2. contens
Introduction of distribution channel
Faktor of distribution channel
Fungtion of the distribution channel
Postmodern distribution channel
Formal
traditional
modern
special
institutions
gross root
virtual
Informal
employee
community
Sumarry
references
3. WHAT IS DISTRIBUTION CHANNEL ?
According to Kotler (1991: 279) distribution channel is a group company or
individual who has ownership of the products or rights of ownership to help
move the product or service when it is moved from producer to consumer.
4. factor of distribution channels
Producer
Product
intermediaries
Management sytem
Philip kotler “ manajemen pemasaran “ 2002
5. Function of Distribution Channel
Information
Promotion
Ordering
Payment
Title.
Physical Possesion,
Financing
Risk Taking
Philip kotler “ manajemen pemasaran “ 2002
6. Postmodern distribution channel
manner of distributing goods in a way, came to the
consumer, no longer wait for customers to come.
time, distance and place are no longer a constraint
9. Modern channel
Place of delivery / distribution of goods through modern
stores, retail management in which there is good and
that in this system is implemented
self-service ( swalayan )
12. Gross root
Grass Root is called Channel undercurrent
(Lower Middle Class) to serve and, reaching down to the
middle class
13. Virtual channel
distribution of goods and information through the
Internet, ease of reaching consumers in the
introduction of products to ordering,
“time and place are no longer limiting”
15. Employee channel
this employee program, in a packaged form of
marketing, by providing a payment system, which
facilitates its employees, even in an attractive gift given
as a bonus (special employee / member)
16. Comunity channel
evidence of consumer loyalty can be seen from the
community of its products, a fanatical community, is a
real market share,, distribution of goods is very easy to
go, Because they will come up to producers to
purchase these products
17. sumarry
Postmodern distribution channel, is a distribution
channel that emphasizes community. This community
is formed at the initiative of each person an equal, so
that the horizontal
with postmodern distribution channel, the distribution
of goods becomes shorter, and easier
18. reference
David sukardi kodrat
“ manajemen distribusi, old and postmo distribution channel “ 2009
Philip kotler “ manajemen pemasaran “ 2002