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Sponsorship Marketing

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Muhammad Eissa
Muhammad Eissa
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Sponsorship marketing
Agenda •Negotiation •Sponsorship marketing •Benefits of sponsorship marketing •How to build •Categories of sponsorship marketing •Sponsor & sponsoree
Negotiation •Negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument.
Why •The point of negotiation is to try to reach agreements without causing future barriers of communications.
Elements of negotiation •Attitudes •Knowledge •Interpersonal Skills
Steps of negotiation •Preparation •Discussion •Clarification of goals •Negotiate towards a Win-Win outcome •Agreement
Sponsorship marketing •is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford.
Benefits of sponsorship marketing •create visibility •increase sales •Increased loyalty •Increased pr exposure
How to build? •Define your product
Define the Target Market
Set Your Objectives
Develop a Marketing Strategy
Develop an Action Plan
Build your Sponsor Packet
Follow up
Categories •Financial sponsors -general sponsor -official sponsor - participating sponsor
In-kind sponsors
Media sponsors
Location sponsors
Labor sponsors
Title sponsors
Sponsor & Sponsree
Recap •Negotiation •Sponsorship marketing •Benefits of sponsorship marketing •How to build •Categories of sponsorship marketing •Sponsor & sponsoree
Sponsorship Marketing
Sponsorship Marketing
Sponsorship Marketing

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Sponsorship Marketing