Some companies are associated with larger-than-life founders or CEOs. Take, for example, Apple Computers and Steve Jobs or Virgin and Richard Branson. To what extent do these individuals so dominate the companies they have created that when they pass from the scene, the future of these companies may be uncertain? Solution Some companies are associated with larger-than-life founders or CEOs. Take, for example, Apple Computers and Steve Jobs or Virgin and Richard Branson. To what extent do these individuals so dominate the companies they have created that when they pass from the scene, the future of these companies may be uncertain? While the CEO is a very important person, enduring business performance is really driven at much deeper levels: a focus on leadership strategy . Long term business performance comes from leadership culture and careful and continuous development of leadership at all levels. It .