Brand has a huge impact on any business. Building a brand and managing it in the digital mix is an important part of any business. Here are some insights on brand building and management.

1. hello

2. Brand in the Digital Age

3. Before and After Online
My Brief Brand History

4. Print, Design & Engineering?

5. Dot Com Boom & Bust

6. Social & Adwords...
ANDMINE
...and our
brand...

7. Brand Impact &
Managing the
Digital Mix

8. Existing Digital
Brands Natives

9. Trading Post On Demand
Libraries eStores
Retail Extinct eBay
Borders Kindle
Blockbuster App Store

10. On Demand News Media
eStores Big Brands
eBay Evolve Primary
Kindle Industry
App Store & FMCG

11. Head to Head? eg.
Dollar Shave Club
v
Gillette
The David and Goliath Fail?

12. Brand
Awareness
How we look at it as a Digital Agency
Brand
Conversion

13. Natives

14. What has really
Changed?

15. Traditional
Challenges (always)
New Channels,
New Devices =
User Experience

16. 6 UXs

17. Multichannel
Website
Centralised
Information
Expected User Journey

18. Mobile as a Channel
The Next 50%
Advertising POS & Persuasive Technology
people increasingly assign emotional values / relationships with devices.

19. Social / Experiential
eg; Nike EU led by Digital

20. Search
Opportunities Opening / Closing
and Our Website

21. V/SEO
Video & Opportunities
eg. Warehouse Sales

22. Big Data and 'Direct Sales'
Conversions
Elucent ATL / Display to PPC,
FX $1M to $2-3M

23. <Eden Video>

24. What has stayed
the Same?

25. Creative,
Emotive
Connections

26. Combined
Big Effects
on Brand
Convergence & Adoption

27. Transparency & Feedback
Dominos Game Changer
Smart Company
From Campaign to Conversation

28. Personalisation
Websites for You
Your Device
Your Channel
Hello <$Name>

29. 3
First Moment v Zero Moment

30. Growth Hacking
& Lean Canvas
Accelerated Digital Strategy from 6 UXs
One Page Business Plan, POD, Rapid Prototyping

31. Our Pitch
Closed Loop
4 Pillars

32. 4 PILLARS OF
ONLINE SUCCESS.
AND MINE
1. ATTRACT
PRODUCT > SERVICE > BRAND > AWARENESS
MARKETING SEARCH DIRECT SOCIAL
2. ENGAGE
DIGITAL ECOSYSTEM > PLATFORMS > OWNED CHANNELS
EDM
CRM
CMS
PROFILING > COMMUNICATIONS > LIKES > CONSIDERATION
Gender Location Age History Etc...
EMOTIONAL > COST > CONVENIENCE > MIXED
MULTIVARIATE TESTING
3. CONVERT
GOALS > CONVERSION > SALES > LOYALTY > MEMBERS > ADVOCACY
4. AMPLIFY
MEASURE INSIGHTS REFINE GROWTH

33. The Future of Brand
BIG DATA + UXs
meets
EMOTIVE CREATIVE
Convergence

34. Summary

35. Existing v Digital Natives
Brand Awareness v Conversion
6 UXs
Convergence
Future...?

36. Thank
You

37. Q&A
@andmine