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Marketing Virtual Reference

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M.J. D'Elia
M.J. D'Elia

Here's a short presentation I did for OCULA on marketing in libraries. After the presentation, I participated in a panel discussion.

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Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005
University of Guelph Virtual Reference Launch Campaign 2003
Promoting a new service is always sexier than advertising an existing one.
Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.
M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph

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Marketing Virtual Reference

  • 1. Successful Strategies for Marketing Virtual Reference M.J. D’Elia University of Guelph OCULA Workshop November 4, 2005
  • 2.
  • 3. University of Guelph Virtual Reference Launch Campaign 2003
  • 4. Promoting a new service is always sexier than advertising an existing one.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Promoting a new service is always sexier than advertising an existing one. On any given day our existing services are brand new to many patrons.
  • 14. M.J. D’Elia mdelia@uoguelph.ca Academic Liaison Librarian Engineering, Economics, Marketing University of Guelph