How to get started with facebook ads
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Facebook Advertising is a powerful tool that marketers can use to target people based on their interests. With Facebook ads you can promote both Facebook pages and websites, so If you want to understand how this platform works, check this Beginners guide to Facebook ads out brought to you by MooMu Media
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How to get started with facebook ads
- 1. moomu www.tamar.com media How To Get Started With 1w1 1 Facebook Ads Hawes & Curtis 13 July 2006
- 2. moomu media www.moomumedia.com FIRST STEPS There are a few ways to get started showing Facebook ads : MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 3. moomu media www.moomumedia.com 1. Admin Page Under the Facebook Page Admin Area MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 4. moomu media www.moomumedia.com 2. FB Ad Form Or in one of the many ads they show you MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 5. moomu media www.moomumedia.com Ad Destination First you will need to decide where to send your ad - your website, or your Facebook page? MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 6. moomu media www.moomumedia.com Destination FB Page Facebook Page: Good to encourage engagement or increase likes MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 7. moomu media www.moomumedia.com Destination Website Website: Good to increase visits to your website, potential for conversions. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 8. moomu media www.moomumedia.com Creating an ad Create an Ad with - headline - text - image Or choose to promote your posts MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 9. moomu media www.moomumedia.com Extra Ads They Will Then Give You The Option To Show Extra Ads About Interaction With Your Page. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 10. moomu media www.moomumedia.com Choosing Audience Facebook gives you many options for targeting your ads: - Choose by location/age/gender - Precise interests or broad categories - Education and Employment - Family type and relationship status MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 11. moomu media www.moomumedia.com Bidding Type Name your campaign and enter budgets. Don’t forget to implement the conversion pixel if you want to measure perfomance against site conversions MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 12. moomu media www.moomumedia.com Bid Optimisation The optimisation options reflect the three kinds of Facebook users 1. Optimise for Engagers - Shows your ads to people more likely to engage with pages. 2. Optimise for Clicks - Shows your ads to those more likely to click (good for ads to external URLs) 3. Optimise for Impressions - Shows your ads to prolific ‘likers’ MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 13. moomu media www.moomumedia.com Make Lots of Ads Once you entered your payment details your ad will soon go live. Now you quickly have to make more versions of the ad. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 14. moomu media www.moomumedia.com Test new Ads Once you entered your payment details (credit card etc), your ad will be going live Now you will have to make more versions of the ad. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 15. moomu media www.moomumedia.com When to Test New Ads If your Frequency is reaching, the average target person seen your ad 8 times. If your click through rate isn’t great – change ads (0.04% CTR is good according to FB ) MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com
- 16. moomu media www.moomumedia.com Thanks For Reading! If you found this Slideshow useful, you can find more online marketing tutorials by us in our learning center: http://www.moomumedia.com/learning/ Please note that this slideshow was prepared in February 2013, and that Facebook regularly updates it’s interface and processes. MooMu Media PTY LTD t: +61 (2) 8003 5520 ACN 134 918 335 e: sales@moomumedia.com