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La Relation Client à Distance
OBJECTIFS :
• Maîtriser les techniques d’accueil téléphonique afin
de donner une image de qualité
• Faire face aux situations délicates
• Connaître les règles d’une bonne communication par
téléphone

MOYENS ET METHODES
PEDAGOGIQUES
Alternance de cours théoriques et
exercices pratiques
Questions/Réponses

PROGRAMME :
Communication : personnalisation de la relation :
Généralités
Aides
Freins
Adaptation au client
Synthèse
Le téléphone :
• Les règles de base et les règles à respecter
Les critères d’efficacité de l’accueil téléphonique
La prise de contact, le dialogue, l’écoute, la reformulation, le
traitement de l’information
Les formules courtoises et efficaces
Les mots positifs
• L’attitude au téléphone
Cas pratiques et mise en situation :
Enregistrement au poste de travail
Analyse et synthèse
Debriefing
Définition des axes de progrès

PUBLIC :
Toute personne en relation avec une clientèle

DUREE
2 jours

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La relation-client-à-distance

  • 1. La Relation Client à Distance OBJECTIFS : • Maîtriser les techniques d’accueil téléphonique afin de donner une image de qualité • Faire face aux situations délicates • Connaître les règles d’une bonne communication par téléphone MOYENS ET METHODES PEDAGOGIQUES Alternance de cours théoriques et exercices pratiques Questions/Réponses PROGRAMME : Communication : personnalisation de la relation : Généralités Aides Freins Adaptation au client Synthèse Le téléphone : • Les règles de base et les règles à respecter Les critères d’efficacité de l’accueil téléphonique La prise de contact, le dialogue, l’écoute, la reformulation, le traitement de l’information Les formules courtoises et efficaces Les mots positifs • L’attitude au téléphone Cas pratiques et mise en situation : Enregistrement au poste de travail Analyse et synthèse Debriefing Définition des axes de progrès PUBLIC : Toute personne en relation avec une clientèle DUREE 2 jours