It's not a fair fight. Amazon has literally surrounded your best customers. Digitally, logistically and now physically. Huge, medium and small companies are not prepared and should panic. Less obvious is that Amazon uses customer experience (the math, economics and AI one, not the 'hug every customer' one) to create asymmetrical advantage

1. 1For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.
Yes,
CEO, Business Owner –
Now is the right Time to
FREAK OUT!!!

2. 2For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.
 Amazon Learns Faster Than Every Competitor
 Amazon Monetizes Slots Better than Every * Business
* Except Google whose Doubleclick ad management engine can be applied to anything digital

3. 3For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.
Scale key strategy to outmatch Amazon's rivals: "Like
most Web retailers…the race is for market share
first, profits later. 'If we're profitable within the next
two years,' he says, 'it'll be by accident.'"
Michael H. Martin wrote in 1996 in Fortune's first article about the company

4. 4For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.

5. 5For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.

6. 6For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.
Amazon Already Knows Your Best Customers
(Likely Better than You do)
o 85 million Amazon Prime Subscribers
o Prime members each spending an average of
$1,300 per year
o Prime membership to the program that costs $99
a year or $10.99

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Amazon has an air force
Amazon not a Fair Fight?

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Amazon has an army of robots (no, really!)
https://www.youtube.com/watch?v=cLVCGEmkJs0
Amazon not a Fair Fight?

9. 9For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.
CEO or High Priced Consultant…
You may want to read up on Total Consumption Theory,
Then gain an extreme bias to action

10. Amazoni-ify? Easier Said than Done?
(Maybe not. You are already doing the work)
For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.

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12. © 2002. All rights reserved. ClientXClient Inc.
Overview
We help clients:
 Understand the value and potential of each
customer, in order to monetize, prioritize and
optimize customer relationships
 Connect company goals to customer
performance for unprecedented competitive
advantage and unmatched planning, execution
and forecasting
 Enable every decision-maker to make better,
more profitable decisions
 Deliver satisfying, differentiating, profitable
experiences to each customer
Expertise:
 Customer Value
Optimization
 Business Intelligence
 Customer Experience
Management
 Marketing Technologies
 CRM
 Sales
 Customer Operations
 Segmentation
 Database Marketing
 Customer Profitability
 eMarketing
 Measurement Systems
For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.

13. Michael R Hoffman
Contact: Michael R. Hoffman, mrh@customerworthy.com 908.350-3012
Thank You
For more information contact mrh@clientxclient.com 908.350.3012 Copyright Client X Client www.clientxclient.com.
WARNING!
Thisisdifficult,soIwrotethisforyou