2. Interests and hobbies
0
2
4
6
8
10
12
14
16
18
20
sport fashion music skating crafts films gaming exercise literature
Results
Interests
58 people were asked about their hobbies and interests a range of interests have been chosen however the most
popular are sport (18), fashion (9), music (13) and gaming (6), these results were expected as they are typical hobbies
for teens. The magazine cant include all of these options but the top 4-5 choices could make up the main content of the
magazine.
3. Content
0
1
2
3
4
5
6
7
8
9
news games sport comic fashion music films
Results
Content
The candidates were also asked what they would like to see in the magazine, this is similar to the previous question
however it is more evidence of what is going to be most successful in the magazine. Again the most popular choices were
sport (5), music (8) and fashion (5).
4. Colours
0
2
4
6
8
10
12
14
16
pink blue orange green white red yellow black
Results
Colours
Series 1
People were asked their favourite colours, a range of results were given however there was a clear
trend, blue (15), black (11) and white (8) were the most common choices whereas orange and yellow
were a lot less popular. The subjects were also asked whether they would prefer a bright or darker
colours scheme, 5 said bright whereas 14 said dark. This backs up the chart results as black and blue are
darker colours, therefore the magazine style will be darker, colder colours.
5. price
0
5
10
15
20
25
30
<£1 £1 £1.50 £2.00 >£2.00
Series 1
When asked how much they would be willing to pay for a college magazine, the majority of the students said no
more than a pound, this shows that the magazine cant be too expensive or there are going to be less people willing
to buy it.
6. Age
27
22
6
16 17 18
Since all of the people asked were students they were all around the same age, however most of them were
sixteen (27) suggesting that the magazine needs to be targeted to younger students who are wanting to read the
college magazine.
7. Gender
Sales
male female
There is almost an even amount of male and female, which shows that the magazine doesn’t need to be targeted
to a specific audience, but to include content that both genders will enjoy reading.
8. How often do you read magazines?
0
5
10
15
20
25
never once per month once per week twice per week
The students were asked if they read magazines and if so how often, just as many people said they don’t read
magazines as those who read it monthly. This shows that the magazine needs to be published monthly, to keep
readers interested, but also to make the magazine very appealing by making sure all of the content is interesting but
more importantly that the cover is exciting and eye catching so that students are attracted to it and more will read it.
9. Freebies
Sales
yes no
There is a clear positive correlation to people wanting freebies, therefore to persuade readers to buy the magazine
freebies, competitions and offers should be included, all of these things will be important factors fro students, however
only a couple should be included in each issue so that people are also buying it for the content
10. Theme
0
5
10
15
20
25
30
modern and classy bright and bold informal cartoon retro
Series 1
Series 1
This shows that people are going to be more likely to buy the magazine if it is more simple and modern,
instead of lots of bright bold colours that look complicated and childish. There is a link between these
results and the favourite colours, since a lot of people there wanted classy and more formal colours rather
than bright and informal such as yellow or pink.
11. Would you and if so how often read a
college magazine?
0
2
4
6
8
10
12
weekly monthly termly
17
13
yes no
Even though more people said the would read the magazine, it is only 4 more, this further shows
that the cover need to be very striking to appeal to a reader. The majority of people who said they
would read it said they would read it monthly(10), this links to people saying they read magazines
monthly, reinforcing the point that a monthly publication if the best option.
