Mobile Marketing for Business 1) 270+ million mobile phones are in use in the United States (CTIA, 2009) 2) 120 Billion Text Messages are sent/received every month in the US. More than 4 Billion every day. (CTIA, October 2009) 3) 45% of brands have already tested and deployed text messaging campaigns (mformobile) 4) 89% of major brands planning to market via mobile phones by the end of 2010 (Airwide Solutions) 5) In the next 5 years over half of brands will spend between 5% and 25% of total marketing budget on mobile (mformobile)

1. Mobile
The NEW Channel for
Customer Communication
Mobile Marketing for Business
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2. “Twice as many people own a mobile phone
than have access to the Internet”
270+ million mobile phones are in use in the United States (CTIA, 2009)
120 Billion Text Messages are sent/received every month in the US.
More than 4 Billion every day. (CTIA, October 2009)
45% of brands have already tested and deployed text messaging
campaigns (mformobile)
89% of major brands planning to market via mobile phones by 2010
(Airwide Solutions)
In the next 5 years over half of brands will spend between 5% and 25% of
total marketing budget on mobile (mformobile)
What is your mobile strategy?
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3. “Seventy percent of text message users are
between 18 and 44 years old.”
One in Five Households have cut their landline and only have a mobile
phone. (NCHS, 2009)
Mobile Phone is the most important device in an American’s daily life
(Pew Research, 3/08)
38 years old is the median age of a text message user. (CTIA)
More texts than calls are placed every month. The average person
sends 357 text each month versus 204 phone calls. (Nielsen Mobile, 10/08)
There has never been a more important time to engage customers via the
mobile communication channel. QWASI is dedicated to helping clients and
companies navigate through the mobile landscape.
Get Mobile!
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4. MOBILE
MARKETING
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5. MAKING A CONNECTION
Traditional forms of communication are losing their effectiveness.
Direct mail response drops… Email Open Rates drop each year…
100 Cell Phone vs Landline Penetration
Percentage of US households
95 GET MOBILE – AND GET CONNECTED
90
Consumers are moving from traditional
85
80
forms of communication to mobile.
75 What’s your plan to reach them?
70
Jan‐03 Jan‐04 Jan‐05 Jan‐06 Jan‐07 Jan‐08 Jan‐09
Landline Cell Phone
MOBILE IS THE NEW
Home phone lines are being cut! COMMUNICATION CHANNEL.
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6. ACTIVATE MOBILE
Customers sign up online or
MOBILE opt‐in via mobile keywords. ONLINE
SIGN‐UP SIGN‐UP
Reach your
audience here.
Mobile
TO: campaigns are
79274 opt‐in. Users
can opt‐out
MSG: anytime.
KEYWORD
YOUR MOBILE CHANNEL
Sign up new users with a keyword campaign or using a website signup form or widget.
Users receive a welcome message and can opt‐out or stop at any time. Campaigns
utilize carrier‐grade messaging ‐ so your message gets delivered.
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7. PROMOTE
Print, Radio, TV, Direct Mail, Email, Online ‐ promote your mobile campaign
anywhere and everywhere to start interacting with customers on‐the‐go.
When users text a Users typically get Some msgs allow
TO: keyword to the a “Welcome” or you to reply back
79274 Short Code, the “Thank You” reply with a response for
message stating that
system recognizes a vote or poll.
you can reply STOP
the request and Some campaigns
MSG: sends back
to stop msgs or HELP
can be used as a
for help. An opt‐out
KEYWORD information for users stops receiving survey or even for
that campaign. msgs mobile CRM.
Text “KEYWORD” to SHORT CODE.
Users participate in the mobile campaign and sign up for alerts or breaking news via
a mobile opt‐in keyword. Keyword campaigns can also be used for voting and polling
during a specific event and to enable fundraising campaigns.
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8. PROMOTE
Some ways to promote your mobile campaign including out‐of‐home media, printed
materials including business cards, brochures, promotional items, tent cards, radio,
coupons and more.
Some Examples:
TO:
79274
MSG:
KEYWORD
Text “KEYWORD” to SHORT CODE.
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9. MOBILE
MARKETING
CENTER
Self‐Service Mobile Marketing
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10. INFORMATION ON DEMAND
INFO ON DEMAND
Using a keyword, send back several types of information to your users. Mobile is
real‐time and mobile keywords powers various customer engagement campaigns.
TO: CHASE AVERY THIS WEEK ONLY. Thanks for signing
**Your State Farm Get an additional up for our Mobile
72727 Insurance Agent for 10% off multiple Alerts. In addition,
Life** Get Your Auto, Home & Life stay connected by
FREE Policy Analysis policies. Call CHASE Mobile, Reply
MSG: of Auto, Life and AVERY today 2 414‐ w/your EMAIL
ChaseAvery Home Policies and 525‐7899. Your ADDRESS to sign up
Save Money today. State Farm Agent for our weekly
Call me @ 414‐525‐ for Life. Offer: CA24 newsletter. Thanks.
7899
Contact …OR… Offers …OR… Signups
Information
PROCESS:: Campaign >> Keyword via Text (with Email Capture)
Using the Mobile Marketing Center, users can create a simple Keyword Campaign to
power a multitude of campaigns. Send Photos, Ringtones, Wallpapers and more.
For more info, go to: http://www.mprinted.com/pres/327035

11. MOBILE COUPONS
MOBILE COUPONS
Target customers with special offers and coupons. Redemption codes and one‐time
use coupons can be via text only or with mobile coupon for in‐store redemption.
Salt Island Chop Directions:
TO:
House ‐ King Me
79274 King Crab Dinner
$16.99 * For more
MSG: info, visit
Salt Island www.cellsigns.
com/saltisland
Send Coupon via Text Include an Image And a link for
PROCESS:: Campaign >> Keyword with Image Directions
Users opt‐in for mobile coupons via register receipt, in‐store advertising, email and
promotional messages and redeem it in‐store or online and/or forward to a friend.
For more info, go to: http://www.mprinted.com/pres/327035

12. MOBILE SURVEYS
CUSTOMER FEEDBACK
Ask leading questions to receive important feedback from customers. Instantly
receive a review and post online or use for internal training.
Promote, Receive
Feedback & Build Loyalty.
TO: Your feedback is
appreciated.
79274 Please answer our
3 questions. How
MSG: was your
SURVEY experience?
1) Excellent
2) Average
3) Fair 4) Poor
PROCESS:: Campaign >> Voting & Polling
Gain insights from your customers minutes after they visit your store or restaurant.
Cross‐promote sign‐up for alerts, mobile coupons and other campaigns.
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13. AUTO RESPONDERS
Send timed‐responses to new sign‐ups everyday, week or month. Set‐up and send
timed messages to users so they automatically send at the specified times..
TO: Welcome to DIY. DIYR’S: Did U Know DIYR’S: Spring
The weekly most homes have Cleanup is here.
72727 message for all Do‐ atleast one leaky Recycle old
It‐Yourselfers. Your faucet. Most can be computers,
first message will be repaired with a new monitors, books,
MSG: sent tomorrow for rubber washer. Fix tvs, and more.
DIY the next 7 days. yours today by Many items can be
visiting the Home donated to local
Depot. charities.
Welcome Message First Message Second Message…
PROCESS: Campaign >> Auto Responder Campaign
Create an Auto Responder in the Mobile Marketing Center. Send new messages to
customers on a specified date & time so you can set it and forget it.
For more info, go to: http://www.mprinted.com/pres/327035

14. TEXT BLASTS & ALERTS
TEXT ALERTS & NOTIFICATIONS
Mobile messaging provides the ability to send highly targeted messages to opt‐in
users via SMS. Drive loyalty, sales and a higher level of customer service.
Text Messaging :
Positive Effect on Reach
ONE DAY SALE – GAS PRICE ALERT
visit your local We’ve lowered gas
Border’s Books prices again today. 89% of ALL
today 5/23 to get As a valued Exxon
an additional 10% Card holder, stop
text messages are read
off your order. It’s by Exxon & fill
the sale you won’t
your tank with
want to miss. For
savings. Be sure to
86% felt “positively toward
store locations,
call 888‐81.BOOKS grab a coffee too. the Brand” from the message
and “more likely to purchase”
SOURCE: Rettie, Grandcolas & Deakins
PROCESS:: Campaign >> Blasts
Users opt‐in for text alerts. Alerts & notifications can be sent when an order ships, a
complimentary item hits inventory, a product’s back in‐stock, a schedule change; etc.
For more info, go to: http://www.mprinted.com/pres/327035

15. PROMOTIONAL BLASTS
PROMOTIONAL MESSAGES
Ideal for attracting new customers. Increases awareness and sales efforts for
seasonal and special events. Embed a “click‐to‐call” number or mobile website URL.
SMS is the Most Effective Way
to reach a consumer.
This Week Only –
Get 40% off
handbags from top A study by Kavassalis reports
designers in our
Furla, BCBG, more.
mobile marketing is more effective
Good thru Friday, over traditional media. The study
April 4. Call 877‐
524‐3344 or Visit also found that
SHOP.COM
www.m.shop.com SMS campaigns receive a 10~20%
response rate, as opposed to email
(5%), direct mail (1~2%) & print
advertising (0.15~0.60%).
PROCESS:: Campaign >> Blasts
Users opt‐in for mobile alerts via a number of methods: in‐store advertising,
promotional messages, email, radio, bill inserts and FSI promotions.
For more info, go to: http://www.mprinted.com/pres/327035

16. MARKETING CENTER
CREATE. LAUNCH. MANAGE.
The MonuMobile Marketing
Center allows users to create
mobile marketing campaigns
and send out text alerts &
blasts.
Get response rates and
opt‐in information for every
campaign.
Provide multiple user access
to various departments.
Access real‐time reports
and activity.
PROCESS
The MonuMobile Marketing Center powers mobile marketing. Log on to the online
admin tool to access your campaigns. Segment lists based on response, date and
time. Create reports for your activity. Analyze and launch new campaigns in minutes.
Provide different access levels to users on the system.
For more info, go to: http://www.mprinted.com/pres/327035

17. GET MOBILE
LAUNCH YOUR MOBILE CHANNEL TODAY
It’s easy to start communicating over the mobile channel.
Use a shared short code to get started… build a national
or targeted regional audience and get mobile.
Contract
Set-Up Campaign
Create & Test
Launch
Day 1 Days 2 - 3 Days 3 - 4 Day 5 (or sooner)
PROCESS
Sign up and get mobile. New campaigns came be launched in minutes using the
MonuMobile Marketing Center. Since MonuMobile uses a shared short code, it
allows you to login, create and manage your campaigns through the web admin.
Access full reporting to monitor & track performance in real time– as it happens.
NOTE: Some types of campaigns require prior approval including age‐restricted
campaigns, alcohol campaigns, etc. Consult with your account representative.
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18. FEATURED CLIENTS
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19. MOBILE TERMINOLOGY
Mobile Definition: mo∙bile (mō bēl′) ‐ Remote, portable, fluid, capable of rapid
change, on‐the‐go. QWASI powers solutions to reach today’s mobile customer.
Mobile Blasts ‐ target customers with mobile messaging (text messages)
Keyword Campaigns ‐ allow customers to text a keyword to get info by SMS
Mobile Coupon delivery ‐ send promotional offers to promote redemption
Voting/Polling ‐ gives users a forum to participate and provide feedback
Mobile Search ‐ power interactive search such as product or store locator
Text‐to‐Web ‐ through an API, post messages originated via SMS & post to web
Ringtones ‐ send customers a branded ringtone to increase branding
Text Alerts ‐ keep people in‐the‐know, on‐the‐go
Text‐to‐Win ‐ sweepstakes and promotions by text message participation
Wallpapers ‐ push images to cell phones to increase brand awareness
Chat ‐ empower customers to chat directly with company’s customer service
Two‐Way SMS ‐ interactive messaging to power new campaigns & promotions
WAP ‐ mobile‐optimized site formatted for best viewing across various phones
iPhone Apps – an application that taps into the capabilities of the Apple iPhone
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20. IDENTIFY <> STRATEGIZE <> MOBILIZE
QWASI’s full suite of services takes business mobile.
Since 2005, QWASI has consulted, developed and executed
mobile strategy and solutions for Ad Agencies and Blue Chip
Companies including AAA, COX, Lee Enterprises, Prudential,
QVC and launched several thousand mobile campaigns.
MonuMobile takes you mobile!
CONTACT INFORMATION:
Bob Boggan
Chief Marketing Officer
972‐864‐8200 (office)
bob@mprinted.com
For more info, go to: http://www.mprinted.com/pres/327035