Michigan State University has 25 varsity sports teams that participate in the NCAA's Division I-A and Big Ten Conference, with the exception of ice hockey. MSU athletics brings in around $69 million per year through ticket and merchandise sales, with football alone bringing in over $44 million in 2010. Social media platforms like Twitter, Facebook, and Google+ are used to promote MSU athletics and engage with fans. The success of MSU athletics is evaluated based on booster and student section sizes, revenue targets being met, and an overall annual revenue increase of at least $2 million year-over-year.
2. Michigan State Athletics
• The Michigan State University athletic program includes
25 varsity sports teams. The university participates in
the NCAA's Division I-A and in the Big Ten Conference in all
Varsity sports except ice hockey, which competes in
the Central Collegiate Hockey Association. Michigan State
offers 12 varsity sports for men and 13 for women.
3. Michigan State Athletics
• MSU athletics does not simply involve
selling tickets to sporting events and
winning games, it also involves selling
retail items such as sweatshirts and
jerseys.
4. Michigan State Athletics
• Michigan State Athletics brings in 69 million
dollars a year
• Michigan State football alone brought in
44,854,692.00 dollars in 2010
5. Social Media
• Michigan State use twitter and Facebook
pages to promote ticket sales and apparel.
• Social media also allows Michigan State to
broadcast their players success and statistics.
• A lot of Michigan State’s athletes have twitter
which allows them to keep in touch with our
fan base.
6. Social Media
• MSU athletics has a Facebook fan page.
• Depending on how many fans and likes your
page gets let’s us know how the department is
growing or how it’s falling and what needs to
be done.
7. Social Media
• As I keep up with Social media Google + is the
next network that MSU athletics will be
featured on.
• This will also make more things come up
about MSU athletics when searched in
Google.
8. Budget Timeline
• In November by time the last home football
game approach Michigan State should be
coming in at about 45 million dollars in order
to not take a loss from last year.
• Heading into the New Year should be tallying
in at about 60 million dollars.
9. Evaluation
• The success will be measured by the number
of boosters MSU has and the size of the
student sections.
• The success will also be measured by how the
money is adding up around the deadlines.
10. Evaluation
• The final Evaluation method will be at the end
of the year when Michigan State Athletics
revenue is all tallied up and it should have
increased by at least 2 million from the
previous year if we were successful.
