For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-the-engine-behind-predictive-analytics-127189835
Presented by Gary Katz at Predictive Analytics World, February 18, 2009 San Francisco, Calif.
See https://ClearAction.com
Marketing Operations: The Engine Behind Predictive Analytics
1. Marketing Operations 2.0:
A Hot New Playground for Project Managers
to Apply Their Craft and Raise Their Game
Center your business on customers as the key to growth: accountability, alignment & agility
17. “Much of what marketing can contribute right now is seen as less tangible because
we lack the metrics” – Dawn Hudson, CEO, Pepsi North America
Challenge:
Demonstrating Return on Marketing
Marketing on Defensive
to Show Contribution
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Center your business on customers as the key to growth: accountability, alignment & agility