This presentation is an overview of the many possible ways to locate your Target Market (Audience) on the various social media platforms. This was presented to the awesome group of individuals at Third Tech Tuesday (#3RdTT) at the Castle Rock Chamber of Commerce.
15. Resources: Articles
• Marketers Just Want to Get to Know You (with Data) -
http://www.emarketer.com/Article/Marketers-Just-
Want-Know-You-with-Data/1011079
• VIDEO + SLIDESHOW: Search Powered Psychographics -
http://searchengineland.com/video-slideshow-search-
powered-psychographics-195078
• The Vital Importance Of Understanding Your Target
Market - https://medium.com/startup-founder-
essentials/the-vital-importance-of-understanding-your-
target-market-6d0c9c44a0b6
• Cold, Hard Content Marketing Stats -
http://kapost.com/content-marketing-facts/
16. Resources: Reports
• 2014 Social Media Marketing Industry Report -
http://www.socialmediaexaminer.com/social-media-
marketing-industry-report-2014/
• Social Digital Mobile 2014 -
http://wearesocial.sg/blog/2014/01/social-digital-
mobile-2014/
• Social Media Demographics -
http://www.businessinsider.com/demographic-data-
and-social-media-2014-2
• Social Networking Fact Sheet -
http://www.pewinternet.org/fact-sheets/social-
networking-fact-sheet/
17. Resources: Infographics
• 10 Tips For Smart, Targeted Digital Marketing [INFOGRAPHIC] -
http://www.mediabistro.com/alltwitter/10-targeted-marketing-
tips_b55386
• 55 Interesting Social Media Infographics -
http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
• Do you know your target audience on Social Media? (Infographic) -
http://zcsocialmedia.com/targetaudienceonsocialmedia/#.U-g7MGOvf0o
• How to Choose Social Media Platforms (Infographic) -
http://www.melissaleiter.com/how-to-choose-social-media-platforms/
• The State of Marketing 2014 - http://www.exacttarget.com/resource-
center/digital-marketing/2014-state-of-marketing-infographic
• Understanding our Audience on LinkedIn -
http://www.slideshare.net/SrividyaGopani/linkedin-audience-study