conference – Singapore, October 2014

4. 2
SOCIAL

5. Listening
Measurement
SOCIAL
SOCIAL

6. CUSTOMER
CONVERSATIONS
BUSINESS
STORIES
REAL-TIME OPPORTUNITIES
Credit: Natanya Anderson, Director, Social Media & Integrated Mktg, Whole Foods Market at SXSWi Conference 2014

7. We are in the
business of having
deep, meaningful
conversations &
observing
behavior
wherever people
are living their
lives 5

8. SOCIAL IMMERSION

9. Observe the
way people
communicate
& express
themselves
Explore real
conversations
between
consumers &
brands
Understand
the right role
for the brand

10. OBSERVE

12. Public
Persona
Acquaintances
True
“Friends”

13. EXPLORE

14. Polls
Private Diaries
Discussions
Interactive Activities

15. UNDERSTAND

16. 1 to 1
1 to Many

17. DIVE IN

18. #QUAL360
Ramada Hotel Singapore Oct 1 & 2, 2014
Platinum Sponsor Silver Sponsors
Association & Education Partners
Media Partners

19. Ramada Hotel Singapore October 1 & 2, 2014
#QUAL360
Organized by