Ux Presentation 5 4 07

The Travails of a UX Associate Please Get Comfortable…

… the digital future is that way! Welcome New Associate!

[object Object],[object Object],[object Object],[object Object],[object Object],What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap

First Readings for the plane 2000 2002 2003 2000 for reference For The Plane For Reference publication date

Facts of Life 1. we don’t read, we scan 2. we don’t make optimal choices, we satisfice 3. we don’t figure out how things work, we muddle through high-level visual design considerations ,[object Object],[object Object],What I Learned: My Take: ,[object Object],[object Object],First Readings for the plane for reference

high-level concepts about process of web production ,[object Object],[object Object],What I Learned: My Take: ,[object Object],strategy scope structure skeleton surface First Readings The Five Planes for the plane for reference

Time lost due to a design-related problem granular usability guidelines ,[object Object],[object Object],What I Learned: My Take: Cost per employee $50/hr/employee Number of employees with problem TOTAL COST 5,000 10 secs/occurrence 6,000secs (1.67hrs)/year $416,667/year ROI Considerations ,[object Object],First Readings for the plane for reference Time lost over course of a year per employee (10secs/occurance x 3 occurrences/day x 200 days/year)

Granular, library science-driven overview of web structure and organization ,[object Object],What I Learned: My Take: ,[object Object],[object Object],You Must Sell “ you’re providing something that’s abstract, intangible and new” ,[object Object],[object Object],[object Object],[object Object],First Readings for the plane for reference

high-level design considerations granular, library science-driven overview of web structure and organization high-level concepts about process of web production granular usability guidelines First Readings: Roundup Themes: ,[object Object],[object Object],[object Object],2000 2002 2003 2000 For The Plane For Reference publication date

[object Object],The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets)

??? How I Look At Design: working parts visible working parts hidden we are “explanatory creatures” Conceptual Models design as communication

Conceptual Models what you see what you think How I Look At Design: design as communication

Conceptual Models how it really works How I Look At Design: what you see design as communication

What would the user think? what you see what you think how it really works How I Look At Design: How I Look At Design: design as communication

The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets) ,[object Object]

We are bad machines… people vague disorganized distractible emotional illogical machines precise orderly undistractible unemotional logical ,[object Object],[object Object],[object Object],Machine-Centered View How I Look At Technology: bad machines

Human-Centered View ,[object Object],System-Centered Design – How people and machines work together … but we’re not machines How I Look At Technology: bad machines people creative compliant attentive to change resourceful decisions are flexible machines dumb rigid insensitive to change unimaginative decisions are consistent

[object Object],[object Object],[object Object],[object Object],[object Object],Roadmap Unexpected Challenges

[object Object],[object Object],[object Object],[object Object],[object Object],Roadmap If you want a UXA to grow…

Thank You. Questions for y’all… What is User Experience to you? What aspects of User Experience interest you/get you excited? How did you learn to do what you do? Have you read any other books that did a good job of answering my two questions?

Ux Presentation 5 4 07

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