2. !2
About DotDash3.com!
DOT DASH 3 is a new website that aims to merge the worlds of
art and technology together. It features 3D imaging software that
allows international artists to display their work in interactive 3D
virtual galleries.
About the Project!
•
To make the site more approachable and inviting to people
who may be new to collecting art.
•
To improve overall usability, features, appearance and flow.
4. !4
Competitive Analysis
•
•
•
Strengthened Brand Goals
Properly position DOT DASH 3
Used as a reference/resource
throughout the Iteration &
Fixed
Ideation Phase
Moma
Accessible
DotDash3
Artsy
Tappan
Customizable
DotDash3
ArtICurate
Exclusive
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
5. !5
Usability Testing (beta website)
“I want to use adequate
tools to explore.”
Key Findings:
“To purchase art, I
have to know the
facts before I can
purchase.”
•
•
0/4 users tested were able to purchase art after
viewing it from a virtual gallery
0/4 users tested were able to navigate and/or
browse through the virtual gallery quickly & easily
Opportunities Identified:
“I don’t know where
I am. I need to see
more texture of the
actual art work to
connect with it.”
•
•
•
Research & Discovery
Analysis & Ideation
Users need a better frame of reference in order to
quickly & easily navigate & browse through the
virtual gallery.
More visual details about the artwork displayed in
the virtual galleries should be provided, in order for
users to feel more connected
More information needs to be presented to the user,
before they feel comfortable enough to buy art from
the website
Project Iterations & Design
Prototype
Looking Ahead
6. !6
User Surveys
Key Findings:
Opportunities Identified:
•
93.75% of users tested
visit museums & galleries
to explore the exhibits
•
68.75% of users tested
also visit museums &
galleries to learn about
the artists
Research & Discovery
Analysis & Ideation
•
Digital mediums were the
four main resources
re f e re n c e d a s u s e d f o r
keeping up with currently
active artists
Project Iterations & Design
Prototype
Looking Ahead
7. !7
Goals
Business Goals
User Goals
" Sell art.!
!
" Showcase 3D technology.
Analysis & Ideation
● Learn about art & the artists
● Maintain minimalist aesthetic.
!
● Give an interactive, immersive
experience.
!
" Increase user engagement. !
Research & Discovery
Brand Goals
● Build a connection with the
artists
!
!
● Broaden appeal, make site
more “friendly”.
● Find & purchase affordable
artwork
Project Iterations & Design
!
Prototype
Looking Ahead
8. !8
Established Use Cases / Personas
•
What will users coming to the Name
website be looking to do?
Job Title
Age
•
What type of content will they Quote
interact with and how?
Goals
Research & Discovery
Analysis & Ideation
Jessica Summer
Shawn Parsons
Recent College Grad
23
Interior Designer
45
“I want to use adequate
tools to explore.”
“If I want to purchase art, I
have to know the facts
before I purchase.”
-Learn more about art
-Learn about new artists
Project Iterations & Design
-Quick way to purchase art
-Discover new artists
Prototype
Looking Ahead
9. !9
Narrowing the Scope
Main UserActions:!
1. To Browse
2. To Purchase
Research & Discovery
Analysis & Ideation
Main Areas of Focus:
1. 3D Exhibitions
2. Artists
3. Artwork
Project Iterations & Design
Prototype
Looking Ahead
10. !10
Main Focus & Recommendations
Ê
Global Site Navigation:
Usability
Added header & footer across the site
3D Technology:
Identified key features to address in order to
improve usability & enhance the interactive user
experience within the 3D software, & across the
Dot Dash 3 site
DOTDASH3
Website
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
11. !11
Main Focus & Recommendations
Ê
Usability
Information
Architecture
Header/Footer:
Identified pages/links users may need/want access
to at all times
Overall Site:
Established an interaction ‘loop,’ allowing for
multiple ways to access the core content
Determined corresponding new pages to be
added, in order to complete the loop
Created a new proposed sitemap
DOTDASH3
Website
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
12. !12
Main Focus & Recommendations
Ê
Usability
Information
Architecture
"
Interaction &
Engagement
Content Optimization:
Defined existing pages to be redesigned &
restructured, in order to maximize opportunities for
interaction & engagement across the site
DOTDASH3
Website
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
13. Iteration
#1
Log In
Browse Art
DotDash3
Search Site
Discover
Artists
Events
About
Art Advisor
Search Site
Browse Art
DotDash3
Discover
Artists
Events
About
Art Advisor
Carousel:
3-D Gallery Feature, Quiz, Showcase Special Event
Featured Artists
RICHARD HAINES
Carousel:
3-D Gallery Feature, Quiz, Showcase Special Event
SONYA SCHÖNBERGER
ANGELO BELLOBONO
RICHARD HAINES
Events for the Week
Monday
Featured Artists
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
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New to DotDash 3
RICHARD HAINES
Join the Newsletter
Join with Facebook
Name
SONYA SCHÖNBERGER
ANGELO BELLOBONO
RICHARD HAINES
Events for the Week
or
Last Name
Monday
Email
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
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eaquiditi quis quam
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Password
CREATE ACCOUNT
Footer: contact info, shipping, terms of use, press, social media icons
Research & Discovery
Log In
Analysis & Ideation
Project Iterations & Design
Prototype
New to DotDash 3
Looking Ahead
14. Iteration
#1
Log In
Browse Art
DotDash3
Search Site
Discover
Artists
Events
About
Art Advisor
RICHARD HAINES
SONYA SCHÖNBERGER
ANGELO BELLOBONO
RICHARD HAINES
Carousel:
3-D Gallery Feature, Quiz, Showcase Special Event
Events for the Week
Featured Artists
SONYA SCHÖNBERGER
ANGELO BELLOBONO
RICHARD HAINES
Events for the Week
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Mus ad modiat
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rectur, od eaquiditi
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Thursday
Friday
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Sunday
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Wednesday
Sunday
modiat licias alibus, sunt rectur, od
eaquiditi quis quam
Tuesday
modiat licias alibus, sunt rectur, od
eaquiditi quis quam
RICHARD HAINES
Monday
dam core nos enet
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New to DotDash 3
Join the Newsletter
New to DotDash 3
Join with Facebook
Join the Newsletter
or
Join with Facebook
or
Name
Name
Email
Password
Password
Last Name
Email
Last Name
CREATE ACCOUNT
CREATE ACCOUNT
Footer: contact info, shipping, terms of use, press, social media icons
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Footer: contact info, shipping, terms of use, press, social media icons
Prototype
Looking Ahead
15. Multiple Paths
for Exploration
Virtual Gallery
Artist Info
Featured
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
Virtual Galleries
Virtual
Galleries
List Page
Featured Galleries
2D
Art
2D
Art
2D
Art
2D
Art
Events
Studio Visits
HEADER
Create
Your
Own
Newsletter
FOOTER
Footer
FOOTER
3D
Virtual
Gallery
2D ART/
AVITAR
2D
Art
FOOTER
3D
Virtual
Gallery
3D Art
(from Virtual
3D
Gallery)
Virtual Gallery
3D
Virtual
Gallery
2D
Art
2D
Art
HOME PAGE
HEADER
HEADER
HEADER
HEADER
Virtual
Galleries
!15
HEADER
HEADER
Exhibition
Medium
Color
Size
Orientation
Home Page
/
3D
Art
3D
Art
Virtual
Galleries
Page
Virtual
Galleries
Art Page
2D
Art
2D
Art
3D
Art
3D
Art
2D
Art
2D
Art
2D
Art
2D
Art
Art Page
FOOTER
HEADER
Browse Art
Filters:
2D
Art
2D
Art
2D
Art
2D
Art
Buy Art
HOME PAGE
HEADER
Exhibition
Medium
Color
Size
Orientation
2D
Art
2D
Art
2D
Art
Buy Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
Events
2D
Art
2D
Art
Events
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
Featured Galleries
2D
Art
2D
Art
3D
Virtual
Gallery
2D
Art
2D
Art
2D
Art
Studio Visits
Studio Visits
Create
Your
Own
Newsletter
Footer
FOOTER
Art List
Page
FOOTER
Create
Your
Own
Newsletter
FOOTER
HEADER
HEADER
Homepage
Discover Artists
HOME PAGE
HEADER
3D
Virtual
Gallery
Discover
Artists
2D
Art
Artist/Avitar
Artist/Avitar
Purchase
Artist/Avitar
Featured Galleries
2D
Art
Artist
Info
Artist/Avitar
2D
Art
2D
Art
2D
Art
Artist/Avitar
Artist/Avitar
Events
Artist/Avitar
Studio Visits
Exhibition
Info
2D
Art
Artist/Avitar
Create
Your
Own
Artist/Avitar
Newsletter
2D
Art
Footer
FOOTER
Artist List
Page
FOOTER
2D
Art
2D
Art
2D
Art
2D
Art
2D
Art
Artist Page
FOOTER
HEADER
HEADER
Events
Events
Events
Page
FOOTER
FOOTER
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
16. Log In | Sign up
Search Site
Iteration
#2
DotDash3
DotDash3
Exhibition
Browse Art
Discover Artists
About
Exhibition
Browse
View Details > Art
Discover Artists
View Details >
About
Get Advice
Log In | Sign up
Search Site
Get Advice
Mike Kelley
Log In | Sign up
Search Site
View Details >
DotDash3
Exhibition
Browse Art
Discover A
Search Site
Featured curated galleries
Featured curated galleries
Studio Visits
Featured curated galleries
DotDash3
Events for the Week
February
March
April
May
Yancey Richardson Gallery
Future Perfect
Koenig & Clinton
No More Running Man
Gagosian Gallery
Save the Village
Steven Kasher
View Details >
View Details >
View Details >
View Details >
Works
Events for the Week
on Paper
Events for the Week
February
March
Thomas Bangsted
Marc Straus Gallery
View Details >
May
Exhibition
Browse Art
Visit Studio >
February Gallery
Yancey Richardson
March
April
Future Perfect
Koenig & Clinton
No More Running Man
Gagosian Gallery
Save the Village
Steven Kasher
View Details >
View Details >
View Details >
Dis
May
View Details >
Yancey Richardson Gallery
Mike Kelley
Future Perfect
Koenig & Clinton
No More Running Man
Gagosian Gallery
View Details >
View Details >
Save the Village
View Details >
Steven Kasher
Thomas Bangsted
Marc Straus Gallery
Search Site
Featured curated galleries
View Details >
Mike Kelley
April
View Details >
View Details >
View Details >
Mike Kelley
Thomas Bangsted
Marc Straus Gallery
View Details >
View Details >
Studio Visits
Studio Visits
Works
on Paper
Works
on Paper
Studio Visits
Drawing
Workshop
Visit Studio >
Visit Studio >
Works
on Paper
Visit Studio >
Visit Studio >
Drawing
Workshop
Drawing
Workshop
Visit Studio >
Visit Studio >
Events for the Week
Create your
own gallery
Sign Up
Create your
own gallery
Create Newsletter
your
Join the
Email
February own gallery March
April
Save
Join the Newsletter
Email
Sign Up
Sign Future Perfect
Up
Save
Yancey Richardson Gallery
Koenig & Clinton COMMUNITY
CUSTOMER SERVICE
Create your ABOUT
own gallery Our Technology
View Details >
Contact
Join the Newsletter
View Details >
Manifesto
ABOUT
COMMUNITY
Contact
Events
Manifesto
Research & Discovery
CUSTOMER SERVICE
Our Technology
Shipping Information
Art Fund
Analysis & Ideation
Art Advisory Serivce
Trade Membership
Program
Return Policy
Project Iterations & Design
Sign Up
Shipping Information
Art Advisory Serivce
Events
No More Running Man
Gagosian Gallery
View Details >
Return Policy
Art Fund
Email
Save
Trade Membership
Program
Mike Kelley
Prototype
Looking Ahead
View Details >
ABOUT
CUSTOMER SERVICE
Our Technology
Contact
ABOUT
COMMUNITY
Events
CUST
17. DOTDASH3 | NEW PROPOSED SITEMAP
Site Map
!17
VERSION 2.0
Header
1.0 Home
1.0 Homepage
2.0 Virtual
Galleries
3.0 Buy Art
2.1 Featured
Galleries
6.1 All Art for
Sale Page
!
Filters
4.0 About
7.1 List of
Artist PageS
8.1 About
7.1.1 Artist
Bio Pages
6.1.i Artwork
Detail Pages
2.2 Past
Galleries
2.3 Future
Galleries
3.0 Discover
Artists
6.0
Community
9.1 Art
Advisory
Service
10.1 Events
8.2 Our
Technology
Media Type
10.2 n the
News (Articles)
8.3
Manifesto
Exhibition
10.3 Quizzes
Newsletter
Sign Up
Color
8.5 Contact
Size
Orientation
Newsletter
Sign Up
Price Range
"
Most Recent
Sort
DOTDASH3 | NEW PROPOSED SITEMAP
5.0 Get
Advice
Small/Large
Price High/Low
(a)
VERSION 2.0
2.0 Search
1.0 Login /
Signup
3.0 Invite
‘Sign In’
Modal
Footer
‘Join Now’
Modal
(b)
Logged in area
1.0 User’s
Name
1.1 Profile
1.1.1
Favorites
DOTDASH3
CUSTOMER SERVICE
Terms & Conditions
COMMUNITY
Privacy Policy
8.2 Our Technology
8.6 Contact
10.1 Events
8.3 Manifesto
Shipping Information
Social Media Links
9.1 Art Advisory Service
Return Policy
!
"
%
#
1.1.2
My Gallery
1.1.2.1 My
Gallery
1.1.2.2 Create
New Gallery
+
1.1.3 Settings
10. 4 Newsletter Signup
1.1.3.1 Account
Settings
Newsletter
Sign Up
1.1.3.2
Newsletter
Settings
1.2 Sign Out
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
18. !18
Prototype
Virtual Galleries
Purchase Art
Discover Artists
Community
About
Search Site
HIGH TECHNOLOGY HIGH ART
Get Advice
Log In | Sign up
MIGUEL ANGELO ROCHA
JELENA TOMASEVIC
DAVIDE BALLIANO
SARA BICHAO
Featured Virtual Galleries
Yann Pocreau
Miguel Angelo Rocha
Sara Bichão
Davide Balliano
Jelena Tomasevio
Art Happenings
February
• 2/10/14 Monday
Yancey Richardson Gallery
at 112 E. 24th Street
View Details >
March
April
• 3/10/14 Tuesday
Future Perfect
Koenig & Clinton
at 112 E. 24th Street
View Details >
• 4/14/14 Monday
No More Running Man
Gagosian Gallery
at 112 E. 24th Street
View Details >
• 2/18/14 Tuesday
Mike Kelley
MoMA PS1, at 46th Ave.
at 112 E. 24th Street
View Details >
May
• 5/12/14 Monday
Save the Village
Steven Kasher
at 112 E. 24th Street
View Details >
• 5/18/14 Sunday
Thomas Bangsted
Marc Straus Gallery
at 112 E. 24th Street
View Details >
Studio Visits
Articles
How Art is Getting to Grips
Works
on Paper
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sendest facitat. Cesequodiora illauda vendand untemqui consed magnihit atiisci
muscia pro tem eliquam exped utem. Adigeni hiliquo cum que nobit, sapist,
commo verit minvelibus qui rem nonsedis magnaturest es repedig endaeped
Visit Studio >
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etum ut aut volutatium ullande ndamusam, invel est, unt ad quo blant lame
dollaccuptio estium. Read More>
Featured Event
February, 2 - May 18, 2014
Yann Pocreau/Switzerland
Workshop
Visit Studio >
Upti blab inus, inulpa ni corporibus abo. Et, odisinctia consend eliquunt lit,
sendest facitat. Cesequodiora illauda vendand untemqui consed magnihit atiisci
muscia pro tem eliquam exped utem. Adigeni hiliquo cum que nobit, sapist,
commo verit minvelibus qui rem nonsedis magnaturest es repedig endaeped
moles exercit, tem excearum id qui cusdae poresto esequi tem essus ma nis
etum ut aut volutatium ullande ndamusam, invel est, unt ad quo blant lame
dollaccuptio estium. View Details >
New to Dot Dash 3
Create your
own gallery
Join the Newsletter
Email
Learn more
Save
ABOUT
CUSTOMER SERVICE
COMMUNITY
Our Technology
Contact
Events
Manifesto
Shipping Information
Art Fund
Art Advisory Serivce
Return Policy
Trade Membership
Program
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
19. !19
Looking Ahead
Future Considerations:!
•
Optimize Virtual Gallery using existing standards and practices
•
Streamline transitions between Virtual Gallery and 2D pages
•
Strengthen relationship with sister site zibitr.com
-Implement personal galleries based on favorite art
Research & Discovery
Analysis & Ideation
Project Iterations & Design
Prototype
Looking Ahead
20. Thank You…
For letting us work with you on your website.
Jamie Marcus ! !
Sanjay Merchant!!
Roxanne Mustafa!
Kelly Redznak! !
jnmarcus87@gmail.com!
sanjmerchant@gmail.com!
mustrockUX@gmail.com!
kredznak@gmail.com
