Given at the Open University's communications conference to talk about creating impact online using blogs and others tools

1. Online impact
Martin Weller
http://www.flickr.com/photos/mickythepixel/4767910572/

2. Getting heard
Establish an online identity
Be a good networker
Tag 16 my secret identity by
chanchan222
http://www.flickr.com/photos/cha
nchan222/3219255790/

3. Some numbers
Blog (since
2006) – 300,000
views
Blipfoto - 92,000 views
over 420 entries
Citations - 1,620
Slideshare - 220,000
views (6 years, 59
presentations)
Colored dice by sgs 1019:
http://www.flickr.com/photos/visionwi
thin/133942381/

4. Confession
• I don’t know what these numbers mean in
terms of impact!
http://www.flickr.com/photos/ransomtech/9555643908/
I don’t know what these numbers mean in terms of impact

5. Complementary process
link
links
promotes
automatic
publish
comments
subscribes
discusses
retweets

6. Research
• Lazyweb
• Blog as your own
record
• Feedback as you go
• Engagement
http://www.flickr.com/photos/mg7een/4550426/

7. Other
• Keynote invites
• Guardian events
• Book as staff development
• MOOCs

8. Challenges
• Open access is key, not always encouraged
• Takes investment to reach the pay-off
• “It’s not proper scholarship!”
• Not much of: stealing ideas, online abuse,
conflict with traditional role
http://www.flickr.com/photos/quinnanya/5893328472/

9. Tips
• Get started!
• Find your voice/tool
• Give a bit of you
• Be a good networker
• Use a mix
• Don’t overplan
• Be open
http://www.flickr.com/photos/kamranmeyer/9399451939/