1. Fashion Star Season 2
Screenshot Deck
March 12, 2013
© 2012 Ignited, LLC. Proprietary and confidential.

2. Fashion Star
Lead-In – 3.2 – 3.7
Sites Included
 Daily Candy
 Lucky Magazine
 UsMag
 NYMag
 PopSugar
 TubeMogul
 Zap2It
 Amazon
 Vdopia
© 2012 Ignited, LLC. Proprietary and confidential. 2

3. Daily Candy Custom Pinterest Fashion Board Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 3

4. Daily Candy Custom Dedicated Video Email
© 2012 Ignited, LLC. Proprietary and confidential. 4

5. Daily Candy AV Editorial Email Roadblock 300x250 728x90
© 2012 Ignited, LLC. Proprietary and confidential. 5

6. Lucky Mag Dream Wardrobe Edit Series Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 6

7. Lucky Mag Dream Wardrobe Edit Series Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 7

8. Lucky Mag Added Value Conde Nast Collection 300x250
© 2012 Ignited, LLC. Proprietary and confidential. 8

9. Lucky Mag Mobile and Tablet Onsite Rotation 300x250
© 2012 Ignited, LLC. Proprietary and confidential. 9

10. Lucky Mag Mobile and Tablet Onsite Rotation 300x250
© 2012 Ignited, LLC. Proprietary and confidential. 10

11. UsMag Custom Style A-to-Z Channel Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 11

12. UsMag Style A-to-Z Sponsorship Cobranded Media
© 2012 Ignited, LLC. Proprietary and confidential. 12

13. UsMag Style A-to-Z “Who Wore it Best?” Gallery Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 13

14. UsMag ”All American Celeb Style Icons” and “Who Wore It Best” Facebook Fan
Page Posts & Promo Tweets
© 2012 Ignited, LLC. Proprietary and confidential. 14

15. NY Mag ROS Added Value Media
© 2012 Ignited, LLC. Proprietary and confidential. 15

16. NY Mag The Cut Runway/ Lookbook Slideshow Interstitials
© 2012 Ignited, LLC. Proprietary and confidential. 16

17. NY Mag The Cut “On The Runway” iPad App Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 17

18. NY Mag The Cut “On The Runway” Tablet Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 18

19. PopSugar Added Value RON Media
© 2012 Ignited, LLC. Proprietary and confidential. 19

20. PopSugar Celebrity Fashion Content Targeting Media Package
© 2012 Ignited, LLC. Proprietary and confidential. 20

21. PopSugar ShopStyle and PopSugar iPhone & iPad App Sponsorship
© 2012 Ignited, LLC. Proprietary and confidential. 21

22. PopSugar Added Value PopSugar Sponsored Tweets
© 2012 Ignited, LLC. Proprietary and confidential. 22

23. TubeMogul Pre-Roll Targeted to Custom Fashion Star Site List (Lead-In)
© 2012 Ignited, LLC. Proprietary and confidential. 23

24. TubeMogul Mobile Preroll Targeted to Custom Fashion Star App List
© 2012 Ignited, LLC. Proprietary and confidential. 24

25. TubeMogul Added Value Retargeted Pre-Roll
© 2012 Ignited, LLC. Proprietary and confidential. 25

26. TubeMogul Added Value Connected TV
© 2012 Ignited, LLC. Proprietary and confidential. 26

27. Zap2It Added Value Homepage/TV/Celeb Main Page Billboard
© 2012 Ignited, LLC. Proprietary and confidential. 27

28. Amazon Thank You Page Half Page Ad Targeting F18-44
© 2012 Ignited, LLC. Proprietary and confidential. 28

29. Vdopia Lead In Retargeting Max.VDO with Talk2Me End Card
© 2012 Ignited, LLC. Proprietary and confidential. 29

30. 3.8
© 2012 Ignited, LLC. Proprietary and confidential.

31. Fashion Star
Tune – In 3.8
 Adapt.Ly
 Lucky
 UsMag
 NYMag
 PopSugar
 TubeMogul
 Zap2It
 Vdopia
 Wonderwall
 Twitter
 Pandora
© 2012 Ignited, LLC. Proprietary and confidential. 31

32. Adapt.Ly Evergreen Facebook Post to Fashion Star Fans
© 2012 Ignited, LLC. Proprietary and confidential. 32

33. Adapt.Ly Facebook Page Post to Non-Fans F18-49
© 2012 Ignited, LLC. Proprietary and confidential. 33

34. Lucky Mag Added Value Social Media Posts
© 2012 Ignited, LLC. Proprietary and confidential. 34

35. UsMag Homepage Takeover with Pushdown and Watercooler Poll Integration
© 2012 Ignited, LLC. Proprietary and confidential. 35

36. UsMag Sponsored Video Article Page Post
© 2012 Ignited, LLC. Proprietary and confidential. 36

37. UsMag Us Weekly Newsletter Added Value
© 2012 Ignited, LLC. Proprietary and confidential. 37

38. NY Mag Homepage Takeover with Pencil Pushdown
© 2012 Ignited, LLC. Proprietary and confidential. 38

39. NY Mag The Cut Homepage Takeover with Skin
© 2012 Ignited, LLC. Proprietary and confidential. 39

40. NY Mag Vulture Homepage Takeover with Skin
© 2012 Ignited, LLC. Proprietary and confidential. 40

41. PopSugar Homepage Roadblock with Skin & Overlay
© 2012 Ignited, LLC. Proprietary and confidential. 41

42. TubeMogul Pre-Roll Targeted to Custom Fashion Star Site List (Tune-In)
© 2012 Ignited, LLC. Proprietary and confidential. 42

43. Tube Mogul Mobile Pre-Roll Target to Custom Fashion Star App List
(Tune In)
© 2012 Ignited, LLC. Proprietary and confidential. 43

44. Zap2It TV Listings Roadblock with Wrapper and Overlay
© 2012 Ignited, LLC. Proprietary and confidential. 44

45. Zap2It Sitewide Roadblock with Wrapper (Makegood)
© 2012 Ignited, LLC. Proprietary and confidential. 45

46. Vdopia HP and ROS Tune In RM Interstitial Roadblock
© 2012 Ignited, LLC. Proprietary and confidential. 46

47. Vdopia HP & ROS iPad RM Floating Takeover
© 2012 Ignited, LLC. Proprietary and confidential. 47

48. Wonderwall Homepage & Sitewide Pushdown
© 2012 Ignited, LLC. Proprietary and confidential. 48

49. Twitter Promoted Tweets in Timelines Targeted to Fans of Project Runway,
Launch My Line, and Rachel Zoe Project
© 2012 Ignited, LLC. Proprietary and confidential. 49

50. Pandora Mobile Welcome Interstitial Targeted to A18-49
© 2012 Ignited, LLC. Proprietary and confidential. 50

51. Pandora Mobile Autoplay :30 Video with Companion Banner Targeted to F18-49
© 2012 Ignited, LLC. Proprietary and confidential. 51