Web 2.0 - principles and implications

Principles and definitions of Web 2.0 Martin Weller & Patrick McAndrew

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],This time, though, the clash isn't between a platform and an application, but between two platforms, each with a radically different business model: On the one side, a single software provider, whose massive installed base and tightly integrated operating system and APIs give control over the programming paradigm; on the other, a system without an owner, tied together by a set of protocols, open standards and agreements for cooperation “ users add value and the technology or site needs to be set up so that it encourages participation” Users must be treated as co-developers , … The open source dictum, “release early and release often” in fact has morphed into an even more radical position, “the perpetual beta,” in which the product is developed in the open, with new features slipstreamed in on a monthly, weekly, or even daily basis….

What is Web 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Web 2.0 transformations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Flickr Napster Wikipedia Blogging Participation wikis tagging ("folksonomy”) syndication

It’s a mash-up ,[object Object],[object Object],[object Object]

Some web 2.0 examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysing Web 2.0 characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tim O’Reilly (2005) What is Web 2.0? http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Activity analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 and OpenLearn Use XML as the basis for our material and work on conversion to accessible formats such as DAISY and to be viewable as print and mobile. Software Above the Level of a Single Device 8 Separate availability of sensemaking tools and look for new tools to come in from the users. Cooperate, Don't Control 7 Release new tools in the LabSpace while monitoring use and getting feedback from users The Perpetual Beta 6 Adopt Creative Commons and make clear that reuse is permitted and encouraged. Some Rights Reserved 5 Let users rank content easily and use highlight active areas to identify what is working and where users are going. Network Effects by Default 4 Allow users to contribute to increase the value of existing content by participation in forums and journal, and by providing new content in the LabSpace. Users Add Value 3 Build on the quality assured content that we have. Data is the Next Intel Inside 2 Offer specialist subjects and consider everyone as a potential user The Long Tail: 1 Impact on OpenLearn O’Reilly’s advice No.

Web 2.0 is old hat… Phillip Lenssen, Jan 2006, Think Web 4.0: http://blog.outer-court.com/archive/2006-01-17-n79.html

Some questions for IET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 - principles and implications

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Web 2.0 - principles and implications