I had the honor of speaking with the 2014 LDC Leadership class on June 4 and presented this talk on "Social Media in 7-Questions." Please download and enjoy.

1. Social Media in 7-Questions
Michelle Post, Ph.D., CSMS

2. Lessons to Learn
7.
HOW?
1.
What
2.
Why
3.
Who
4.
Where
5.
When
6.
What

3. Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from
http://www.theconversationprism.com/

4. Stelzner, M. (2014, May). 2014 Social Media Marketing Industry
Report. Retrieved from http://bit.ly/1sLaGhw

5. Piombino, K. (2013, December 27). Infographic: The demographics of
social media users. Retrieved from http://bit.ly/1ahsjg5

6. Social media networks [Image file]. (2014). Retrieved from
http://bit.ly/1eZBSW7

7. Facebook
Weekdays 6-8am & 2-5pm
Twitter
Weekends 1-3pm
LinkedIn
7-8:30am &
5-6pm
Pinterest
Saturday
2-4pm & 8-11pm
Google+
9-11am
Blogs
Mon, Fri & Sat
11am
Dyer, P. (2014, March 10). When to Post on Facebook, Twitter, Google+, LinkedIn,
and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN

8. Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved from
http://www.domo.com/learn/data-never-sleeps-2

9. HOW
Build A
Social Media
Strategy
1.
Plan
2.
Goals
3. Audience
4. Platforms
5.
Listen
6. Engage
7.
Measure
Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from
http://slidesha.re/1ugTLGc

10. MORE ABOUT SOCIAL MEDIA

11. Social Media is . . .
• All about the
SOCIAL
• Engage – Have
Conversations
• Tell Your Story
• Be Useful
• ADD VALUE –
80/20 Rule

12. Know Your Purpose for Social Media
Brand Awareness
Increase Leads
Customer
Retention
Launch a
Product /
Service
Increase
Sales
Establish
Yourself as an
Expert
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from
http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

13. Know the C's of Social Media
Confidence
Consistency
Critical
Thinking
Care
Common
Sense
Communicate
Creativity
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from
http://www.slideshare.net/mpostphd/where-to-begin-with-social-media

14. Remember Social Media Takes Time
Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved
from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-
management-inforgraphic.jpg

15. How to Build a Better Business
MacWebSolutions.com. (2013, April 16). How to build an online community for your business
[Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-
your-business

16. ABOUT DR. MICHELLE POST, CSMS

17. Michelle Post, Ph.D., CSMS
Dr. Michelle Post is a driven, passionate, and
experienced leader, teacher, social media
strategist, connector, trainer, and developer. Her
desire to connect and inspire throughout nearly
three decades of career, translates into her
ongoing effort to help the development of ideas,
people and content, led her to create an eclectic
curriculum, including many independent
ventures, such as her own imprint, Reach Your
Potential, The Post Institute: Center for Life-
Long Learning, and WorkPlace Influence.

18. RESOURCES, RESOURCES, &
RESOURCES

19. Resources
• Check out my Pinterest Boards -
http://www.pinterest.com/mpostphd/
• Check out my Slideshare presentations -
http://www.slideshare.net/mpostphd
• 4 Business Uses for Social Media -
http://bigthunk.com/articles/business-uses-for-social-media/
• 5 social media metrics you should be monitoring -
http://socialmediatoday.com/jvocell/914271/5-social-media-
metrics-you-should-be-monitoring
• 21 Social Media Marketing Tips From the Pros -
http://www.socialmediaexaminer.com/21-social-media-
marketing-tips-from-the-pros/

20. Resources
• 26 Tips for Getting Started With Social Media Marketing -
http://www.socialmediaexaminer.com/26-tips-for-getting-started-
with-social-media-marketing/
• 55 Interesting Social Media Infographics -
http://www.hongkiat.com/blog/55-interesting-social-media-
infographics/
• Dig deeper than social media alone -
http://outright.com/blog/start_with_social_dig_deeper/
• How to Get Started with Social Media -
http://www.thenextwomen.com/2013/10/01/how-get-started-social-
media
• Infographic: The Year In Social Media, A 2013 Recap -
http://marketingland.com/infographic-social-media-2013-recap-69194

21. Resources
• Infographic: A Running Start With Social Media -
http://www.fishervista.com/2013/04/infographic-a-
running-start-with-social-media/
• Introduction to Social Media – Where to Start -
http://www.mcngmarketing.com/introduction-to-
social-media-where-to-start/#.Ut4ksxDn9D8
• Social media revolution 2013 [Video] -
http://www.youtube.com/watch?v=QUCfFcchw1w
• Social Media for Small Business – Start With The Basics
- http://vergenewmedia.com/2013/03/10/social-
media-for-small-business-start-with-the-basics/

22. Resources
• Social Media Strategy: Where to Start & Why -
http://www.toprankblog.com/2013/07/social-media-strategy-
start/
• Start The New Year With 46 Social Media Truths From
2013 (Infographic) -
http://www.business2community.com/infographics/start
-new-year-46-social-media-truths-2013-infographic-
0732680#!sLpTJ
• The 36 Rules of Social Media -
http://www.mediabistro.com/alltwitter/files/2012/08/36
-rules-social-media.png
• The Conversation Prism -
http://www.conversationprism.com//

23. Resources
• The History Of Social Media. When Did It Really
Begin? You May Be Surprised. [Infographic] -
http://www.inquisitr.com/830664/the-history-of-
social-media-when-did-it-really-begin-you-may-
be-surprised-infographic/
• The Interactive Social Media Map -
http://www.ovrdrv.com/social-media-map
• Where to begin your social presence -
http://studioc5.com/social-media-where-to-
begin/

24. REFERENCES

25. References
• Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved
from http://www.domo.com/learn/data-never-sleeps-2
• Dyer, P. (2014, March 10). When to Post on Facebook, Twitter,
Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved
from http://bit.ly/1iqAStN
• Levy, S. (2013). Tweet naked: A bare-all social media strategy for
boosting your brand and your business. Irvine, CA: Entrepreneur
Press.
• MacWebSolutions.com. (2013, April 16). How to build an online
community for your business [Infographic]. Retrieved from
http://moz.com/blog/how-to-build-an-online-community-for-your-
business

26. References
• Piombino, K. (2013, December 27). Infographic: The
demographics of social media users. Retrieved from
http://bit.ly/1ahsjg5
• Post, M. (2013). What is social media strategy
[PowerPoint]. Retrieved from
http://slidesha.re/1ugTLGc
• Post, M. (2014). Where to begin with social media
[PowerPoint]. Retrieved from
http://www.slideshare.net/mpostphd/where-to-
begin-with-social-media

27. References
• Private Solutions, LLC. (2012). Social media time management
infographic [Image file]. Retrieved from
http://privatesolutionsllc.com/wp-
content/uploads/2012/06/socialmedia-time-management-
inforgraphic.jpg
• Social media networks [Image file]. (2014). Retrieved from
http://www.mediabistro.com/alltwitter/files/2014/01/social-
media-networks.png
• Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism.
Retrieved from http://www.theconversationprism.com/
• Stelzner, M. (2014, May). 2014 Social Media Marketing Industry
Report. Retrieved from http://bit.ly/1sLaGhw