Python Notes for mca i year students osmania university.docx
product mix chart
1. PRODUCT Good, idea, method, information, object, service, etc., that is the end result of a process and serves as a need or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase. 10/12/2010 1 Marketing by akash
2. Methods of product differentiation Form Differentiation The size, shape, or physical structure of a product Features differentiation Calculate customer value and company cost Avoid feature fatigue Trim levels (variants) Customization Mass customization 10/12/2010 2 Marketing by akash
4. Product mix Definition Range of associated products which yield larger sales revenue when marketed together than if they are marketed individually or in isolation of others. 10/12/2010 4 Marketing by akash
6. Product mix A company’s product mix has certain Width (How many different product lines) Length (Total number of items in the mix) Depth (How many variants are offered of each product in the line) Consistency (How closely related product lines are) 10/12/2010 6 Marketing by akash
8. Product line analysis BCG Matrix can tell you what to do with different products Even advance tools can be utilized for that Product Mapping (similar to perceptual mapping) 10/12/2010 8 Marketing by akash
9. Product Line length Company objectives influence product line length Up selling (Maruti 800 to Maruti Alto) Cross selling (HP printers and computers both) 10/12/2010 9 Marketing by akash
10. Line stretching It can be Down market stretch (lower priced versions to be introduced) Up market stretch (High price versions to be introduced) Two way stretch (High and low price versions both) 10/12/2010 10 Marketing by akash
