Gen AI in Business - Global Trends Report 2024.pdf
Social Networks: should we build your own or take advantage of an existing one
1. Social Networks: build your own
or use an existing one
Joe Leech
cxpartners
twitter.com :@mrjoe
flickr.com/photos/soylentgreen23/3016049933/
2. Before we desig
n
anything, we sp
end time
watching & talkin
g to
people using tec
hnology
- In their homes
, at work
and in the lab
6
3. Strategy Design
User Research
• User Experience
• Social Media &
• Usability Testing
Design
Communities
• Field Work
Experience • Information Architecture
6
7. Why?
70% of consume
rs say
they use social n
etworks
to get informatio
n about
brands
(DEI worldwide)
6
flickr.com/photos/soylentgreen23/3016049933/
8. www.You.com/
community
What should you
do?
Build your own o
r use and
existing social n
etwork?
7
http://web2list.com/logos/?max_count=100
9. If you are going
to build
your own you ne
ed to do
some research.
Is there an existi
ng ofline
community? Wh
at do they
want?
8
10. *
This is what eve
ryone is
afraid o. But in
reality
rarely happens (I
’ve only
seen it 3 times)
9
http://www.rottentomatoes.com/vine/showthread.php?t=497797 via Flamewars.net
11. It’s oh so quiet...
often this is wha
t
happens, a com
munity is
nothing without
people
10
12. How do we use
existing
social networks?
11
http://web2list.com/logos/?max_count=100
13. Why?
70% of consume
rs say
They’re already
they use social n
talking
etworks
bout you.
to get informatio
n about
brands
(DEI worldwide)
12
flickr.com/photos/soylentgreen23/3016049933/
14. They might be a
lready
doing more than
talk
about you. Settin
g up
twitter accounts
to
parody organisa
tions.
13
21. I ♥Zappos
20
http://www.zazlamarr.com/blog/?p=240
22. I ♥Zappos
21
http://www.zazlamarr.com/blog/?p=240
23. I ♥Zappos
22
http://www.zazlamarr.com/blog/?p=240
24. I ♥Zappos
Zappos care, an
d their
customers love
this about
them!
23
http://www.zazlamarr.com/blog/?p=240
25. I ♥Zappos
ly,
ird
Th
ct
A
Third rule is Act.
It’s one
thing listening,
then
engaging but re
acting to
customers make
s the
dierence
24
http://www.zazlamarr.com/blog/?p=240
26. Joe Leech
Principal User Experience
Consultant
joe.leech@cxpartners.co.uk
+44 117 946 3932
listen, engage, A
ct.
Notes de l'éditeur
Brand chatter is set to grow with the number of over 45’s joining Facebook increasing by 163% per quarter. Online micro blogging service Twitter is seeing similar growth among this age group (ComScore).
Brand chatter is set to grow with the number of over 45’s joining Facebook increasing by 163% per quarter. Online micro blogging service Twitter is seeing similar growth among this age group (ComScore).
A recent survey showed that 23% of large businesses (MarketSherpa) do not listen to what’s happening on social networks around their brand.
A recent survey showed that 23% of large businesses (MarketSherpa) do not listen to what’s happening on social networks around their brand.