Long Way to Mobile Revolution
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My keynote from the Mobile Business Conference at Internet World 2012
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Long Way to Mobile Revolution
- 1. DER (LANGE) WEG ZUR MOBILEN REVOLUTION DR. MARKUS PFEIFFER 28.03.2012
- 2. MOBILE WEB IST INTERNET, ABER ANDERS… FOR 91% OF THE POPULATION THE DEVICE IS ONLY AN ARM’s NÄHE LENGTH AWAY (24/7) 60% OF MARRIED PEOPLE WILL NOT PERSÖNLICH SHARE THEIR MOBILE WITH SPOUSE 10% OF UNDER-25 YEAR-OLDS FIND IT OK TO TEXT WHILST HAVING SEX. RELEVANT Source: Gartner, 2010; Morgan Stanley, 2007; Wired Magazine, 2006); Retrevo Gadgetology Report, 2010
- 3. MOBILE HEBT ENDGÜLTIG AB… Source: Cisco, 2011; picture by exxonvaldez on flickr
- 4. SMARTPHONE STATT DUMBPHONE Global Users (billions) 6 5,6 B 5 4 3 2 1 835 million 0 Smartphone Users Dumbphone Users Source: Mary Meerer, Kleiner Perkins, Morgan Stanley Research Source: Statista, BITKOM
- 5. MOBILE STATT PC Source: Business Insider SAI, Pascal-E. Gobry, Alex Cocotas, 02/2012
- 7. APPS STATT BROWSER WEB Source: comScore 2011
- 8. TROTZDEM KAUM WERBUNG 50 45 43% 40% 40 35 29% 30 23% 25 22% Ad Spend Per Media 20 16% Time Spent per Media 15 11% (US Data 2011) 9% 10 6% 5 11% 0 TV Print Web Radio Mobile Source: VSS, Mary Meeker (KPCB), comScore, Alewa, Flurry Analytics
- 9. SO, WHERE IS THE MONEY?
- 10. SHOPPING Device Preference by Retail Category: 41% Clothing 30% 37% 43% On PC/Desktop Books 35% 41% On Smartphone On the Tablet 55% Electronics 35% 53% 0 20 40 60 80 100 http://www.zmags.com/blog/new-research-report-meet-the-connected-consumer
- 11. ERLÖSE AUS MOBILE APPS $9 $8 $7 $6 $5 $4 Total Revenue (billions) $3 $2 $1 $0 2008 2009 2010 2011 Source: Mary Meeker, Kleiner Perkins, and BI Intelligence estimators
- 12. % der branded apps wurden weniger als 1.000 Mal heruntergeladen. Source: Deloitte, 2011
- 14. AUFMERKSAMKEIT ODER #FANS ALLEINE HILFT KEINER MARKE IHRE MARKE HIER ODER HIER http://www.flickr.com/photos/oquendo/3667609023/sizes/l/in/photostream/
- 15. MOBILE ERÖFFNET EINE REIHE NEUER DIMENSIONEN FÜR DAS MARKETING: Utility Reward Information Emotional Social Source: Picture by exxonvaldez on flickr
- 16. LERNKURVE IM MOBILE MARKETING Utility Mobile Business Information Ziel Reward Emotional Social $ MONEY Mobile Business Heute ECHTER NUTZEN AUFMERKSAMKEIT
- 17. HYPOTHESIS 1 FIVE THINGS THAT WORK IN MOBILE…
- 19. 12% DER SMARTPHONE NUTZER VERWENDEN LOCATION BASED SERVICES Rund 65% der Nutzer wollen lokale Promotions oder Informationen!
- 21. HYPOTHESIS 1 POST SOCIAL: THE VISUAL WEB
- 22. THE METRICS: - 1.36 M DAILY ACTIVES - HIGHEST TIME SPENT (HIGHER THAN FB) - HIGHEST REFERRALS: SOURCE: asdfasdfasdf
- 23. VISUAL, MUCH MORE THE FUTURE OF THE WEB IS THAN TEXT BASED AND MUCH MORE PERSONAL. POST-SOCIAL = THE ME WEB
- 24. WARUM? MEHR SOCIAL GEHT NICHT Hours spent per day 7 6 5 4 3 2 1 0 Hours spent per day Source: Nielsen.com, Forrester Research
- 25. MACHT FACEBOOK EIGENTLICH DOOF? Animierte Hirnregion Abgestorbene Gehirnzellen bei sozialer Kognition bei Alzheimer Patienten Source: FAZ Sonntagszeitung, 11.03.2012
- 28. • Launched 8 weeks ago • #1 app in 79 countries • 20+ million downloads • $100,000+ of revenue per day • 12+ million DAUs • On March 8th, 3,000 drawings per second • Today, more than 1 billion drawings per week Sold to Zynga last week: +200m US$ Source: Business Insider Research, AppData.com (March 2012)
- 29. GAMING FOR HEALTH: NIKE+ IPOD KEEPS TRACK OF FITNESS ACHIEVEMENTS, COMPARES THEM WITH OTHERS AND PROVIDES PERSONAL. DELIVERS YOUR PERSONAL METRICS Source: http://www.s2h.com
- 30. HYPOTHESIS 1 TURN MOBILE INTO PRODUCTS
- 31. THERE ARE OVER 1 BILLION COMPUTERS IN THE WORLD AND NEARLY 1 BILLION MOBILES. BUT A 100.000.000.000 THINGS RAFI HALDJIAN Source: IDC, Gartner, The Real Life Social Network, Google (2010)
- 32. ENDE 2015 WERDEN 15 MRD. OBJEKTE MIT DEM INTERNET VERBUNDEN SEIN UND ÜBER 30% DES TRAFFICS GENERIEREN SOURCES: IDG, GARTNER
- 34. SUMMARY 1. LOCAL RELEVANCE 2. POST SOCIAL 3. GAME MECHANICS 4. TURN MOBILE INTO PRODUCTS
- 35. Präsentation zum Download unter: http://www.slideshare.net/mpfeiffer/ mpfeiffer@bloom-partners.com @markuspfeiffer1 www.bloom-partners.com