Market Place

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Market Place
MARKET PLACE
an open space where a market is or was formerly held.

MARKET PLACE
MARKET PLACE DEFINATION
An online marketplace (or online e-commerce marketplace) is a
type of e-commerce site where product or service information is
provided by multiple third parties, whereas transactions are
processed by the marketplace operator. Online marketplaces are
the primary type of multichannel ecommerce.

MARKET PLACE
MARKET PLACE DEFINATION
In an online marketplace, consumer transactions are processed by
the marketplace operator and then delivered and fulfilled by the
participating retailers or wholesalers. Other capabilities might
include auctioning (forward or reverse), catalogs, ordering, wanted
advertisement, trading exchange functionality and capabilities.
In general, because marketplaces aggregate products from a wide
array of providers, selection is usually more wide, availability is
higher, and prices are more competitive than in vendor-specific
online retail stores.

MARKET PLACE
Ecommerce Marketplaces are a great place for online merchants to
expand their product visibility outside of comparison engines and
their own websites.

MARKET PLACE
Here is a very simplified version of how
ecommerce marketplaces work.
Purchase on Ecommerce Marketplace

MARKET PLACE
Here is a very simplified version of how
ecommerce marketplaces work.
Ecommerce Marketplace Seller Sends Product

MARKET PLACE
Marketplaces charge a percent of spend or
take advertisement from customer
For example, an online merchant who makes $100 in
revenue might be charged 10% by an ecommerce
marketplace, and so might pay a $10 fee. Or collect
Advertisement from user.

MARKET PLACE

MARKET PLACE
It is the world’s leading
classifieds platform
focused on emerging
markets, both mobile
and online.

MARKET PLACE
BENEFIT MARKET PLACE ECOMMERCE
Business operator: A marketplace allows the business
operator to take a commission on items that vendors sell. This
can either be in place of or in addition to the marketplaces's
own products, exponentially increasing profit opportunities.
Consumer: Marketplace customers benefit from seeing
aggregated options on a single website and are
empowered to find the most reasonably priced or
highest quality product.
Vendor: Smaller stores without the budget or marketing
capability to establish their own eCommerce website and
software can also benefit from joining a marketplace. By
aligning themselves with a larger, known business, these
stores can gain visibility and, in some cases, utilize the
marketplace’s fulfillment options.

MARKET PLACE
How do online classified website make money?
There are so many way to generate money through classified
website. Some of that is …
• AdSense
• Display
• Listings
• Auxiliary Services / Affiliates
• Data
• Premium Rate Numbers
• Premium/Pro User Accounts (enhanced usability)
• Selling Leads to Businesses

MARKET PLACE
AdSense
Worth mentioning about Classifieds is that they can be smoothly
presented on empty searches, so as not to display empty searches -
instead of just having it has related content.

MARKET PLACE
Display
Display has traditionally been an important revenue source for
most digital media, but some classifieds offer display in more
creative forms. High traffic volumes and users searching on city and
category levels make it possible to sell targeted display on geo and
interest. For certain brands who have reached a winner takes all
position display has proved to have a higher growth on mobile
where professional stores/boutiques pay for being part of search
lists in banner formats, sometimes with a slight delay for increased
exposure.

MARKET PLACE
Listings
There are numerous variants of monetizing listings
• By number
• By pro/private
• Premium listings

MARKET PLACE
Auxiliary Services / Affiliates
A pretty standard setup is to work with related affiliate link on
listing pages which may even enhance the user experience and not
come across as bought media. Horizontal classifieds mainly keep to
personal finance links (loans, insurance etc.), escrow or shipping.
On markets where listings are free or easily accessible (Verticals
and the US real estate market in particular) these are more
prevalent. http://Trulia.com which pulls the same free real estate
listings that other websites have access to are especially known for
adding features (some bringing in revenue) which both ads to their
user experience and profits.

Affiliate
Share Some Revenue
with your network.

MARKET PLACE
Data
Few marketplaces openly talk about selling data, but especially for
strong verticals meta data of prices and trends is quite valuable for
banks, insurance companies and other players.

Data
Selling Data to
segmented customer
is one of the major
business of
marketplace.

MARKET PLACE
Premium Rate Numbers
Offering private numbers, unique to the listing, to sellers is fairly
common on many markets, but is mainly offered as a quality
service but some give take a small cut, like Blocket.

Premium Rate
Numbers
Offering private numbers,
unique to the listing, to
sellers is fairly common
on many markets

MARKET PLACE
Premium / Pro User Accounts (Enhanced usability)
Pro accounts can both offer extra features for the buyer and sellers,
but paid by the user. Common features are seeing listings earlier
meaning slight delay for freemium users, sending texts/SMS to
sellers and different ways of ensuring leads are answered.

MARKET PLACE
Selling Leads to Businesses
This business model somewhat diverges from the general idea
about classifieds, so this is a stretch, but still deserves a mention.So
many Advertisement portal of leads delivered or fixed matching fee.
The reason these models deserve a mention in connection to
classifieds is that a number of real estate and vehicle verticals sell
leads to businesses on the side of their listing service (e.g. general
leads to search leads to agents on for example . Usually it’s a car
service garage or a real estate agent who pays in some form to get
leads.

Selling Leads to
Businesses
This business model
somewhat diverges from
the general idea about
classifieds, so this is a
stretch, but still deserves
a mention.So

MARKET PLACE
Benefit of using Advertisement Site
• Design and post ads with images.
• Manage your products from your account.
• Set your products’ costs and find a product/service at your
desired price.
• Broadcast your ads on social networks.
• Access it from your cell phone with its mobile friendly
interface.
• Find products/services at your nearest location.
• Deal with buyer/sellers and meet them personally.

MARKET PLACE
Why customer will give Advertisement?
• Less Expensive
• Advertising
• Satisfaction
• Increase Customers
• Accessibility
• Access to Info
• Fresh
• Links
• Better Relationship
• Increase Sales
• Opportunity
• Long Term Clients

MARKET PLACE
Ways of Paying for Advertising
There are three main methods of pricing advertising:
CPM (cost per thousand views). This is the traditional way television,
radio, magazine, and newspaper advertising is sold. A few higher value
sites can sell ads this way on the Internet, but it’s not easy.
CPC (cost per click) or PPC (pay per click). In this pay-for-performance
model, the advertiser pays only if a potential customer cares enough about
the ad to click on it. By far the largest amount of Internet advertising is
sold via this model.
CPA (cost per action) is either pay-per-lead or pay-per-sale. Affiliate
marketing (which we’ll explore in another article in this series) runs on
this model.

MARKET PLACE
Type and Size of Advertising
Type and Size of Advertising. Is most of the advertizing in your
industry Google text ads or display ads (that is, graphic ads)? If display
ads are popular, what size appears most often?
As of February 28, 2011, the Internet Advertising Bureau (IAB) lists
seven standard ad units (dimensions in pixels are in parentheses):
• Medium Rectangle (300 x 250)
• Rectangle (180 x 150)
• Leaderboard (728 x 90)
• Skyscraper (160 x 600)
• Half Page Ad (300 x 600)
• Button 2 (120 x 60)
• Microbar (88 x 31)

MARKET PLACE
Profit percentage
Billion Dollar is waiting for you. It is totally
depend on you how much you will getter.

MARKET PLACE
Sample site design

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Market Place

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