WASAC presentation June 2010: Social Networking and Media for Education, Outreach and Community Building
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WASAC presentation June 2010: Social Networking and Media for Education, Outreach and Community Building
- 1. SOCIAL NETWORKING AND MEDIA FOR EDUCATION, OUTREACH AND COMMUNITY BUILDING Greg Johll Director, Cooperative Extension Technology Services Molly Immendorf Instructional Technology Specialist
- 14. Cloud computing
- 19. Questions?
- 24. Questions?
Notes de l'éditeur
- In a nutshell, it’s people getting together because they share a common bond in some way, shape or form and we’ve been doing it since birth. It’s just that some of the tools we use have gotten better.
- In a nutshell, it’s grassroots marketing primarily using the Internet
- Also called the Social Web or Social Internet
- Examples of many Web 2.0 tools currently available Some of these services are available as supported tools, but most are what’s known as 3 rd Party Applications otherwise known as services available on the cloud.
- 3 rd party applications hosted on the web – convenient, low cost or free
- From Horizon Report 2009: cloud- based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions.
- Instant feedback Tell your story to interested audiences Advantages of Social Media People can find us easier and follow us Two-way communication Not relying on traditional media Relationships and conversation Builds brand identity Builds credibility Creativity and re-mix culture Embrace your passion and identity Community, sharing, and connecting Increase transparency in our organization.
- Criticisms of Social Media Takes a lot of time! Current lack of good filters creates problems finding the best content. Writers have problems delivering content consistently. Anonymity can engender polarization and hate. Information overload and social networking overload. Lose control of message is not only from the top down – can also be a positive thing! As society and technology moves forward we stand at a watershed moment and history, so it is vitally necessary to stop and think about our societal trajectory. Thoughts? Did I miss an advantage or disadvantage?
- Show handout – refer to it