Business Communication Skills Class

1. BUSINESS REPORT
By: Prof.Mardelyn L. Dumayas
Graphics and Visuals
Types of Business Report
Press/News Release

2. Points to Remember!
• Business report is a description of business events and financial
activities that carries a written presentation in which one analyzes a real
situation or a case study of business and applies necessary speculations
and/or theories to produce a range of suggestions and/or
recommendations in order to improve the situation.
• It is different from other general report as it is written in a more or less
formal way to meet a specific need or requirement. One should examine
and present the collected data objectively, disregarding any personal
feelings or expressions of recollected emotions.
• Business reports never contain any single correct answer by several
solutions to the problems and suggestions for the interest of an
organization.
By: MLD

3. Points to Remember!
The main purpose of writing business reports is to help one to:
• Examine available and possible solutions to a problem, event, or issue.
• Apply commercial and organizational theory to a practical situation.
• Show one’s analytical and evaluation skills in identifying and weighing-up
possible problems existing in business and their solutions.
• Arrive at conclusions about a problem or issue.
• Recommend to take necessary action in the future.
• Demonstrate clear, concise, and precise communication skills.
By: MLD

4. Using
graphics and
visuals to
communicate
in a
Business
Report
By: MLD

5. Points to Remember!
Four (4) main categories of visuals we use in our professional documents:
Tables
Graphs
Charts
Illustrations
By: MLD

6. Table
By: MLD
• The purpose for using a table
is to show comparisons in
statistics and other
information.
• Tables are organized into rows
and columns, separating the
provided information.
• Try to use a table whenever
the information being
presented is too complex for
someone reading it to
remember.

7. Graph
By: MLD
•Graphs are used to show
changes and trends for one
or more variables.
The two types of graphs commonly used:
Line Graph
Bar Graph

8. By: MLD
Shows change over time or some
other fixed, independent variable,
on an ‘xy’ axis grid.
Line Graph

9. By: MLD
Also shows change on an ‘xy’ axis grid, but
uses bars to represent data, rather than
lines. One reason to use a bar over a line
graph is when there are multiple
independent variables being compared.
Bar
Graph

10. Chart
By: MLD
Charts are used to show cause-
and-effect and demonstrate
relationships between parts of
a whole variable.
There are four different types of charts:
Flow charts
Organizational charts
Gantt charts
Circle charts/Pie charts

11. By: MLD
A type of diagram that
represents an algorithm,
workflow or process,
showing the steps as
boxes of various kinds,
and their order by
connecting them with
arrows.
Flowchart

12. By: MLD
It is often called organization
chart, org chart, organigram(me),
or organogram.
It is a diagram that shows
the structure of an organization
and the relationships and relative
ranks of its parts and
positions/jobs.
Organizational Chart

13. By: MLD
It is a horizontal bar chart
developed as a production control
tool in 1917 by Henry L. Gantt,
an American engineer and social
scientist.
Frequently used in project
management, it provides a
graphical illustration of a
schedule that helps to plan,
coordinate, and track specific
tasks in a project.
Gantt Chart

14. By: MLD
It is generally used to show
percentage or proportional data
and usually the percentage
represented by each category is
provided next to the
corresponding slice of pie.
Pie charts are good for displaying
data for around 6 categories or
fewer.
Circle/Pie Chart

15. Illustrations
By: MLD
•Illustrations can be
photographs, drawings or
diagrams, and can be a very
effective form of visual
communication. Our society
thrives partly on symbols, or
icons, which are a form of
illustration without using a
single word to explain.
Examples include: no smoking signs
handicap signs
warnings signs

16. Types of BUSINESS REPORT
By: MLD
• External Report
• Horizontal Report
• Vertical Report
• Radial Report
• Technical Report
• Nontechnical Report
• Informational Report
• Research Report
• Narrative Report
• Statistical Report
• Periodic Report
• Progress Report
• Special Report
• Interpretative Report
• Information Report
• Analytical Report
• Internal Report
Initial Report
Status Report
Terminal Report
• FORMAL Report
• INFORMAL Report

17. Press / News Release
By: MLD

18. Why? Effective
Where? Elements
How? Format
What? Press / News Release
By: MLD

19. Sources/References:
• Using Graphics and Visuals to Communicate in a Business Report
http://hubpages.com/business/businessreportgraphics
• How to Write the Perfect Press/News Release
https://www.youtube.com/watch?v=9c8bJzUZ6c8
• Guide to Managing Media and Public Relations in the Linux Community
http://www.tldp.org/LDP/Linux-Media-Guide/html/writing_releases.html
• Creating Visuals: Business Communication Quick Reference Guide
https://www.youtube.com/watch?v=vyWWfNRNemg
By: MLD

20. -END-
By: MLD