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AllTime Low &TheVeronicas
AllTime Low's website and digipak very clearly
show continuity, to the point where the website
has been redesigned to match the digipak
perfectly.The same font, image/album logo and
distressed look have been used on both products.
Furthermore, they have clearly stuck to a specific
colour scheme of white and black, with blue
accents. All of these design features clearly tie the
two products together, which aids the band's
apparent design re-invention; they previously stuck
to a cartoonish/comic book theme for their
digipaks.
TheVeronicas' website shows signs of continuity with both their digipak and
latest video.The background on the website is a drawing featuring the band
wearing the same costumes as their most recent video, which appears on the
website if you scroll down on the homepage. UnlikeAllTime Low, a different
font has been used on the digipak to that of the website and the band have
no apparent logo. If you look back at their past digipaks, it is clear they've
never had one, however between the two older digipaks there is the theme
of a chequerboard pattern, which connotes the punk genre. It is clear the
girls' accent colour is red, particularly their choice of lip colour, which appears
to be their signature look, making them more identifiable to fans.This style
choice is also apparent on one of the earlier digipaks through a lipstick stain.
Black and white also regularly appear on their products, and the colours work
together to connote the punk genre. Known for their edgy styling, the
paired-back digipak costumes are unusual for the band and give off more of
an indie vibe than pop punk, aided by the vintage-look of the photograph.

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Study of Continuity Between Professional Products

  • 2.
  • 3.
  • 4.
  • 5. AllTime Low's website and digipak very clearly show continuity, to the point where the website has been redesigned to match the digipak perfectly.The same font, image/album logo and distressed look have been used on both products. Furthermore, they have clearly stuck to a specific colour scheme of white and black, with blue accents. All of these design features clearly tie the two products together, which aids the band's apparent design re-invention; they previously stuck to a cartoonish/comic book theme for their digipaks.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. TheVeronicas' website shows signs of continuity with both their digipak and latest video.The background on the website is a drawing featuring the band wearing the same costumes as their most recent video, which appears on the website if you scroll down on the homepage. UnlikeAllTime Low, a different font has been used on the digipak to that of the website and the band have no apparent logo. If you look back at their past digipaks, it is clear they've never had one, however between the two older digipaks there is the theme of a chequerboard pattern, which connotes the punk genre. It is clear the girls' accent colour is red, particularly their choice of lip colour, which appears to be their signature look, making them more identifiable to fans.This style choice is also apparent on one of the earlier digipaks through a lipstick stain. Black and white also regularly appear on their products, and the colours work together to connote the punk genre. Known for their edgy styling, the paired-back digipak costumes are unusual for the band and give off more of an indie vibe than pop punk, aided by the vintage-look of the photograph.