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There is an app for that a review of smartphone apps for marketing research

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A review of smartphone apps for marketing research Mark Michelson Consumer Anthropologist Co-Founder MSPA
Gazillion apps Few unbiased reviews No real taxonomy
Search, reviews, details screenshots Limited to iPhone/iPad Very few apps for other mobile platforms
Search by methods Different definitions of “survey”
By method, application, usefulness, cost?
Survey apps ◦ For Researchers Proprietary Open ◦ For Consumers Social/Fun For benefits/pay Qualitative apps Mystery shopping apps ◦ Multi-function apps Panel apps & Research utilities Useful all-purpose apps for researchers
*as of 12/3/10
App Name Type Target Use Access Cost Daily Digest (NPD) Survey Consumer Journal Closed Free AppRewards Survey Consumer Benefits Open Free iPinion Survey Consumer Benefits Open Free Joe Survey Survey Consumer Benefits Open Free OnePoll Survey Consumer Benefits Open Free QuickSurvey Survey Consumer Benefits Open Free Surv-eye Survey Consumer Benefits Open Free SurveySavvy Survey Consumer Benefits Open Free Thumbspeak Survey Consumer Benefits/Social Open Free 2nd Opinion Survey Consumer Social Open Free Crowdscan Survey Consumer Social Open Free & 99¢ Pissed Consumer Survey Consumer Social Open Free Right Now Survey Consumer Social Open Free Show of Hands Survey Consumer Social Open Free SurveySays Survey Consumer Social Open Free Talee Survey Consumer Social Open Free TwitSurvey Survey Consumer Social Open Free SurveySmart Survey Consumer Benefits Open Free Survey on the Spot Survey Consumer/Researcher Benefits Open Free - 30 day trial Polls Online Survey Consumer/Researcher Utility Open Free & 99¢ SurveyMonster Survey Reseacher Utility Open Free iForm Survey Researcher Utility Closed Free iForm ES Survey Researcher Utility Closed 9.99 Mobilscan Survey Researcher Utility Closed Free SA (Survey Analytics) Survey Researcher Utility Closed Free Touchpoint Survey Researcher Utility Closed Free iQuestionnaire Survey Researcher Utility Open 0.99 iSurvey Survey Researcher Utility Open Pay for Survey Polldaddy Survey Researcher Utility Open Free Sample Size Survey Researcher Utility Open Free Supervision Survey Researcher Utility Open $4.99
App Name Type Target Use Access Cost Focus Forums Qualitative Consumer OBB Closed Free dScout Qualitative Consumer Ethnographic Open Free EthOS Consumer Qualitative Consumer Ethnographic Open Free Revelation Qualitative Researcher Ethnographic Closed Free SODA Qualitative Researcher Ethnographic Open Free EthOS Pro Qualitative Researcher Ethnographic Open $11.99 Qualitative Behavioral IBAA Assessment Academic Ethnographic Closed $129.99
App Name Type Target Use Access Cost MobiAudit Multi-Function Researcher Utility Closed Free ISCIS Mystery Shop Researcher Benefits Open Free iSecretShop Mystery Shop Researcher Benefits Open Free Job Slinger Mystery Shop Consumer Benefits Open Free QSR Shop /FSR Shop Mystery Shop Researcher Utility Open Free Paid to Shop Mystery Shop (Scam) Consumer Benefits Open 99¢ Medallia Mobile Customer Experience Researcher Client Reporting Closed Free Walker Link Customer Experience Researcher Client Reporting Closed Free
App Name Type Target Use Access Cost iC mobile Community Consumer US Only Closed Free OrangePanel Community Consumer Benefits Open Free SIC Community Community Researcher Ethnographic Closed Free Marketing Research on a Shoestring Utility Researcher Resource Open 7.99 Survey Research Glossary Utility Researcher Resource Open 99¢ Grocer Share Secondary Researcher UK Retail Sales Closed Free
Presented @ International conference on Market Research in the Mobile World 2 & 3 Dec 2010, Berlin For more information Please visit: http://www.merlien.org

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There is an app for that a review of smartphone apps for marketing research

  • 1. A review of smartphone apps for marketing research Mark Michelson Consumer Anthropologist Co-Founder MSPA
  • 2. Gazillion apps Few unbiased reviews No real taxonomy
  • 3. Search, reviews, details screenshots Limited to iPhone/iPad Very few apps for other mobile platforms
  • 4. Search by methods Different definitions of “survey”
  • 6. Survey apps ◦ For Researchers Proprietary Open ◦ For Consumers Social/Fun For benefits/pay Qualitative apps Mystery shopping apps ◦ Multi-function apps Panel apps & Research utilities Useful all-purpose apps for researchers
  • 7.
  • 9. App Name Type Target Use Access Cost Daily Digest (NPD) Survey Consumer Journal Closed Free AppRewards Survey Consumer Benefits Open Free iPinion Survey Consumer Benefits Open Free Joe Survey Survey Consumer Benefits Open Free OnePoll Survey Consumer Benefits Open Free QuickSurvey Survey Consumer Benefits Open Free Surv-eye Survey Consumer Benefits Open Free SurveySavvy Survey Consumer Benefits Open Free Thumbspeak Survey Consumer Benefits/Social Open Free 2nd Opinion Survey Consumer Social Open Free Crowdscan Survey Consumer Social Open Free & 99¢ Pissed Consumer Survey Consumer Social Open Free Right Now Survey Consumer Social Open Free Show of Hands Survey Consumer Social Open Free SurveySays Survey Consumer Social Open Free Talee Survey Consumer Social Open Free TwitSurvey Survey Consumer Social Open Free SurveySmart Survey Consumer Benefits Open Free Survey on the Spot Survey Consumer/Researcher Benefits Open Free - 30 day trial Polls Online Survey Consumer/Researcher Utility Open Free & 99¢ SurveyMonster Survey Reseacher Utility Open Free iForm Survey Researcher Utility Closed Free iForm ES Survey Researcher Utility Closed 9.99 Mobilscan Survey Researcher Utility Closed Free SA (Survey Analytics) Survey Researcher Utility Closed Free Touchpoint Survey Researcher Utility Closed Free iQuestionnaire Survey Researcher Utility Open 0.99 iSurvey Survey Researcher Utility Open Pay for Survey Polldaddy Survey Researcher Utility Open Free Sample Size Survey Researcher Utility Open Free Supervision Survey Researcher Utility Open $4.99
  • 10.
  • 11. App Name Type Target Use Access Cost Focus Forums Qualitative Consumer OBB Closed Free dScout Qualitative Consumer Ethnographic Open Free EthOS Consumer Qualitative Consumer Ethnographic Open Free Revelation Qualitative Researcher Ethnographic Closed Free SODA Qualitative Researcher Ethnographic Open Free EthOS Pro Qualitative Researcher Ethnographic Open $11.99 Qualitative Behavioral IBAA Assessment Academic Ethnographic Closed $129.99
  • 12.
  • 13. App Name Type Target Use Access Cost MobiAudit Multi-Function Researcher Utility Closed Free ISCIS Mystery Shop Researcher Benefits Open Free iSecretShop Mystery Shop Researcher Benefits Open Free Job Slinger Mystery Shop Consumer Benefits Open Free QSR Shop /FSR Shop Mystery Shop Researcher Utility Open Free Paid to Shop Mystery Shop (Scam) Consumer Benefits Open 99¢ Medallia Mobile Customer Experience Researcher Client Reporting Closed Free Walker Link Customer Experience Researcher Client Reporting Closed Free
  • 14.
  • 15. App Name Type Target Use Access Cost iC mobile Community Consumer US Only Closed Free OrangePanel Community Consumer Benefits Open Free SIC Community Community Researcher Ethnographic Closed Free Marketing Research on a Shoestring Utility Researcher Resource Open 7.99 Survey Research Glossary Utility Researcher Resource Open 99¢ Grocer Share Secondary Researcher UK Retail Sales Closed Free
  • 16.
  • 17.
  • 18.
  • 19. Presented @ International conference on Market Research in the Mobile World 2 & 3 Dec 2010, Berlin For more information Please visit: http://www.merlien.org