Experienced and proven digital media marketer.

1. Michael Price
Experienced and Proven Digital Media Marketer

2. Who is Michael Price?
Digital marketing practitioner with
15-years of experience:
1. Entrepreneur
2. Consultant
3. Brand
4. Agency

3. Expertise:
1. Proven industry thought-leader [Published]
2. Leadership: managed teams from 3 – 20
3. P/L ownership
4. Digital marketing strategy
5. Cross-channel (MMM, MTA) media planning
6. Cross-channel media optimization
7. Online and offline digital media activation

4. Brands

5. As Featured In:

6. live

8. Career Highlights
Accomplishments and Performance Reviews

10. Position: Sr. Director, Social Media
Role and Responsibilities:
Manage a team of 20 Social Media Directors, Managers and Associate Media Buyers; Oversee all business
for the Southwest Region of the U.S. including P/L; Develop presentation materials and present to
executive leadership for new business and existing client upsells
✓ New business planning and pitching
✓ Drive revenue for client accounts through cross-channel media planning and optimization
✓ Team development and mentorship
✓ Internal QBR presentations (performance, financials, future outlook)
✓ Cross-Channel media planning and social channel specific MMM and MTA partner review and activation
✓ Maintain relationships with social media vendors and platform representatives
✓ Attend industry events to stay on the cutting edge of new ad tech products and platforms
✓ Serve as a media contact to provide industry updates and thought leadership on behalf of iProspect

11. iProspect Accomplishments Overview
• Led our Ft.Worth office to win-back our Abercrombie and Fitch client
• Hilton Hotels: 50%YoY ROAS (Return on Ad Spend) on Facebook
• Led all clients to positive Q/Q revenue growth
• Led an internal initiative to “right-size” our media departments with skilled data analysts, media
planners and media strategists
• Led our Southwest office to 2-consecutive quarters of P/L growth
• Featured in Digiday cover story:
Ad Buyers Prepare for Headaches After Facebook Cuts OffThird-Party Data

12. Performance Review:
“Michael was a valuable partner in supporting our shared client’s (Hilton Hotels and Resorts)
business growth and directing their social and digital strategy during a time of rapid digital / social
transformation within the client's organization.
Michael helped ensure that optimal use of the platform (media and creative best practices) was
prioritized, leading to the adoption of important learnings and best practices that resulted in strong
YOY ROI growth.
Michael was consistently fair, pragmatic and results-focused. I strongly recommend Michael for
leadership roles within ecomm/digital marketing and strategy.”
Grazia Sorice Ochoa | Client Partner,Travel
Facebook

13. Performance Review:
“I reported directly to Michael during our time together at iProspect.This was very fortunate for me,
because Michael's strengths made him one of the best managers I've ever worked for. One of my
first observations from our work together: Michael’s ability to bring his wealth of knowledge and
past experience to our projects through crystal-clear communication.That communication skill
helped me understand exactly what needed to be done and why.
Another observation from our work together: Michael works both smart and hard, attacking projects
in priority order with tenacity. His concentrated work ethic inspired me to approach my work in the
same way and gave me a shining example to follow.A final observation: Michael is a leader with
great people-sense.This allowed him to make tough calls decisively while remaining cognizant of
the effects on the company and empathetic to the impacts on the people. I highly recommend
Michael; he's a strong workplace asset and a good guy.”
Steve Bonino | Social Media Director (direct report)
iProspect

15. Position: AssociateVice President, Media
Role and Responsibilities:
Manage and mentor a team of 12+ direct and indirect subordinates; develop social strategy for QSR,CPG,
beverage, retail, B2B, franchise and restaurant clients; lead and manage clients’ social media initiatives.
✓ New business planning and pitching
✓ Cross-channel media planning and budget allocation
✓ Develop effective integrated social media campaigns that drive measurable business results
✓ Define and track on-going social media activity as well as campaign performance
✓ Work side-by-side with our analytics team to evolve our measurement solutions through test and learn
trials with platforms, creative, copy, product selection, promotions and seasonal shifts
✓ Maintain relationships with social media vendors and platform representatives
✓ Develop Statements ofWork, pricing and resource pro-formas for new and established clients
✓ Serve as a media contact to provide industry updates and thought leadership on behalf of Ansira

16. Ansira Accomplishments Overview
• 20X increase in media dollars sold and managed 2015 – 2018 [Totaling $20,000,000+]
• Earned Ansira’s first Facebook Case Study as a result of developing and leading a strategy that
increased ROAS (return on ad spend) by 10.7X for Rent-A-Center – ultimately providingAnsira with
additional industry credibility in the field of paid social media strategy
• Developed Ansira’s social media strategy which aligned business objectives with each phase of the
marketing funnel with ad units optimized for a specific business outcome
• Developed Ansira’sValue-Driven Engagements program which increased social engagement for
Rent-A-Center 200% above target with zero increase in incremental ad dollars
• Led Ansira’s initiative for advanced segmented CRM social media targeting and lookalike modeling
• Led Ansira’s Creative Dept. to develop social creative that more than doubled social engagement
• Featured in Digiday Cover Story:
Facebook will remove advertisers’ other third-party data option, but loopholes, questions remain

17. Performance Review:
“I had the pleasure of partnering with Michael for 2 years while he was at Ansira.While we worked on
a number of accounts together, our partnership on the Rent-A-Center account was particularly
notable.
Michael’s visionary marketing acumen and expert project management skills enabled Rent-A-Center
to realize a dramatic increase in performance by shifting from an Engagement-focused strategy to a
Conversions-focused strategy. Michael’s willingness to take risks and his passion for driving results
makes him an incredible partner.”
Marcus Cumby | Product Marketing Manager, Delivery & Optimization
Facebook

18. Performance Review:
“Michael gave us a great strategy this year for social media.”
DeAnna Coffield | Sr. Marketing Manager
Coca-Cola
“Michael was instrumental in Rent A Center's introduction and growth in social media including
cutting our negative sentiment by over 50%. He thinks outside the box and brings forward creative
social strategies that Rent-A-Center was lucky enough to be able to test and learn from on a regular
basis. But more than that, Michael was a key strategic partner even beyond the social media space,
providing a framework to help move Rent-A-Center in the direction of "digital first". Michael is
exactly what a client wants as an agency partner and I sincerely hope our paths cross again one day.”
Anna Scott | Director, Digital Media
Rent-A-Center

19. Performance Review:
“I highly recommend Michael as a leader and visionary digital practitioner.We worked closely on
social media strategies for a multi billion dollar retail client. Michael's creativity and passion were
able to not only change perceptions, but also ring the register.”
Tim Pitt |VP, Marketing and Sales Strategy
Rent-A-Center
“Michael Price is one of the most articulate people I know.”
Tom Millweard | COO
Ansira

20. Results: Facebook Case Study
Through Facebook, we’re able to reach more consumers in
need in an efficient and effective way, enabling us to bring
our mission—to provide access to the best brands for
people’s homes for small, credit-free payments—to reality.
Because of this, we plan to continue building Facebook as
a key marketing channel to help us build brand awareness,
drive consideration and increase sales.
Jason Wall
VP of Marketing and Sales Strategy, Rent-A-Center
https://www.facebook.com/business/success/rent-a-center

21. Results:Value-Driven Engagements
Positive Facebook Engagements include likes, shares, link clicks, photo views, proactive video plays
& positive comments
Positive Engagements

22. Results:Value-Driven Engagements
Social Mentions
Total Social Mentions are tracked via Brandwatch and include Facebook,Twitter and the entire searchable web
VDE program begins

23. Results:Value-Driven Engagements
Social Mention Sentiment
Overall Sentiment is automatically assigned by the Brandwatch tool to all social mentions across all platforms
including blogs, news sites,Twitter, Facebook,YouTube, and more
VDE program begins

24. Results: OnlineVideo
Script Storyboard Final Cut
My contribution: strategy, concept development, full script writing
Performance: 30% completed view-through rate
Average completed view-through rate = 15%

25. Position: Founder/Proprietor, I Can Be Society
Objectives:
✓ Develop social movement from the ground-up
✓ Partner with top social media influencers to endorse the brand, create content and promote the platform
✓ Monetize platform through merchandise promotions
Role and Responsibilities:
✓ Brand development: name, mission, objectives, web development, content development
✓ Develop monetization strategy
✓ Develop and execute social media strategy
✓ Influencer outreach
✓ Partnership development: media outlets
✓ Public relations

26. Results:
✓ 3 dozen+ organic (unpaid) partnerships established with top social media influencers
✓ Media partnership established with Sheknows media:
World’s largest women’s website network (source: comscore)
✓ Earned-media achieved:The Huffington Post, Sheknows.com, Sweetyhigh.com
✓ 10,000+ website social shares in the first 90 days
✓ 200,000+ social media engagements (video views, social shares, @ mentions) in the first 90 days
✓ 10,000,000 earned media impressions in the first 90 days

28. InternationalWomen’s Day 2018 organic influencer participation

29. Mission: “Inspire people to pursue their passion as told
from the stories of people who have already done it.”
Who do you want to be? An
artist, author, entrepreneur,
entertainer, educator,
innovator, world changer?
Fill in the blank.
Content Platform Partnership
We tell stories and inspire
people to create their own.

30. 758,373 subscribers
56,673 fans
32,100 followers
81,100 followers At just 17 years old, she decided to start aYouTube channel to
share her love of make-up and fashion with others.
This is Liz Meghan

31. Liz: I.C.B.S.
• Huff Post article feature
• I.C.B.S. page development
• Product design
• Product purchase
• Order processing
• Order fulfillment
Content dev & promotion
We DecidedTo Partner

32. We told Liz’s story, spread her message of empowerment, and promoted a
co-branded wristband and autographed card combo.
Social Media Content:
Here’s What We Did

33. “Story telling + passion promoting works! Here’s what the people said…”
Here’s What Happened

34. Project Details:
Write and publish book
✓ Develop manuscript
✓ Edit manuscript
✓ Design book cover
✓ Secure endorsements
✓ Develop book trailer:
✓ Script and voice over
✓ Directing
✓ Production: pre, post, editing
✓ Secure media coverage
✓ Develop and execute marketing plan:
✓ Organization outreach
✓ Contests and giveaways
✓ Content marketing
What Next?

35. ✓ Media mentions:The Huffington Post (2x), Forbes (3x), Fox Business,The ChicagoTribune, Lifehack
✓ Endorsements from leading business influencers
“If you’re a Millennial wondering ‘what next’ in your life, this book is for you. Michael Price
has been there and done that, and offers his advice in a no-nonsense style readers will love.”
- Barbara Corcoran, star of ABC’s SharkTank
“In an era of new technology, a new economy, and new opportunities, Michael Price shows
us what it takes to create a life of meaning as part of a Millennial generation that is ready to
make a huge positive impact on the world.”
- Ryan Allis, Co-founder of iContact | CEO of Connect.com
“Use any and all resources – including this wonderful book, What Next?The Millennial’s
Guide to Surviving andThriving in the RealWorld – to study and practice as you create the
future you desire and deserve.To author Michael Price…Well done!”
- Dean & Cofounder of Paul Mitchell Schools | Author of BE NICE (OR ELSE!)
What Next? Results

36. Position: Sr. Marketing Communications Manager
Role and Responsibilities:
Define and implement social media campaigns, online programs and sponsorship content forVerizon
Telecom and its FiOS product.
✓ Execute and deliver integrated social media communications programs
✓ Implement and integrate social media programs into other mass market channels
✓ Manage external agency partners and other outside vendors (HBO, Showtime, Marvel, etc)
✓ Set objectives and track results to determine the effectiveness of all programs
✓ Project Management: CRM, eCRM Pay-Per-View program events (HBO, Showtime,WWE, UFC)
✓ Project Highlights:Quantum product launch, Game ofThrones Cross-Promotion, Iron Man 3, HGTV
Summer Moving Campaign, Crowdtap Community Management, #Showverwhelmed

37. “I worked closely with Michael as he managedVerizon'sYouTube channel, and he was my client at
YouTube/Google. He has great knowledge of social media and his pulse on the industry's
rapid changes especiallyYouTube. Results-driven and focused, he helped push new, innovative ideas
forward for major launches.”
Rachel Nearnberg | Account Executive
Google
“Michael was always a pleasure to work with. He had a positive & professional attitude, made
himself available when needed and met every key deadline. I knew our projects would be successful
when he was involved. I would look forward to a chance to work with him again.”
Brynn Todesco | Account Supervisor
McCann
Performance Review

38. “Michael was fantastic to work with. He is a digital marketer who gets it. He was key to establishing
a very positive and collaborative partnership with our agency. He knows how to align business
objectives with creative to craft an engaging story for consumers and was an effective advocate for
our team. Michael is very passionate about his work and is thoughtful in his approach. I would
recommend him anytime.”
Jay Idiodi | Account Director
Create Digital
“Michael is a strategic leader with a tireless commitment to driving results that make a real impact.
He’s always willing to consider out-of-the box ideas and is a forward-thinker. Michael leads by
example and is just an all-around awesome guy to have on your team.”
Sarah-Tyler Moore | Account Manager
Create Digital
Performance Review

39. “I had the pleasure of working with Michael last year on theVerizon FiOS business. Michael was an
incredibly collaborative teammate, who was always on-point and thoughtful in his work. I could
count on Michael to work through and troubleshoot issues, and stand up for the integrity of our
creative work.We brought social and digital campaigns to market in a competitive and fast-paced
market, and I appreciated Michael’s ability to remain calm under pressure.”
Kristen Ulwelling | Senior Consultant, LDP
VerizonWireless
Performance Review

40. Objective: develop an online game
and sweepstakes campaign with
media partner (HBO) to increase
customer sentiment, social media
engagement and social following.
Tasks:
✓ Project management
✓ Work with partner (HBO) to
develop game concept
✓ Cross-company management
✓ Route legal approvals
✓ Prize fulfillment management
Game ofThrones

41. Objective: incorporate the Iron Man 3 brand
intoVerizon social media marketing collateral
Tasks:
✓ Project management
✓ Work with agency partner to develop
social game and sweepstakes website and
social media elements
✓ Web analytics (Google) monitoring and
reporting
✓ Manage Blogger/P.R. outreach for social
game launch
✓ Route legal approvals
✓ Manage logistics of Iron Man suit armor
for company-wide events
Iron Man 3

42. Objective: develop a social media program
to highlight the biggest technology
evolutionVerizon FiOS has ever released –
FiOS QuantumTV
Tasks:
✓ Project management
✓ Develop social media strategy in
collaboration with agency partner
✓ Manage project deliverables between
agency partner,Verizon-internal and
influencer talent
✓ Route legal approvals
#Showverwhelmed

43. Position: Social Media Manager
Role and Responsibilities:
Manage brands and social media strategy for all company owned brands including: jOBS:Get Inspired
(StarringAshton Kutcher),The Crockin Girls,The Five Star Conference,The M Report, D News
✓ Incorporate social media strategy into company owned conferences, events and brands
✓ Monitor and analyze analytics of all web properties and social media activity

44. “Michael Price is one of the hardest-working, most determined, and savviest people I have had the
pleasure of working with.
He was employed by the Five Star Institute during my tenure as Director of Interactive Media. He
helped lead eight distinctive brands and their social media; endeavors as varied as mortgage and
default publications to the Steve Jobs biopic, Jobs, starring Ashton Kutcher and Internet cooking
sensations, the Crockin’ Girls.
Michael’s greatest strengths are his attention to detail, his analytical nature, and his unwillingness to
accept hurdles set before him.
He’s a born problem-solver and his tenacity and talent set him apart from the ever-growing business
and content marketing pack.”
Andi Miller | Director of Interactive Media
The Five Star Institute
Performance Review

45. Jobs Movie
Objective: develop social buzz for the Steve Jobs biopic: Jobs
Tasks:
✓ Develop social media strategy:
✓ User-generated fan art campaign and curation
✓ Shares (Apple stock) for shares (social shares)
✓ Social channel accounts management

46. Position: Digital Media Manager
Role and Responsibilities:
✓ Develop and manage social media and web content
✓ Purchase, monitor, and manage social media ad budget
✓ Co-create visual concepts for traditional media buys/P.R. (billboards, radio, print, tv)
✓ Consumer/business website conceptualization: Myalon.com / Alonbrands.com

47. Objective: re-develop the Alonbrands.com
corporate site from a simple 5-page
brochure site into a fully functional content-
rich environment for both prospects and
customers
Tasks:
✓ Site concept creation
✓ Site development coordination
✓ On-going content creation
✓ Content management
Web Content Development: Alonbrands.com

48. Objective: develop a consumer-oriented
website for contests, news, promotional
offers, etc
Tasks:
✓ Co-develop website concept, layout,
form, and function
✓ Manage site design and development
with graphic designer, site architect, and
web developer
✓ Develop site content, contests,
promotions and hidden “Easter Eggs” (as
shown in GAS N A FLASH) graphic above
✓ Manage and promote deals for 900 retail
locations
Web Content Development: Myalon.com

49. Objective: develop an interactive Facebook page filled with
contests, promotions, games, and exclusive giveaways
Tasks:
✓ Develop page concept and manage development with
agency partner
✓ Facebook advertising: demographics research, ad buying,
ad creation, ad placement, management and monitoring of
ads
✓ Facebook advertising R.O.I:
✓ .13% CTR | New fans gained per dollar spent: 1.6
✓ Stats in review: CTR considered “Optimal”
according to Quora.com
✓ Facebook game concept development integrated with
R.O.I. driven database campaigns
Facebook Page Development

50. Objective: develop a summer prize promotion to be
promoted and managed through our website and various
social media channels
Tasks:
✓ Determine prizes & promotions
✓ Manage social media interaction and communication
surrounding promotions
✓ Manage $120,000 gas and prize budget
✓ Coordinate prize delivery
✓ Co-create traditional media supporting the promotion
(billboards, radio ads, in-store signage, pump-toppers)
Summer Promotion

51. “Michael brought a wealth of knowledge and experience to this assignment and has been an invaluable
contribution to our creative team.
2011 was an establishing year for a new era of advertising and promotions at Alon Brands. Michael was key
in taking the reigns of a stalled web site project and getting that site complete and running. In addition he
implemented and grew a social media strategy that involved a summer promotional campaign where we
featured social media and mobile contests to give away $120,000 in gas and prizes.
In addition Michael has been an important part of launching a new fuel brand replacing the 50 year old
existing brand. His creativity, insight and experience has been an important part of determining our
digital/social strategy for the year ahead.
It is important to note that Michael has an impeccable work ethic. It is his standard practice to start work
early, be a self starter, and to be pro-active in his approach to the tasks at hand.”
Scott Shakespeare | General Manager – Branding, Promotions and Advertising
Alon Brands
Performance Review

52. Position: Digital Marketing Consultant, Proprietor
Role and Responsibilities:
✓ New business development
✓ Develop digital strategy and execution for clientele’
✓ Consultation: social media, digital media, seo, ppc, online brand reputation management
✓ Manage a team of freelance online marketing practitioners
✓ Drive brand awareness, engagement, website traffic, and achieve a visible social media presence
Note: non-disclosure agreements prohibit client case studies from being shared.
clients
Jolt Marketing Group

53. “Michael Price was employed as a social media consultant to Dexterity Media and many of our
clients brands including,The WizetradeTrade Group, BBVA Compass Bank, Ziering Medical Center,
andTibco Corporation.
As a social media consultant and social media analyst, Michael’s primary responsibilities included
social media planning, social media plan development, social media initiation, and social media
management.
It has been an extreme pleasure working with Michael. His creativity provides out of the box
solutions and his high level of dedication positions him as an excellent and loyal addition to any
company.
He is highly experienced and I give my personal recommendation.”
Anthony Zapata | President
Dexterity Media International
Performance Review

54. “When I first made contact with Michael I was quite taken with his professional and flexible
approach. My firm needed help and he not only was effective but also created a platform for my
future Internet growth.
Michael Price has an extensive background in online marketing. His talents include search engine
marketing, social media marketing, blog development, online reputation management, and many
more information technology related fields of marketing and management.
His company’s actions went way above and beyond expectations. His ability to find “the answers”
and keep up with technology, are what impresses me.
Michael’s passion for people and high level of integrity position him as a key asset to any company
project. His ability to raise and improve the self development of my staff has been key, so he delivers
in every way imaginable.”
Randy Stevens | President
RL Stevens & Associates
Performance Review

55. “I highly recommend Michael Price as a candidate for employment. Michael was employed byThe
Wizetrade Group as a consultant with Dexterity Media in 2008.
Michael has excellent organization skills, is very dependable and handled his tasks in an exemplary
manner. He was extremely reliable and was able to adjust to any changes we needed to make on the
spot. Michael was always available and could be contacted on a moments notice. He was very quick
to respond and take care of any issues.
Michael would be a tremendous asset to any organization and has my highest recommendation.”
John W. Akers | Online Content Coordinator
The Wizetrade Group
Performance Review

56. “Michael Price is a proven marketer; both online and in person. From our first contact, he showed a
true concern for the welfare of our shared client and possessed the knowledge and creativity to help
us all get where we needed to be.Throughout numerous projects, he showed immediate results
followed by constant improvement with an ability to communicate well with all levels of seniority
and technical ability.
Michael is an executor. Once the project scope has been defined and a direction established, he
moves quickly and efficiently to accomplish the primary objectives.Working with an obviously well-
managed team, he accomplished a tremendous amount of work in a short period of time and then
monitored the results, adapting to changes while moving forward.
Michael is a rare combination of IT expertise with strong interpersonal / managerial skills. He would
make a fine addition to any corporation with these needs.”
Steven A. Johnson, Sr. | President
Wet Cat Webs
Performance Review