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Kurogo Higher Ed Mobile Conference 2017: Creating Engaging Mobile Experiences
- 1. KUROGO HIGHER ED MOBILE CONFERENCE 2017 #KUROGO2017 Creating Engaging Mobile Experiences Eric Kim Co-Founder and VP of User Experience Modo Labs @huafi
- 2. KUROGO HIGHER ED MOBILE CONFERENCE 2017 2 #KUROGO2017 Mobile engagement
- 3. KUROGO HIGHER ED MOBILE CONFERENCE 2017 3 #KUROGO2017 What is “engagement?”What is “engagement?”
- 4. KUROGO HIGHER ED MOBILE CONFERENCE 2017 4 #KUROGO2017 Photo: Sergio Vassio https://www.flickr.com/photos/expose_switch/4695363456
- 5. KUROGO HIGHER ED MOBILE CONFERENCE 2017 5 #KUROGO2017 Photo: Wikipedia
- 6. KUROGO HIGHER ED MOBILE CONFERENCE 2017 6 #KUROGO2017
- 7. KUROGO HIGHER ED MOBILE CONFERENCE 2017 7 #KUROGO2017
- 8. KUROGO HIGHER ED MOBILE CONFERENCE 2017 8 #KUROGO2017
- 9. KUROGO HIGHER ED MOBILE CONFERENCE 2017 9 #KUROGO2017 “Mobile app engagement can be defined as... the interaction between the mobile applications and user for a long time.” – “Best Strategies for Mobile App Engagement”
- 10. KUROGO HIGHER ED MOBILE CONFERENCE 2017 10 #KUROGO2017 “Engagement describes how active users are on the application…highly engaged users [are] those that have 10+ sessions per month.” – Localytics Index Highlights
- 11. KUROGO HIGHER ED MOBILE CONFERENCE 2017 11 #KUROGO2017
- 12. KUROGO HIGHER ED MOBILE CONFERENCE 2017 12 #KUROGO2017 Photo: Andri Koolme flickr.com/photos/andrikoolme/25380114444
- 13. KUROGO HIGHER ED MOBILE CONFERENCE 2017 13 #KUROGO2017
- 14. KUROGO HIGHER ED MOBILE CONFERENCE 2017 14 #KUROGO2017 Not just engagement with mobile. Campus engagement via mobile.
- 15. KUROGO HIGHER ED MOBILE CONFERENCE 2017 15 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 16. KUROGO HIGHER ED MOBILE CONFERENCE 2017 16 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 17. KUROGO HIGHER ED MOBILE CONFERENCE 2017 17 #KUROGO2017 1. Efficient utility • Reduce frictions that interfere with daily life • Provide useful, glanceable, and actionable information at the point of need • Support short, bursty interactions – mobile “micro moments”
- 18. KUROGO HIGHER ED MOBILE CONFERENCE 2017 18 #KUROGO2017 1. Efficient utility • Reduce frictions that interfere with daily life • Provide useful, glanceable, and actionable information at the point of need • Support short, bursty interactions – mobile “micro moments”
- 19. KUROGO HIGHER ED MOBILE CONFERENCE 2017 19 #KUROGO2017 1. Efficient utility • Reduce frictions that interfere with daily life • Provide useful, glanceable, and actionable information at the point of need • Support short, bursty interactions – mobile “micro moments”
- 20. KUROGO HIGHER ED MOBILE CONFERENCE 2017 20 #KUROGO2017 1. Efficient utility More effective information architecture
- 21. KUROGO HIGHER ED MOBILE CONFERENCE 2017 21 #KUROGO2017 1. Efficient utility More effective information architecture
- 22. KUROGO HIGHER ED MOBILE CONFERENCE 2017 22 #KUROGO2017 1. Efficient utility More effective information architecture
- 23. KUROGO HIGHER ED MOBILE CONFERENCE 2017 23 #KUROGO2017 1. Efficient utility More effective information architecture
- 24. KUROGO HIGHER ED MOBILE CONFERENCE 2017 24 #KUROGO2017 1. Efficient utility More usably interesting navigation screens
- 25. KUROGO HIGHER ED MOBILE CONFERENCE 2017 25 #KUROGO2017 1. Efficient utility More usably interesting navigation screens
- 26. KUROGO HIGHER ED MOBILE CONFERENCE 2017 26 #KUROGO2017 1. Efficient utility More usably interesting navigation screens
- 27. KUROGO HIGHER ED MOBILE CONFERENCE 2017 27 #KUROGO2017 1. Efficient utility More usably interesting navigation screens
- 28. KUROGO HIGHER ED MOBILE CONFERENCE 2017 28 #KUROGO2017 1. Efficient utility More usably interesting navigation screens
- 29. KUROGO HIGHER ED MOBILE CONFERENCE 2017 29 #KUROGO2017 1. Efficient utility More usably interesting navigation screens
- 30. KUROGO HIGHER ED MOBILE CONFERENCE 2017 30 #KUROGO2017
- 31. KUROGO HIGHER ED MOBILE CONFERENCE 2017 31 #KUROGO2017
- 32. KUROGO HIGHER ED MOBILE CONFERENCE 2017 32 #KUROGO2017 1. Efficient utility Better integration
- 33. KUROGO HIGHER ED MOBILE CONFERENCE 2017 33 #KUROGO2017 1. Efficient utility Personalization
- 34. KUROGO HIGHER ED MOBILE CONFERENCE 2017 34 #KUROGO2017 1. Efficient utility App-wide search
- 35. KUROGO HIGHER ED MOBILE CONFERENCE 2017 35 #KUROGO2017 1. Efficient utility • More effective information architecture • More usably interesting navigation screens • Better integration • Personalization • App-wide search More quickly give the user what she already knows she wants
- 36. KUROGO HIGHER ED MOBILE CONFERENCE 2017 36 #KUROGO2017 1. Efficient utility • More effective information architecture • More usably interesting navigation screens • Better integration • Personalization • App-wide search More quickly give the user what she already knows she wants
- 37. KUROGO HIGHER ED MOBILE CONFERENCE 2017 37 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 38. KUROGO HIGHER ED MOBILE CONFERENCE 2017 38 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 39. KUROGO HIGHER ED MOBILE CONFERENCE 2017 39 #KUROGO2017 2. Enhanced visibility Hero section with call to action
- 40. KUROGO HIGHER ED MOBILE CONFERENCE 2017 40 #KUROGO2017 2. Enhanced visibility Hero section with call to action
- 41. KUROGO HIGHER ED MOBILE CONFERENCE 2017 41 #KUROGO2017 2. Enhanced visibility Informational message on an application screen
- 42. KUROGO HIGHER ED MOBILE CONFERENCE 2017 42 #KUROGO2017 2. Enhanced visibility In-app banners
- 43. KUROGO HIGHER ED MOBILE CONFERENCE 2017 43 #KUROGO2017 2. Enhanced visibility In-app banners
- 44. KUROGO HIGHER ED MOBILE CONFERENCE 2017 44 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 45. KUROGO HIGHER ED MOBILE CONFERENCE 2017 45 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 46. KUROGO HIGHER ED MOBILE CONFERENCE 2017 46 #KUROGO2017 3. Useful interruption • Need to know
- 47. KUROGO HIGHER ED MOBILE CONFERENCE 2017 47 #KUROGO2017 3. Useful interruption • Need to know • Asked to know
- 48. KUROGO HIGHER ED MOBILE CONFERENCE 2017 48 #KUROGO2017 3. Useful interruption • Need to know • Asked to know • Here and now
- 49. KUROGO HIGHER ED MOBILE CONFERENCE 2017 49 #KUROGO2017 3. Useful interruption • Need to know • Asked to know • Here and now • Just for me
- 50. KUROGO HIGHER ED MOBILE CONFERENCE 2017 50 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 51. KUROGO HIGHER ED MOBILE CONFERENCE 2017 51 #KUROGO2017
- 52. KUROGO HIGHER ED MOBILE CONFERENCE 2017 52 #KUROGO2017
- 53. KUROGO HIGHER ED MOBILE CONFERENCE 2017 53 #KUROGO2017
- 54. KUROGO HIGHER ED MOBILE CONFERENCE 2017 54 #KUROGO2017 4. Delegated iteration
- 55. KUROGO HIGHER ED MOBILE CONFERENCE 2017 55 #KUROGO2017 4. Delegated iteration
- 56. KUROGO HIGHER ED MOBILE CONFERENCE 2017 56 #KUROGO2017 4. Delegated iteration
- 57. KUROGO HIGHER ED MOBILE CONFERENCE 2017 57 #KUROGO2017 4. Delegated iteration
- 58. KUROGO HIGHER ED MOBILE CONFERENCE 2017 58 #KUROGO2017 4. Delegated iteration
- 59. KUROGO HIGHER ED MOBILE CONFERENCE 2017 59 #KUROGO2017 Campus engagement via mobile Foster engagement with campus life through: 1. Efficient utility 2. Enhanced visibility 3. Useful interruption 4. Delegated iteration
- 60. KUROGO HIGHER ED MOBILE CONFERENCE 2017 60 #KUROGO2017 ❤️
- 61. KUROGO HIGHER ED MOBILE CONFERENCE 2017 #KUROGO2017 Thank you! Eric Kim Co-Founder and VP of User Experience Modo Labs @huafi
Notes de l'éditeur
- Counterintuitively – especially for the data nerd! – optimizing for efficient utility can actually sometimes drive down some of the ”mobile engagement metrics” – notably time per session, while driving up others – notably sessions per user or percentage of repeat sessions.
- Efficient utility and enhanced visibility are both ways of optimizing the in-app experience in ways intended to foster engagement with campus life. All this is fantastic! But it still relies on the users proactively opening the app and pulling what they need out of it That requires that they have discovered what the app has to offer and - at the moment of need – they remember to turn to our app to meet that need. What if that’s not always the case?