6. A Revolution by the
Numbers
As of December
2012, 87% of
American adults
have a cell
phone, and 45%
have a
smartphone. As of
January 2013, 26%
of American adults
own an e-book
reader, and 31%
own a tablet
computer.
7. Planning for the Mobile Trend
HOW TO DELIVER
INSTRUCTIONAL
MATERIALS TO MOBILE
DEVICES WHETHER THE
DEVICES ARE
CONNECTED TO THE
WEB OR NOT?
8. Look at the Big Players!
Determine What They Do!
Determine What They Have In Common!
Since 2001 the iPod changed the way we bought music.Remembersmart phones prior to 2007?There were e-readers prior to 2007After 2007 never a need to rethink the tablet.