Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Pantaloons
1. PANTALOON RETAIL INDA LTD “Comparative Analysis of major Lifestyle/Fashion Stores” BY: HARDEEP SINGH
2. RETAIL The word retail is, in fact, derived from the French word retailer, which means – “to cut off a piece or to break bulk.”A retailer may be defined as a dealer or trader who repeatedly sells goods in small quantities.
3. RETAIL INDUSTRY The growth of retail revenues in India is impressive by any yardstick — a steady 25 percent per annum for the past decade with no signs of slowing down. "Retailing is one of the oldest business activities in India. But until the liberalization and deregulation of the Indian economy in the 1990s, it was dominated by small one-man retail units. However since the past five years, it has become more structured and formalized and is moving towards international standards. Today, the organized retail sector is an industry.
4. The share of retail trade in the country's gross domestic product (GDP) was between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. 100 per cent FDI is allowed in cash-and-carry wholesale formats. Franchisee arrangements are also permitted in retail trade. 51 per cent FDI is allowed in single-brand retailing.
5. Evolution Of Indian Retail Modern Formats International Government Supported Traditional/Pervasive Reach Historic/ Rural Reach Exclusive Brand Outlets Hyper/Super markets Department stores Shopping Malls PDS outlets Khadi stores Cooperatives Convenience Stores Mom and Pop/Kiranas Weekly Markets Village Fairs Melas Shopping experience/ Efficiency Availability/ Low costs/Distribution Neighborhood stores Convenience Source of entertainment
12. Reasons for the fast Growth of Retail Companies in India Existing Indian middle classes with an increased purchasing power Rise of upcoming business sectors like the IT and engineering firms Change in the taste and attitude of the Indians Effect of globalization Heavy influx of FDI in the retail sectors in India
18. ROAD TO SUCCESS Incorporated on the 12th October, 1987 under the name of Manz Wear Private Limited. on 20th September 1991, it was converted into a Public Limited Company under the name of Manz Wear Limited Pantaloon Fashions (India) Limited with certificate of incorporation dated the 25th September.
19. In 1994, The Company launched a new brand of shirts called `John Miller‘ In 1998, the Company introduced Shrishti range of SalwaarKameez. The name of the Company was changed with the approval of the Members to Pantaloon Retail (India) Ltd. In 1999
25. RESEARCH METHODOLOGY SCOPE OF THE RESEARCH Some stores of New Delhi and Noida DATA COLLECTION Primary Data With the help of Questionnaires SAMPLE SIZE 100 Respondents POPULATION Customer of Lifestyle/Fashion segment of retail stores in Delhi and Noida
26. OBJECTIVES To compare the various stores under the Lifestyle segment To find out which stores customers visit for different purposes (Men’s wear, women wear, and kid’s wear) To find out the store considered best on the basis of membership benefits To find out the best store among the 5 stores on the basis of product and service quality To suggest means of improving “shoppers experience by enhancing the deliverable parameters
52. Findings It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores. Most of the respondents said that pantaloons is most consistent in quality followed by Shoppers’ stop It was found that, the preference of customers in the Kid’s section does not vary too much. Because of availability of similar brands in all stores. It was found that most of the respondents said that Pantaloons provides maximum value to their money
53. Findings Findings In the survey, maximum of the respondents said that Lifestyle is having best Store Ambience It is found out that, most of the respondents preferred Shopper’s Stop for providing maximum membership benefits followed by Pantaloons It is found out that Pantaloons is considered best on the basis of advertisement & communication in the market ank followed by Lifestyle on 2nd rank.
54. Findings contd…. Findings Findings On the basis of appearance, attentiveness and knowledge of product of their Sales personnel Shopper’s Stop got 1st rank and Lifestyle got 2nd rank followed by Pantaloons It is found out that On the basis of Waiting area provided by different Lifestyle stores, Shoppers stop got the highest rFrom the research it is found out that Location of the Store is the most important factor considered by the customer in their shopping decision Pantaloons stands 1st among all for providing clean drinking water to the customers. Shoppers’ stop got 2nd rank followed by Lifestyle on 3rd rank.
55. It is found out that maximum respondents were having membership cards of more than 1 or 2 stores. 63 respondents were having membership card of Shopper’s stop and 50 respondents were having membership card of Pantaloons On the basis of membership benefits, 36% of the respondents said that Shoppers’ stop is the best, while 28% respondents said that Pantaloons is best. 36% of the respondents have favored Pantaloons as the best Lifestyle store, 28% of the respondents have favored Lifestyle as the best store under this retail format Findings
