The document discusses conducting a SWOT analysis. It begins by asking participants to think about their personal goal and what is helping or hindering them from achieving that goal. It then provides directions for discussing factors in pairs. The document goes on to explain what a SWOT analysis is, the four components of a SWOT (Strengths, Weaknesses, Opportunities, Threats), and provides examples of internal and external factors. It assigns participants a task to practice identifying internal and external factors.

1. What is your personal goal?
What is helping or hindering
you from achieving that goal?
1 minute: Think about it
2 minutes: Discuss with the
person next to you

2. Develop Discussion
O Which factors are in your control?
O Which factors are our of your control?

3. SWOT
ANALYSIS

4. Learning Objectives
O ALL (C) : Will know the purpose of a SWOT
Analysis and remember how to assign internal and
external factors correctly
O MOST (B) : Will understand how the SWOT analysis
benefits a business and will determine potential
risks and rewards
O SOME (A) : Will analyse a business using a SWOT
and determine strategic objectives

5. SWOT ANALYSIS
What is it?
O A planning tool
O Assesses for potential risks and rewards
O Considers effectiveness/ success in relation
to the business environment
O Evaluate and adjust strategies
O Helps a company to operate in a
competitive environment.

6. SWOT ANALYSIS
What does it SWOT actually mean?
S
W
O
T
Strengths
Weaknesses
Opportunities
Threats

7. Strengths
(Internal)
What the
business is
good at that
may help
You have control
over INTERNAL
factors
SWOT ANALYSIS
Weaknesses
(Internal)
What the
business is
bad at that
may harm

8. SWOT ANALYSIS
Opportunities
Threats
(External)
(External)
Factors
outside the
business that
may help
Factors
outside the
business that
may harm
You have NO control
over EXTERNAL

9. TASK: Discuss in Pairs
Can you work out where you would put the following
factors on the SWOT analysis: 4 minutes GO!
1. Competitor has gone
bankrupt
2. Experienced workforce
3. High production costs
4. New competitor
5. Growth in demand for
your product
6. Poor location
7. Increased income tax
8. Loyal customers
How many did you get right?

10. Task One: 10 Minutes
Using what we have just discussed–
Complete Task Sheet 1
EXTENSION TASK:
O Using Question 5:
O Suggest the risks OR rewards for each factor
EG: Poor staff training: risk- poor customer service
may result in decline in sales and therefore profit

11. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

12. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

13. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

14. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

15. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

16. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

17. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

18. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

19. TASK : Complete Sheet One
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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

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EXTENSION TASK: Using Question 5: Suggest the risks or rewards
for each factorEG: Poor staff training: risk- poor customer service
Classroom Timer
mayto Clock Home
Back result in decline in sales and therefore profit

21. SWITCH SHEETS
Answers
Q1: B
Q2: C
Q3: A
Q4: D
O Q5:
A) S
B) O
C) W
D) T
E) O/T
F) T
G) S
H) W
I) S
J) T
K) S
L) T

22. SWOT: Why do it?
O To help the business set objectives
O To identify the strategies that will help
achieve these objectives
O To observe positive and negative factors
inside and outside the firm that affect the
success.
O To predict the change in trends and help
in the decision-making process of the
organisation.

23. Task Two: 10 Minutes
O Think back to the beginning of the lesson
O Your personal goal
O Using ‘Task Sheet 2’
O Conduct a SWOT analysis based on this goal
Example Goals:
O Achieve IB Diploma
O Go to University
O Become a Ballet dancer

24. TASK : Complete Sheet Two
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25. TASK : Complete Sheet Two
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26. TASK : Complete Sheet Two
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27. TASK : Complete Sheet Two
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28. TASK : Complete Sheet Two
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29. TASK : Complete Sheet Two
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30. TASK : Complete Sheet Two
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31. TASK : Complete Sheet Two
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32. TASK : Complete Sheet Two
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33. TASK : Complete Sheet Two
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34. Your Goal: SWOT Analysis
O What did you discover?
O Is achieving this goal effected more by
internal or external factors?
O Internal factors: you have control of, what
can you do increase your chances of
achieving your aim?
O External factors: you have no control
of, but, what can you do to benefit from
the external positives? What can you do
to limit the impact of external negatives?

35. DEVELOPMENT
Using your SWOT analysis highlight risks/ rewards for
as many factors as you can:
EG:
Goal : To buy a new bike by July
O Strength: I am hard working
Reward: I can earn more tips towards my bike
O Weakness: I spend too much on junk food
Risk: This will reduce how much I can save
O Opportunity: Minimum wage is rising
Reward: I can save more money
O Threat: The coffee shop I work in isn’t doing well and
may reduce my hours
Risk: I will have less money coming in

36. FURTHER DEVELOPMENT
Using your SWOT, risks and rewards, try and set 3
objectives to help you achieve your goal:
EGWeakness: I spend too much on junk food
Risk: This will reduce how much I can save
OBJECTIVE: Spend no money of sweets etc in the
week. Only £5 at the weekend on sweets/ snacks.

37. Application to business

38. Learning Objectives
O ALL (C) : Will know the purpose
Demonstrate by:
Labelling the McDonalds
SWOT and assigning the
factors correctly
O MOST (B) : Will understand how
Demonstrate by:
As above- including
completing the risks and
rewards
O SOME (A) : will analyse a business
Demonstrate by:
As above including
completing the objectives
of a SWOT Analysis and remember
how to assign internal and
external factors correctly
the SWOT analysis benefits a
business and will determine
potential risks and rewards
using a SWOT and determine
strategic objectives