The role of product management in a company using agile / scrum company.

1. How I see the role of Product Management working in a Scrum product development environmentBy Derek Morrison

2. Agenda Scope & responsibility of the Product Manager’s role in Scrum Typical Product Management activities in Scrum A typical day in the life of a Scrum Product Manager Agile Product Management Framework The benefits (A case study)

3. Agenda Scope & responsibility of the Product Manager’s role in Scrum Typical Product Management activities in Scrum A typical day in the life of a Scrum Product Manager Agile Product Management Framework The benefits (A case study)

4. The Scrum Product Manager In Scrum terms the Product Manager is the Product Owner or part of a team of Product Owners. Responsible for shaping/or taking the product vision and turning it into a winning product. The Product Manager owns the product from idea through to launch and retirement or replacement. Articulate the vision across the company. Relentlessly drives the vision through all stages to successful completion.

5. Agenda Scope & responsibility of the Product Manager’s role in Scrum Typical Product Management activities in Scrum A typical day in the life of a Scrum Product Manager Agile Product Management Framework The benefits (A case study)

6. Typical Product Management activities in Scrum Creating & maintaining product roadmap Documenting product requirements Creating & maintaining release plan Stocking & grooming the product backlog Describing and prioritizing requirements Tracking & reporting on project progress Managing the sprint budget & stakeholders

8. Sprint planning meetings

9. Explaining sprint goals & backlog items

10. Sprint review meeting

11. Sprint retrospective meetings

12. Track team velocity

16. Aim to balance the day with strategic and tactical activities Note: the above is a typical day and does not include all Product Management activities e.g. customer visits.

17. Agenda Scope & responsibility of the Product Manager’s role in Scrum Typical Product Management activities in Scrum A typical day in the life of a Scrum Product Manager Agile Product Management Framework The benefits (A case study)

18. Agile Product Management Framework Vision Communication Sprint X + 15 Market research Idea Generation Vision doc & Innovation Backlog Product Road-mapping Sprint X + 10 Roadmap & MRD Theme Identification Brain storming Translating strategy/vision Requirements Management Sprint X + 8 Backlog & PRD Requirements gathering Shaping-up backlog items Release Planning Sprint X + 5 Release Plan Sizing backlog Defining Sprint Goals Scrum Sprint X Release notes Pre- Planning Planning Daily Stand-ups

19. Agenda Scope & responsibility of the Product Manager’s role in Scrum Typical Product Management activities in Scrum A typical day in the life of a Scrum Product Manager Agile Product Management Framework The benefits (A case study)

20. Benefits of Scrum & Scrum Product Management working in an agile orientated company

21. Benefits of Scrum & Scrum Product Management working in an agile orientated company

22. Benefits of Scrum & Scrum Product Management working in an agile orientated company Improvement in product quality Improved speed to market Ability to adapt to changing conditions Greater customer satisfaction Better ROI

23. The End

24. Efficient execution OR Innovation Execution is difficult to sustain – not because people get tired of working hard, but because the managerial mindset-set that enables efficient execution inhibits employees’ ability to learn and innovate. A focus on getting things done, and done right, crowds out the experimentation and reflection vital to sustainable success. Harvard Business Review July – Aug 08

25. Project Management (scrum master) or Product Management You will need product managers to represent the needs of your target users and lead the product discovery effort. You probably already have project managers (aka Scrum masters) , but if not, you’ll need product managers too, just don’t make the mistake of trying to hire one person to cover project management and product management. Silicon Valley Product Group - article entitled “Moving from an IT to a Product Organization”

26. Balancing tactical distractions & strategic activities Product Managers need to focus on the strategic inbound tasks instead of being distracted by too many tactical demands… companies need to hire or cultivate product managers who have theskills and experiences necessary to produce high-quality product management deliverables – not something that anyone can do with out training . Companies that make these product management reforms will be more competitive and better able to use product management deliverables to make better strategic decisions. Tom Grant

27. Balancing tactical distractions & strategic activities Product Managers need to focus on the strategic inbound tasks instead of being distracted by too many tactical demands… companies need to hire or cultivate product managers who have the skills and experiences necessary to produce high-quality product management deliverables – not something that anyone can do with out training. Companies that make these product management reforms will be more competitive and better able to use product management deliverables to make better strategic decisions. Tom Grant