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The Best Customer Experience ExecuNet 20 November 2008 Making and Keeping the Right Promises © 2008 storyminers, inc. All rights reserved. The storyminers name, product/service names, and the conversation balloon are registered trademarks or service marks of storyminers, inc.
Story miners Believes … ,[object Object]
Story miners Believes … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Here Are Some Of The Best In The World ,[object Object],[object Object],[object Object],[object Object]
Made waiting an experience. Integrated shopping.
Nothing to buy. Triple facility use.
The factory is in the store. A supply chain miracle.
What Makes These Brands Great? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
What’s the Right Way to Get There? Conceptually
Design From The Story Back
See From Their Perspective
Never Steal the Discovery Experience
Remember That Story And Experience Are Two Sides Of The Same Coin
Be Different and Better !
Checking In
How To Build The Best Experience For Job Seekers For Employers Tactically
Find Your Story
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How To Find Your Story
1.  Find The Sweet Spot Focus here
2.  Get Clear On Intent
3. Know What You Will— And Won’t— Do
4.  Focus On Unmet Needs
5. Model How You Fit In
6.  Storyboard Your Future   Employer’s Experience Images courtesy of www.frameworks-la.com
Be Your Story
How To BE Your Story ,[object Object],[object Object],[object Object],[object Object]
Checking In
Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A Contact Me Mike Wittenstein Speaker. Facilitator. Consultant. The Customer Experience Authority. www.storyminers.com   mike@storyminers.com  www.mikewittenstein.com   [email_address] +1  770.425.9830 +1  866.770.9830
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20 November 2008
Pick One
Behind The Scenes ,[object Object]

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