The Future of Market Research - From Reporting to Consulting - Fresh Squeece Ideas

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at Qualitative360 North America 2014 1-3 April 2014, Toronto, Canada This event is proudly organised by Merlien Live Check out our upcoming events by visiting http://qual360.com/

Business

APRIL 1-3, 2014 TORONTO
Organized by Workshop Sponsors
Association & Media Partners

The Future of Market Research:
From Reporting to Consulting

A defining
point-of-view
that creates
value for your
client
John McGarr
President
Fresh Squeezed Ideas

Our North Star
While people strive to add
meaning to their lives, brands
are artifacts of that journey.
Brands are culture.
Every decision your customer makes is
an act of culture
7

Culture Creates Complexity
There is no silver bullet method
10
# Dots # Links
L=n(n-1)/2
# Patterns
P=2L
n = 4 L = 6 P = 64
n = 10 L = 45 P = 35,184,372,088,832
n = 12 L = 66 P = 73,786,976,294,838,200,000
complexity

Social Science Tools
11
Need Ecology Culture In Action Task, Don’t Ask
Ethnography Predictive
Markets
Narrative
Semiotics
Mobile and
Online Modes
Hypnosis
Gamification
EyeTracking
BiometricsSocial
Listening

A client-side
research
manager that
wants to put a
dent in the
universe
Kristian Gravelle
Director Insight and
Analytics
Astra Zeneca

Partnerships
that make each
party better
Kathie Miller
Director
Market Research and
Decision Science
Takeda
Pharmaceuticals

Partnerships: Learn and Grow Together
19

The Future of MR
21
 Collaboration
 Synthesis
 Storytelling
 Activation
 Trust
 Commitment
 Passion

info@freshsqueezedideas.com
www.freshsqueezedideas.com

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