This presentation explains about the company Vision,mission, Stratagies and compitative advantages of Aitel as detail..

1. PRESENTED BY
NAGESH
CH

2. INTRODUCTION
Barathi Airtel Ltd, commonly known as Airtel
 Airtel is an Indian telecommunications company
that operates in 20countries across South
Asia, Africa and channel islands.
 Airtel is the 4th Largest telecom operator in the
world.
 230.8 million subscribers across 20 countries.


3. VISION:
To be globally admired for telecom serices that delight
customers”
To build India’s finest business conglomerate by 2020
MISSION:




Customer service focus
Empowered employees
Innovative services
Cost efficiency

4. MARKETING STRATEGY OF AIRTEL
Segmentation
 Long term Outlook
 Product Innovation
 Quality strategy
 Heavy advertising
 Effective Sales promotion
 Customer care


5. FUTURE STRATEGIES TO RETAIN ITS MARKET
SHARE

New tariff plans

More value added services.

Increase in visibility and coverage.

New innovative packages.

6. OBJECTIVES/GOALS
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
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To undertake transformational projects that have a
positive impact on the society and contribute to the
nation building process.
To Diversify into new businesses in
agriculture, financial services and retail business
with world-class partners
To lay the foundation for building a “conglomerate”
of future

7. COMPETITIVE SITUATION

Airtel launched its services before Essar and skimmed
the market picking up the bulk of the high usage
premium clients.

This is a very competitive industry with
the two companies differentiating either on value-added
services or price. Airtel is perceived as the high quality
provider and has a premium image

8. CORE VALUES
•
•
•
•
•
Empowering Employees - to do their best
Being Flexible - to adapt to the changing environment
and evolving customer needs
Making it Happen - by striving to change the status
quo, innovate and energize new ideas with a strong
passion and entrepreneurial spirit
Openness and transparency - with an innate desire to
do good
Creating Positive Impact – with a desire to create a
meaningful difference in society.

9. CRITICAL SUCCESS FACTORS
Airtel has its presence in all 23 circles of the Indian
telecom industry. Some of its key success factors
are

Brand name

One Step Ahead

10. BUSINESS MODEL OF AIRTEL

11. THANKYOU